Monthly Archives: September 2022

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted.

The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal.

In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach.

While the stages of the SaaS sales funnel mirror those of less specialized sales approaches, the specifics of each stage differ. Let’s take a closer look at each.

Prospects

The prospects stage is the most general and involves broadly identifying potential prospects from the market at large. The goal here isn’t to make a sale on day one but rather to raise awareness of your brand to help potential customers understand that you don’t just deliver a product, you deliver a service that’s continually supported over time.

This stage of the funnel is also known as TOFU, or Top of the Funnel.

Lead Qualification

The next stage in the SaaS sales funnel is sales qualifaciton. This focuses on vetting leads obtained in the first stage: Are they interested in your SaaS solutions? Do they have the budget and decision-making authority to purchase your product? Qualified leads help sales teams boost win rates; unqualified leads can waste time for marketers, sales teams, and customers themselves.

Intent

Intent speaks to the portion of the funnel which sees leads activity looking to learn more about your SaaS solution and draft an agreement. In this stage, your sales teams are looking to connect more deeply with prospects and answer any questions they have, ASAP.

Both lead qualification and intent fall into the middle of the funnel, or MOFU.

Close (Won or Lost)

The last stage of the sales funnel is closing. Also known as BOFU or bottom of the funnel, closing isn’t always a win — your team could almost close the deal and find themselves frustrated at the last moment.

It’s also worth noting that closing in SaaS sales isn’t an end state but rather the beginning of a relationship. Ideally, your sales team wants to negotiate an agreement that sees customers purchase initial services and come back for contract extensions time and time again.

Ready to start optimizing your SaaS sales funnel? Here are eight ways to improve.

1. Boost Awareness with TOFU

TOFU content is designed to promote awareness of what your product can do and encourage prospective buyers to get in touch. Consider the example below of Adobe’s Creative Cloud on Facebook. The company offers a slick video along with a link to on-demand video content that dives into the use of 3D art tools — which Adobe just happens to sell — and how they’re impacting automotive design.

Other TOFU approaches include how-to guides, tutorials, and multichannel social media campaigns.

2. Optimize Your Content

Content optimization takes place within 3 specific content generation tactics: utilizing a multi-channel messaging strategy, improving thought leadership positioning, and segmenting the content’s delivery.

The goal here is to connect with potential customers and give them a more in-depth look at what your brand does and what sets it apart from the competition.

3. Target the Most Valuable Leads

The first tier of funnel optimization suggests that marketers focus on targeting the most valuable leads by examining how customers sought the information to begin with. Value propositions that resonate with select groups will facilitate the differentiation of these targets. This can be the most effective when exemplified by website design, management, and optimization.

4. Qualify Leads

On average, only 27% of B2B inquiries are qualified before they are given to the sales team. This is a problem since unqualified leads are far less likely to drive conversion. As a result, it’s worth taking the time to ensure leads have the intent and authority to make purchasing decisions.

5. Improve Lead Nurturing

Now the spotlight moves to lead nurturing. Here, the goal is to engage with potential customers and provide answers to whatever questions they may have. The better your nurturing efforts, the more likely you’ll be able to close the deal and drive SaaS revenue.

6. Make the Most of MOFU

Middle of the Funnel efforts focus on intent. This goes beyond lead nurturing to dive into the details of conversion. From a SaaS perspective, this means working with B2B leads to determine their specific needs and design offerings that best align with their budget and business goals.

The more specific your team can get in discovering key pain points and potential remedies, the better your MOFU efforts.

7. Close the Deal and Keep Them Coming Back

Now it’s time to close the deal. This means presenting leads with a finished contract and service-level agreement (SLA) along with negotiating the length of the contract term. Depending on your SaaS model, you may offer a free trial or the option to cancel without penalty for the first few months.

While the best bet here is a long-term (one year or more) contract, B2B leaders may be reluctant to sign on the line for that long. No matter what the term length turns out to be, however, the underlying rule remains the same: Focus on over-delivering to exceed expectations to ensure businesses keep coming back.

Worth noting? Even lost deals offer a valuable lesson. Rather than simply chalking the experience up to bad luck, it’s a good idea to hold a team debrief to discover where sales funnel processes worked as intended and where improvements could be made.

8. Measure Success

Once you have optimized to this point, on average, 20% of your leads will have converted into sales. This number is even more important when you realize only 32% of organizations have actually identified their marketing funnels.

As a result, it’s critical to measure both current and historic success rates to see if you’re heading in the right direction. If not, it’s a good idea to assess your B2B SaaS sales funnel approach and make changes as needed.

Facilitating Funnel Functions

The concept behind the sales funnel is straightforward: Capture broad leads at the top and then refine these leads at each step to drive conversion.

In practice, however, funneling can be both time- and resource-intensive, especially for B2B SaaS connections. With an approach that targets valuable leads, highlights your ongoing value proposition, and quantifies success over time, your brand can boost funnel function and win more long-term deals.

Editor’s note: This post was originally published in August 2011 and has been updated for comprehensiveness.

“Networking” is a buzzword that many of us have a serious love/hate relationship with.

Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm.

This guide will help you navigate those uncomfortable face-to-face networking situations, so the next time you step into a room of potential connections, you’ll feel ready to dive right into relationship-building conversations.

Network before job searching.
Come prepared with a clear goal in mind.
Have some conversation starters ready.
Introduce yourself to someone more experienced.
Ask people about themselves.
Practice active listening.
Write notes after each meaningful conversation.
Ask for what you want.
Exit a conversation gracefully.
Follow up every time.

1. Network before job searching.

As anyone who has ever looked for a job can attest, the process can be daunting. Knowing who to reach out to can make all the difference.

One way to make the process a little easier is to start networking with people before you even begin looking for a job. That way, when the time comes, you will already have contacts to leverage.

Building relationships with people in your industry can help you to get your foot in the door, and it can also give you an inside look at what companies are hiring.

In addition, you can identify mentors who can provide guidance and support throughout your career.

2. Come prepared with a clear goal in mind.

Next time you’re going to an event, ask yourself: “Who do I want to meet, and why?”

Certain event registration platforms will share attendee lists on the registration page. If a guest list like this is available, take a moment to scan it.

You might discover potential clients, mentors, or employees you want to connect with.

For instance, let’s say you’re the CMO of a successful lawn-mowing business and your goal is to leave the event with 10 leads.

Having a specific goal in mind will allow you to prepare effectively and keep you focused during networking events.

It will make your conversations less ambiguous and lead to better alignment with your connections.

3. Have some conversation starters ready.

Approaching a big or small group can be intimidating. With the right approach, you can join an existing conversation or start your own successfully.

Ease into the evening by introducing yourself to one person who is also flying solo and looking for someone to talk to.

Ahead of time, read up on industry news and trends so you’ll be prepared to spark conversation and ask for other people’s thoughts on topics that are interesting to both of you.

Other great conversation starters include:

What do you do for work?
What brought you to this event?
What do you think about the event so far?
Are you familiar with any of the speakers?

Your first connection at an event is your gateway to meeting more people. Maybe they came with friends they can introduce you to, or maybe you’ll decide to break into bigger groups together.

Whoever you approach first, relieve some of the awkwardness with informed, relevant conversation starters to get in the swing of things together.

Once your first conversation goes smoothly, it’ll give you the confidence to interact with others.

4. Introduce yourself to someone more experienced.

We sometimes walk into networking events with high hopes of meeting the CEO of a company we admire, or the author of a book that kickstarted our career.

We’re so thrilled to be in the same place as them, but suddenly, you spot them across the room and become nervous, awkward, and maybe a little bit sweaty.

So how can you successfully strike up a conversation?

First and foremost, make sure you have a purpose. Butting into their conversation to tell them you love their work or admire their approach will not invite stimulating conversation. It’s more likely to evoke a simple “thank you.”

Consider what it is about this person that resonated with you, and tie it into your work, projects, or philosophy.

Approach them with confidence, and introduce yourself not as a fan, but as an equal – because you are – and say something thought-provoking that they can relate to.

Like this: “Your application of inbound marketing for nonprofits was helpful for me at my last job, but I’m transitioning into a job in the pharmaceutical industry. Would you change your inbound marketing approach if you were me?“

Remember that you admire this person because you respect their thought leadership. Give them a chance to admire you, too, by sparking an interesting and relevant conversation.

5. Ask people questions about themselves.

Often, we meet someone and exchange our names, company, job title, and where we grew up in about three minutes. Then we smile, look at the ground, and say something like “I love your shirt.”

When the small talk is up, it’s easy for the conversation to go south.

I’ve learned to avoid this by making them the topic of conversation.

You may be thinking, how can I make connections if we just talk about them the whole time? Well, showing genuine interest in another person can say more about you than talking about yourself could.

Besides, if a person doesn’t reciprocate the behavior and encourage you to tell them about yourself afterward, then they probably weren’t a valuable connection to begin with.

Next time a conversation is flailing, ask for them to elaborate or tell you more about themselves and you’ll find talking points you’ll be able to expand on.

6. Practice active listening.

One of the biggest challenges of networking is learning how to actively listen to others.

When we’re networking, we’re often so focused on sharing that we might not take the time to really listen to the other person.

This is essential for building strong relationships – it shows that we’re interested in what the other person has to say and that we’re paying attention.

One way to practice active listening is to paraphrase the other person’s statement. This signals to the other person that we understand them and shows that we’re engaged in the conversation.

Another technique is asking questions, which shows a genuine interest in others and invites them to keep engaging in conversation.

Active listening is a key skill for networking and will build the foundation for strong and productive relationships.

7. Write notes after each meaningful conversation.

Have you ever been in a situation where you meet someone new, have a great conversation, and then forget their name when you go to follow up?

It happens to the best of us, but there is a solution: write a personal note after each meaningful conversation.

This doesn’t have to be anything formal, just a few quick sentences about who the person is and what you talked about. That way, when you go to follow up, you’ll have all the information you need right at your fingertips.

Not only will this make you look more professional, but it will also help you build stronger relationships with the people you meet.

8. Ask for what you want.

The highlight of networking events we all fantasize about is leaving with a concrete exchange that will move our business or career forward. Maybe it’s a job offer, getting an investor on board, locking down a recommendation letter, or landing a client you’ve been after for months.

Whatever the highlight, it isn’t going to fall in our lap. We can play all the right cards to set us up for the big moment, but a time will come when we need to put ourselves out there and firmly express what we want.

The question is, how should you do this without coming across as aggressive?

Consider your answer to the classic job interview question “Why should we hire you over the other candidates?” You come up with a true, succinct, humble, and exemplary answer of why you’re the right person for the job.

Your approach to getting what you want from networking isn’t all that different, except it’s important to express your flexibility.

This combination of flexibility and confidence in getting the job done is a brilliant way to frame your next big ask: Be firm on what you want, but present it in a way that highlights the benefits for your listener.

9. Exit a conversation gracefully.

It’s important to remember that networking isn’t like speed-dating. The goal isn’t to meet as many people as you can – it’s to make valuable connections.

While it’s important not to rush through conversations for this reason, there are times when we need to jump ship. Whether you’re chatting with someone who won’t let you get a word in, or someone who is wasting time whining about their boss, you should still be polite when ending the conversation.

If there’s a lull in the conversation, say “Please let me know how that project goes, I’d love to see it and hear how it turns out.” This will show you were engaged, and though it ends the conversation in the moment, they won’t feel offended.

Alternatively, consider asking them “Have you seen anyone from [company name] tonight? I’ve been meaning to chat with them.” This will kindly express that it’s important to you to expand your network.

10. Follow up every time.

Networking can be a great way to make professional connections, but it’s only effective if you follow up. After all, exchanging business cards is only the first step in building a relationship.

If you want to make a lasting impression, you need to take the time to follow up with the people you meet.

So how do you follow up effectively? First, send a personalized email or LinkedIn message within 24 hours of meeting someone. This shows that you’re interested in keeping in touch.

Second, invite the person you met to coffee or lunch so you can further connect. After that, it’s just a matter of staying in touch by sending occasional emails, reaching out via social media, or meeting up.

Plan on attending a networking event soon? Leave awkwardness at the door by walking in with full confidence. Use the tips and remember: The outcome of the evening is up to you.

Editor’s Note: This post was originally published in Aug. 2019 and has been updated for comprehensiveness.

73% of people say customer experience impacts their purchasing decisions.

Which means, nowadays, companies are looking for fresh ways to keep their customers happy.

Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value.

The HubSpot Academy is an excellent example of this. Launched in 2012 as a way to help its customers learn and apply new marketing skills to grow their business, The HubSpot Academy has evolved into the go-to destination for hundreds of thousands of people looking to improve their skills related to inbound marketing, sales, and customer service/support.  

Among other things, a strong learning academy can help you provide helpful resources to your customers, increase customer retention, engage with new prospects, and build domain authority. 

From the outside looking in, creating an online learning academy on this scale may seem intimidating, if not impossible. But launching one isn’t as out of reach as you might think. Let’s walk through the necessary steps to launch an online learning academy your customers will love.

How to Launch a Successful Online Academy in 8 Steps

1. Set a specific goal.

When you’re starting your online-learning journey, it can be easy to get lost in the possibilities.

For instance, maybe you want to help your Customer Success (CS) team speed up onboarding.

You also want to reduce the number of support tickets and issues for your Customer Services team. And you want to increase product adoption for your Product team.

And you want to boost lifetime value (LTV) for your Leadership team.

All of these outcomes are possible with an online learning academy, but at this point in your journey, pick one.  

To help you decide, identify your ideal learner persona and their biggest challenge. Ask yourself:

Are you struggling to get them using a new feature?
Does engagement decline after onboarding?
Are your Customer Success Managers (CSMs) overwhelmed by support tickets and requests?

Figure out what’s pressing right now and start there.

Then, solve that challenge, prove the value to internal stakeholders, especially your leadership team, and start solving more company and customer challenges.

2. Build your team.

One could argue that building a team should come before you set your goals, or at least in tandem with it, but for the sake of this article, I put it here — look at goal setting and team building as steps 1a and 1b.

Just like you don’t want to spread your resources too thin by setting too many goals at the beginning, don’t bring too many cooks into the kitchen.

Instead, have one person lead the charge who’s passionate about online learning and aligned with your goal.

Building Your Team

Subject Matter Expert (SME): The SME understands your customers, their challenges and what they’ll need from the content to realize product value.  

Instructional Designer (ID): The ID is someone who has design expertise and training in developing content to achieve specific learning outcomes.
Technical Expert: The technical expert ensures that the learning management system (LMS) or other learning technology works properly, including integrations and data collection. They can also lead the changeover from legacy learning technology.
Executive Sponsor: An executive sponsor ensures you have a line of sight into the boardroom and maintain alignment. An executive sponsor is a “must-have” for even the newest teams.

In a perfect world, you’d build a cross-functional team that has all of these roles filled.

In reality, that’s probably not going to happen at this point.

So, if you’re embarking on this adventure, know that you don’t need a formal team to get started. You only need someone passionate about learning, some content, and customers excited to learn.

3. Consider an LMS.

Most, if not all, established online learning academies ride on the back of an LMS due to their ability to help teams create, manage, deliver, track and optimize content at scale.

Consider this scenario: You’re using blog posts, videos, quizzes and certifications to train 150 customers — but you’re not using an LMS.

In turn, CSMs, Support, and Service teams pull the necessary levers manually to keep customers happy and realizing value. For instance, they might need to send onboarding documentation when a new customer signs the dotted line.

For newer companies dipping their toes into online learning, these teams might be able to keep pace with this demand without sacrificing the white-glove service customers demand.  

That said, as the product evolves, and the customer base grows, content creation accelerates and customer demands will intensify, making it harder for your team’s to keep up manually.  

An LMS automates these tedious and time-consuming tasks and ensures you’re providing the best learning experience without drowning your Service and Support teams.

With an always-on learning academy, you also allow your customers to learn whenever and wherever they want. Not only does this make sense for a remote world, but it reduces the strain on your teams by giving customers the chance to solve their own problems without submitting a ticket or emailing their CSM.

Pro Tip: When you’re looking for an LMS, prioritize mobile-friendliness and cloud-based software. With a mobile LMS, you can deliver flexible and accessible learning to the devices your customers actively use. A cloud-based LMS allows you to scale and localize content without disrupting the learning experience.

4. Create content.

When you’re just getting into online learning and ready to start creating content, you’ll fall into one of two groups:

Group #1: You have content (a lot or a little)
Group #2: You don’t have content

If you’re in the first group, major props — your launch date just got closer. The only step you’ll want to take now is to make sure the content aligns with your persona and achieves the right outcome (e.g., helps your customers activate their account or use an advanced feature).

If you’re in the second group, I still give you props — you just have a little more work to do. Luckily, content creation isn’t as complex or laborious as you’d think.

If starting from scratch, be strategic and ask yourself what you absolutely need to get your minimum viable product (MVP) off the ground.

Then, outline that content, including the description, objectives, titles, and content types. From there, work with your team to create content or a course (whatever you have the time for).

Pro Tip: If you’re struggling to create content due to a lack of resources, see if other teams have some. For example, the Marketing team might have an overview deck. Similarly, your Support team might have a document of common challenges.

As you’re creating content, keep scale in mind. You’ll want to consider:

How will you create content to speak to different cultures and languages as you grow?
What happens when you grow your team and more people are involved in content creation?
How will you know what to update and when?
How will you create content to meet different learning styles?

The sooner you answer these questions, the better. While it may seem fruitless to address them now given the scope of your online learning academy, a time will come when you’re ready to scale.

By thinking about scale now, you’ll be able to grow without disrupting the learning experience for your customers.

5. Put everything under a microscope.

Before you launch, examine all parts of your online learning academy, from your processes, team and the LMS (if you’re using one).  

Content: Does your content do its job and lead to the intended learning outcomes?
Team: Is your team ready to go? Does everyone understand their roles and responsibilities? Do they have a good understanding of the academy’s goal and what they have to do to ensure your customers succeed?
LMS: Is the data you’ll need to prove ROI flowing between systems? How about the integrations, like one with your CRM? Are automated emails going out as intended? You should also have your technical expert look at the backend of the LMS. First impressions matter, so ensure everything is working and primed to deliver a seamless learning experience.

You can take it one step further by asking a small group of customers to go through the process. Then, take their feedback and make adjustments before launching to everyone.  

Finally, before you officially launch, communicate with the rest of the company, especially the leadership team, and let them know what you’re doing.

While your success ultimately hinges on your customers buying into online learning, company-wide support will go a long way, too.

6. Let it fly.

It’s time to launch.

Remember: This is the beginning of your journey — think of this as V1 or your MVP. Your learning academy will evolve, but your focus now needs to be on getting your customers engaged.

Then, once you start tracking performance and sourcing feedback, you can iterate (step #7).

Pro Tip: This version of your online learning academy will almost certainly lack some features and capabilities you’ve been thinking about from the start. That’s great. Keep this “wishlist” in your back pocket and cross features and capabilities off as you grow and the resources become available.

7. Shout it from the mountain tops.

In tandem with your launch — if not leading up to it — hit up Slack, email, the breakroom, Zoom or any other way you connect with people and let them know what you’re doing.

Do this from two angles:

Internal: Tell as many people and teams as possible about your academy and how it can help them. For example, show the Support team how it can help reduce support tickets. Tell your Sales team how it can help them close deals faster. Your goal is to get people excited and show them how the academy helps them look like rockstars. The more buy-in you have from people inside your company, the easier it’ll be to maintain buy-in and budget.
External: Let your customers know what’s coming. Show them why you’ve launched your academy and how it’ll help them. Then, show them how to navigate it, access content and reach out for additional support. Your goal is to get them inside and engaged; you want to start creating a sticky environment they’ll rely on far into the future.

As you go, keep the communication going by celebrating wins, sharing resources on new features, and more to keep your company and customers engaged.

Online learning is a marathon, not a sprint. If people peter out after a few weeks, the time you spent up until now will be largely for naught.

8. Make it even better.

I said it once, but it begs repeating: The online learning academy you launch is not in its final form.

As everyone gets used to online learning, start sourcing feedback to get a clear vantage point into how things are going.

Is your team operating smoothly?

Is your content effective?

Are videos the right length?

Do your quizzes miss the mark because they require customers to answer short-form questions?

Are certain content formats working better than others?

Is the LMS working properly?

As you gather these insights, make improvements to enhance the learning experience and ensure you’re still delivering an experience that delights — and helps retains — your customers.

Launch an Online Learning Academy Your Customers Will Love

Don’t let a lack of bandwidth, resources or experience stop you from launching an online learning academy — launching one your customers will love is only 8 steps away.

In 2022 and beyond, these 8 steps are some of the most important ones you can make.

Your customers (and your bottom line) will thank you.

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022.

This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI.

How to Monetize a Podcast

1. Find sponsorship deals.

Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. Costs depend on the advertiser and your show statistics, but the average cost is $10 to $50 CPM (cost per thousand impressions), and higher prices go to shows with higher listenership.

Dax Shepherd, the host of Armchair Expert, uses this strategy and features ads from sponsors in his show. Some ads are host-read, meaning Shepherd reads them himself, and others are advertiser made. The podcast snippet below is an ad from a recent episode.

You can also sell advertising space to other podcasts.

2. Become a sponsor for another podcast.

Becoming a sponsor for another show is the same as finding sponsorship deals, except you’re promoting another show rather than a brand or business. You can record these promotions yourself, or the podcast can submit its own pre-recorded ad.

3. Join an advertising network.

Joining an advertising network helps you monetize your podcast as you would with finding sponsorships, but the network does the work for you as it helps you find sponsors in exchange for a cut of your ad revenue.

4. Sell show merchandise.

Listeners that love your show are probably interested in buying merchandise related to your show, like t-shirts, stickers, and other novelty items. Doing this is a great way to monetize your podcast with merch sales and give your listeners an additional way to connect with you and your show.

The CEO School podcast, hosted by Suneera Madhani, sells show merch, from candles to planners to mystery boxes.

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5. Offer premium paid content.

If you have an established audience, chances are that many are willing to pay for additional opportunities to hear from you. As such, a great way to monetize your podcasts is by offering exclusive premium content that requires payment to access.

Some ways to leverage this strategy are to sell access to exclusive Q&Q episodes, ad-free episodes, extended cuts, exclusive interviews, or even early access to scheduled episodes. Many podcasters use Patreon and Stitcher Premium to create exclusive opportunities.

6. Create tiered premium content.

Another option when creating paid content is to create tiered membership or content tiers, where listener access becomes more exclusive in higher-paid tears.

For example, maybe your lowest tier gets early access to episodes and merch, the second tier gets the same plus one bonus episode per month, and the highest level gets everything in addition to monthly Q&As and exclusive merch.

Last Podcast On The Left has a tiered membership program on Patreon, where listeners subscribe to their preferred tier for exclusive content like extra episodes, access to presale tickets, and discount codes.

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7. Accept donations.

Accepting donations is a way to monetize your podcasts with audience support. This is a valuable strategy for podcasts just getting started, as audiences that like what you offer and want to continue hearing more might be eager to support you to ensure they can still listen to your show.

Patreon is commonly used to accept donations.

8. Use affiliate marketing.

Affiliate marketing is promoting products or services on your show in exchange for a commission. The end payout is tracked through an affiliate link or code unique to your podcast, so the receiving business knows when a customer has come from your show.

Ear Biscuits, hosted by comedy duo Rhett and Link, uses affiliate marketing to monetize their podcast. In a recent episode, they plugged a company called Sike, and interested listeners would receive 10% off of purchase if they used Ear Biscuit’s unique code EBMADEYOULOOK.

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9. Share video or audio recordings of your show on YouTube.

An easy way to monetize your show with few additional steps is to record your podcast sessions on video, upload them to YouTube, and monetize them with YouTube Ads. Some people might prefer to watch and listen, so you’re also providing your audience an additional way to engage with your content.

If you don’t want to record video, the strategy still works for audio recordings.

10. Host live podcast recording events.

A live event for your show can be an in-person recording session that listeners attend and watch in real-time. You can generate revenue by selling tickets to the event and then monetize your episodes with ads and sponsorships when you upload them for regular listening.

Podcast But Outside, a popular interview-based podcast, goes on tour and hosts live events, where listeners can buy a ticket and experience the show in real life.

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Ready to record?

All the strategies on this list will help you monetize your podcasts, regardless of whether you have an established show or are just getting started.

Pick a method that works for you, plan it out, and click record — your audience will love to listen.