Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received.

While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook.

The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators report being offered between $100 to $35,000 to post Reels. Meta will continue honoring Reels bonus payments for those currently participating in the program for the next 30 days.

Will the end of this program be a devastating blow to creators on Facebook and Instagram? Not necessarily.

While the bonus payments were a nice incentive, there likely weren’t many creators who relied on them for regular income. During the duration of the program, creators were confused about how payment rates were determined and saw a large variance in payments from month to month. Some creators even expressed concerns that their reach decreased after enrolling in the program.

With this program on hiatus, Meta will likely push creators to consider other monetization strategies including its paid subscription features on Instagram and Facebook.

The end of the Reels Play Bonus program coincides with other major announcements from Meta including the introduction of Meta Verified and Instagram broadcast channels, and the end of live Instagram shopping.

Marketing Snippets

The latest marketing news and strategy insights.

Silicon Valley Bank collapse: how companies like Roku, Etsy, and Pinterest have been impacted.

Group Black submitted a $400 million bid to acquire Vice Media.

Netflix is pivoting its ad strategy after its Microsoft partnership gets off to a slow start.

Reddit is rolling out a separate feed for native videos.

Utah introduces possible social media restrictions for users under 18.

Efficiency tips: make your marketing more efficient in challenging business environments.

30 Best Bots for Marketers in 2023

A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting.

Fortunately, there’s a way to automate some of your tasks — bots!

Here’s a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Best Facebook Messenger Chatbots

Here are the best chatbots available for Facebook messenger.

1. Boletia

Boletia is a customer support tool that allows event planners to streamline their businesses. With Boletia, you can automate your ticket sales and make the purchasing process effortless for your customers.

The Facebook integration lets you buy and sell event tickets through Facebook Messenger.

Platforms: Messenger

Functions: Customer Support

Price: Free

Language: Spanish

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2. BrighterMonday Uganda

BrighterMonday is an online job search tool that helps jobseekers in Uganda find relevant local employment opportunities.

The BrighterMonday Messenger integration allows you to speed up your job search by asking the BrighterMonday chatbot on Messenger.

Platforms: Messenger

Functions: HR

Price: Free

Language: English

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3. Dashbot.io

Dashbot.io is a bot analytics platform that helps bot developers increase user engagement. Dashbot.io gathers information about your bot to help you create better, more discoverable bots.

The Dashbot.io chatbot is a conversational bot directory that allows you to discover unique bots you’ve never heard of via Facebook Messenger.

Platforms: Messenger, Slack, Kik, Web

Functions: Analytics

Price: Paid

Language: English

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4. Faqbot

Faqbot is an automated 24-hour customer and sales support bot for answering frequently asked questions. The few seconds it takes to set it up will allow Faqbot to help your customers while you get some rest.

The Facebook integration lets you turn your static FAQ page into a streamlined conversation via Facebook Messenger.

Platforms: Messenger

Functions: Customer Support

Price: Paid

Language: English

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5. GoHire

GoHire is an online recruitment and branding tool that streamlines hiring and outsourcing talent. GoHire makes managing candidates and scheduling interviews fast and simple – no paperwork or confusing spreadsheets.

The integrations allow you to communicate directly with recruiters and job candidates via Messenger, SMS, and web chat.

Platforms: Messenger, SMS, Web

Functions: HR

Price: Free

Language: English

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Best Discord Bot

This bot below is excellent for elevating your Discord activity. 

6. MEE6

MEE6 is a Discord bot that offers a suite of features to enhance your Discord server. With MEE6, you can stay on top of internet trends, create custom commands, automate processes, and more.

Platforms: Discord

Functions: Communication

Price: Free

Language: English

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Best Marketing Chat Bots

Need advice ahead of your next marketing campaign? Need a way to schedule your ads automatically? These bots can provide the solutions you need.

7. About Chatbots

About Chatbots is a community for chatbot developers on Facebook to share information. FB Messenger Chatbots is a great marketing tool for bot developers who want to promote their Messenger chatbot.

You can also connect with About Chatbots on Facebook to get regular updates via Messenger from the Facebook chatbot community.

Platforms: Messenger

Functions: Marketing

Price: Free

Language: English

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8. Opesta

Opesta is a Facebook Messenger program for building your marketing bots. Opesta is easy to use and has everything you need to generate leads, follow up and deliver your products, and you don’t need coding skills to make it work.

The Opesta Messenger integration allows you to build your marketing chatbot for Facebook Messenger.

Platforms: Messenger

Functions: Marketing

Price: Free

Language: English

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9. Revealbot

Reveal is a marketing automation tool for Facebook ads. Save time planning and scheduling your ads; provide the rules and let Reveal do all the work.

The Slack integration lets you get notifications and access your Instagram and Facebook campaigns in Slack.

Platforms: Slack

Functions: Marketing

Price: Free

Language: English

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10. Surveybot

Surveybot is a marketing tool for creating and distributing fun, informal surveys to your customers and audience. You don’t need any coding skills – anyone can use Surveybot.

All you have to do is let Surveychat guide you through the survey-building process via Facebook Messenger.

Platforms: Messenger

Functions: Marketing

Price: Paid

Language: English

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11. Brand24

Brand24 is a marketing app that lets you see what people say about your brand to take advantage of new sales opportunities. Charts and feeds are available for analysis of brand mentions.

The Slack integration saves you time and enhances collaboration by allowing you to quickly assign tasks to the right people so you can take care of issues before they become big problems.

Platforms: Slack

Functions: Marketing

Price: Paid

Language: English

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12. Brandfolder

Brandfolder is a digital brand asset management platform that lets you monitor how various brand assets are used. Having all your brand assets in one location makes it easier to manage them.

The Slack integration puts all brand asset activity in one channel for easy collaboration and monitoring.

Platforms: Slack

Functions: Marketing

Price: Free

Language: English

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13. Autopilot

Autopilot is an app that allows you to personalize and automate your customer experience, giving you more time to focus on other aspects of business without sacrificing customer satisfaction.

The Slack integration lets you automate messages to your team regarding your customer experience.

Platforms: Slack

Functions: Marketing

Price: Free

Language: English

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14. ChatKwik

ChatKwik is a conversational marketing software that works with Slack to keep customer conversations organized to serve your customers better. The Slack integration lets you directly chat with customers in your Slack channel.

It also lets you learn where new prospects come from and generate more leads.

Platforms: Slack

Functions: Marketing

Price: Free

Language: English

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15. Customer.io

Customer.io is a messaging automation tool that allows you to craft and easily send out awesome messages to your customers. From personalization to segmentation, Customer.io has any device you need to connect with your customers truly.

The Slack integration lets your team receive notifications about your customers’ activity.

Platforms: Slack

Functions: Marketing

Price: Free

Language: English

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16. GetResponse

GetResponse is a comprehensive online marketing platform that can streamline your online marketing efforts and help you grow your business.

The Slack integration lets you customize notifications for different marketing metrics and channels so that you stay ahead of the game.

Platforms: Slack

Functions: Marketing

Price: Free

Language: English

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Best HR Chat Bots

Managing a team can be difficult, so here are some bots that can help keep your team motivated and on track.

17. HeyTaco

Show your coworkers how much you appreciate them with HeyTaco. HeyTaco is a fun way to celebrate your team members and inspire productivity with friendly competition.

The Slack and Discord integrations allow you to give your team praise and recognition without leaving Slack or Discord.

Platforms: Slack, Microsoft Teams

Functions: Communication

Price: Paid

Language: English

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18. Breezy

Breezy HR streamlines hiring and onboarding new people to your team. Use Breezy HR to discover, vet, and hire candidates that suit your company’s culture without wasting time or getting lost in paperwork.

The Slack integration allows you to rate candidates, view available positions, and get HR updates in Slack.

Platforms: Slack

Functions: HR

Price: Paid

Language: English

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19. Sage HR

Sage HR is an HR tool that automates attendance tracking and employee leave scheduling. Sage HR is convenient, straightforward, and fast. The Slack integration lets you track your team’s time off and absence requests via Slack.

Platforms: Slack

Functions: HR

Price: Paid

Language: English

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20. Calamari

No more HR scheduling complications; Calamari is an HR tool that manages team attendance, sick days, vacations, and work-related travel.

It takes zero effort. The Calamari-Slack integration allows you to request time off, clock in, clock out and check presence without leaving Slack.

Platforms: Slack

Functions: HR

Price: Free

Language: English, French, German, Polish, Spanish

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21. ChiefOnboarding

Give new hires a warm and comprehensive welcome to their new team with the ChiefOnboarding Slack app. ChiefOnboarding simplifies the onboarding experience and is a great help for new hires.

The Slack integration enables you to get reminders, tasks, and tips from ChiefOnboarding via Slack.

Platforms: Slack

Functions: HR

Price: Paid

Language: English

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22. Fortay

Fortay is a new analytics Slack bot that helps you keep your team on track. Fortay uses AI to assess employee engagement and analyze team culture in real time. This integration lets you learn about your coworkers and make your team happy without leaving Slack.

Platforms: Slack

Functions: HR

Price: Free

Language: English

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23. Icebreakers

Get to know your coworkers with Icebreakers, an HR chatbot for building team culture. Icebreakers is a fun and modern way to make your team comfortable and invigorated.

Installing Icebreakers only takes a few seconds, and then you can exchange enjoyable getting-to-know-you questions and answers with your Slack team.

Platforms: Slack

Functions: HR

Price: Free

Language: English

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24. Karma

Make your workplace more fun and more productive with Karma. Karma is a team management and analytics bot that tracks your team’s accomplishments and performance while promoting friendly competition. The Slack integration lets you view your team performance stats and reward high-achieving coworkers.

Platforms: Slack, Microsoft Teams, Telegram

Functions: HR

Price: Paid

Language: English

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25. Zenefits

Zenefits is a comprehensive digital HR platform for small to medium-sized businesses. Zenefits streamlines weeks of accumulated repetitive administrative tasks and handles team requests for you. Zenefits is so friendly you might start thinking it’s a human.

The Slack integration allows you to enjoy the perks of Zenefits right in your Slack channel.

Platforms: Slack

Functions: HR

Price: Paid

Language: English

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26. Charlie

Charlie is HR software that streamlines your HR processes by organizing employee data into one convenient location. Whether you need to track employee time off, quickly onboard new employees, or grow and develop your team, Charlie has all the necessary resources.

Platforms: Slack

Functions: HR

Price: Free

Language: English

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27. Donut

Donut is an HR application that fosters trust among your team and onboarding new employees faster so everyone works better together. The Slack integration lets you sort pairings based on different customizable factors for optimal rapport-building.

Platforms: Slack

Functions: HR

Price: Free

Language: English

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28. Duuoo

Duuoo is a performance management software that allows you to continuously manage employee performance so you can proactively address any issues that may arise. The Slack integration uses notifications to help you keep track of meetings and agreements in your Slack channel.

Platforms: Slack

Functions: HR

Price: Free

Language: English

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29. Geekbot

Geekbot is a bot that allows you to have effective meetings without everyone being physically present. The Slack integration lets you stay updated quickly on the status of various tasks that different teams handle.

Platforms: Slack

Functions: HR

Price: Paid

Language: English

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30. Koan

Koan is an application meant to help strengthen the bonds within your team. This app will help build your team with features like goal-setting and reflection.

The Slack integration lets you manage all your Koan data without leaving Slack and keep your team updated.

Platforms: Slack

Functions: HR

Price: Paid

Language: English

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You can focus on strategizing and executing your next marketing campaign by delegating certain tasks to automated bots. Maybe it isn’t such a scary idea to let the robots take over sometimes.

Deep Learning vs. Machine Learning: What Marketers Need to Know

Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021.

As the technology’s role in marketing expands, you’ve probably heard the terms “deep learning” and “machine learning,” — but what do these terms mean? Here’s what marketers need to know about deep learning and machine learning.

What is Machine Learning?

3 Common Ways Marketers Use Machine Learning

What is Deep Learning?

3 Common Ways Marketers Use Deep Learning

The Difference Between Machine Learning and Deep Learning

An example of machine learning is speech recognition. Machine learning can translate speech into text; software applications can convert live voice and speech recordings into text files.

Voice search, voice dialing, and appliance control are all examples of machine learning in speech recognition.

So if you’ve ever listened to your favorite song by saying, “Alexa, play ____,” you can thank machine learning for the capability.

3 Common Ways Marketers Use Machine Learning

Here are some ways machine learning is often implemented in marketing strategies.

1. Predictive Recommendations

Predictive recommendation machines rely on data to predict what content or services a user would enjoy. A well-known example is Netflix’s AI system that recommends movies and shows based on what a user has already watched.

The AI reportedly saves Netflix $1 billion annually through decreased churn and higher retention.

2. Churn Prediction

Some companies use machine learning to predict when a customer is about to churn so the company can take action before the customer leaves.

They achieve this by examining demographics, past user actions, and other data to predict future behavior.

For example, if a customer’s behavior indicates they may end their subscription to a music stream. In that case, the service may offer an exclusive deal — such as a temporarily discounted subscription rate — to keep them from churning.

This type of machine learning helps companies keep high retention rates, which leads to increased revenue.

3. Lead Scoring

Leading scoring predicts which leads are likely to convert into customers. This form of machine learning helps sales teams avoid manually sorting and reviewing thousands of leads every month.

Teams can use a lead scoring model to automatically identify and prioritize the most promising, thus boosting productivity while reducing costs.

What is Deep Learning?

Deep learning is a discipline of machine learning that uses algorithms and data to mimic the human brain to train a model. This discipline uses neural networks to learn a specific task. 

The neural networks comprise interconnected neurons that process data in the human brain and computers.

3 Common Ways Marketers Use Deep Learning

Here are some ways marketers use deep learning in their strategies.

1. Segmentation

Deep learning models can find patterns in data to initiate advanced segmentation. This allows marketers to easily and quickly identify the target audience for a campaign and predict potential leads.

2. Hyper-personalization

Deep learning can develop personalization engines that help marketers streamline the process of delivering hyper-personalized content.

Examples of hyper-personalized materials are websites that show content that varies depending on who’s browsing or push notifications for customers who leave without making a purchase.

3. Predicting Customer Behavior

Marketers can use deep learning to predict a customer’s actions by tracking how they move through the brand’s website and how often they purchase.

In doing so, AI can tell companies which products and services are in demand and should be the focus of future campaigns.

The Difference Between Machine Learning and Deep Learning

Machine learning is a subset of artificial intelligence, while deep learning is a subset of machine learning.

Machine learning means computers learn from data using algorithms to learn and act without being programmed — in other words, without human intervention. And deep learning uses algorithms and neural networks to train a model.

The image below illustrates the relationship between artificial intelligence, machine learning, and deep learning.

Machine learning can also train on smaller data sets, while deep learning requires large amounts of data.

Deep learning improves via its environment and by learning from past mistakes, but machine learning requires more human intervention to learn and correct itself.

Here are some other key differences between machine learning and deep learning:

Machine learning requires shorter training but can result in lower accuracy.
Deep learning requires higher training and results in higher accuracy.
Machine learning makes straightforward, linear correlations.
Deep learning makes complex, non-linear correlations.

As artificial intelligence further integrates into various industries and our daily lives, marketers must understand its basic principles and learn how to leverage it for their brands.

Both deep learning and machine learning will create new possibilities in marketing by streamlining tedious processes and predicting audience behavior.

AI can help marketers improve their strategies and ensure they’re always on trend with consumers.