Monthly Archives: March 2023

In today’s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.

One way to control the narrative surrounding your brand is through press releases. Whether it’s sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time.

In this post, we’ll discuss:

What is a press release?
Types of Press Releases
Sample Press Release Format
How to Write a Press Release
Press Release Template
Press Release Examples
Tips for Publishing Press Releases

What is a press release/news release?

A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.

While the heading should contain action verbs, the first paragraph should answer the “who,” “what,” “why,” and “where.” The press release should also contain understandable language and a quote.

Most press releases are succinct at just a page long – two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.

One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them.

So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

While there’s no cut-and-dried formula for what a press release should include, here are a few types of occasions to help you carve out a focus for your press release and determine what content would help you broadcast your news in the best way:

Product Launches

The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers.

It should emphasize the product’s specs, pricing, availability, and any other details that may be valuable to consumers.

Mergers and Acquisitions

Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company.

To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.

Product Updates

Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.

Events

Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.

You’ll want to include:

What the event is about
Who should consider attending
When and where it will be held
Pricing

Grand Openings

Whether you opened up a new office, relocated, or are opening for the first time, announce the details with a grand opening press release.

Announce the date and location the grand opening will be held, who is involved, how the grand opening is being celebrated, and the reason for the move (if applicable).

New Partnerships

Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic.

To effectively execute this type of release, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional important details for current and future stakeholders.

Rebranding

Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness.

One way to make the transition smoother is by announcing the rebrand with a press release, including details on what is changing, the reason for making the change, dates the changes go into effect, and quotes from the leadership team.

Executive Team Changes

Executives often serve as faces of the company, and a press release functions to kick off this role.

It may include biographical information to establish their credibility along with a photo and other pertinent details.

Awards

When it comes to business excellence, it’s OK to brag. Press releases about awards and accomplishments serve to cement your organization as an authority in your space.

Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony (if applicable).

When formatting a press release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site.

To start, here are the basics every press release should include:

Your contact information located on the top left corner
The phrase “For immediate release” located on the top right
A headline that quickly explains the announcement
Your business location in the first sentence of the press release
A quick bio about your company at the end of your press release.

You also might want to include “###” or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today.

Now, onto the body of your press release:

Your first paragraph should state what the announcement while providing some context around your business and what it does.
The next two to three paragraphs should include quotes from a company spokesperson or business executive to explain the “why” behind this announcement.
Your last paragraph should be an “About Us” section that explains what your company is and what it offers.

In this example, Catbrella Inc., a fictitious ad agency that just gained its 10th Twitter follower after two years of paid social media efforts, announces its achievement in a press release.

*Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement.

Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Here’s how to write a press release, like the one above, step-by-step.

1. Write a compelling headline.

You’ve got your announcement in mind, and now it’s time to get it down in words to share with your community, industry, and followers.

Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider your words carefully to make your headline captivating.

Here are some tips to make your headline stand out:

Use action verbs.
Be specific.
Keep it short.

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline.

Consumers, on the other hand, see news stories all over their timelines. As such, your headline needs to be interesting enough to reel them in.

2. Convey the news value to the press.

If you want your press release to be newsworthy, you have to give readers a reason to care.

A good way to ensure this is by using the reverse pyramid formula when writing your press release: Going from the most important information to the least important.

While the first paragraph of your release should explain the who, what, where, the second paragraph should cover the why.

Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority.

There shouldn’t be any new, crucial information covered after these sections because the readers could potentially miss them.

3. Offer a tempting quote.

Once you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.

Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.

Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement.

Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition. Pick one or two critical spokespeople and focus the quotes around their unique perspective.

4. Provide valuable background information on the subject.

In this last paragraph, keep in mind that the reader should already have key details they need regarding your announcement.

Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on the future implications of your announcement.

Another good way to add value to your press release is by using newsjacking. A process of relating your press release to something currently going on to make it more valuable to the journalist and reader.

5. Summarize the “who” and the “what” in a boilerplate.

Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about.

Describe what your company does in clear, plain language and include a link to your company’s website early on.

If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.

To keep yourself honest on this front, ask a colleague to read the release without context and ask them to relay the information back to you. If they can’t recall the who, what, or why get back to the drawing board.

Press Release Templates

Now, it’s finally time to write your press release. How do you even begin? Use the templates below to guide your press release creation process. Each document has placeholders for the critical information you need to include, depending on the announcement you’re making.

1. New Product Press Release Template

Download This Press Release Template for Free

Adding a new product to your existing lineup is always an exciting development, one that you should announce the moment you’re ready to generate interest, jumpstart sales, and get early signups. This press release template from HubSpot allows you to do just that in a succinct manner, while still advertising the benefits and features that you’re offering customers.

You can also share when the product will be available, how much it costs, and where to find more information. This sort of critical intel is essential to drive early qualified leads.

2. Startup Fundraising Press Release Template

Download This Press Release Template for Free

Use this template to announce a new round of fundraising for your business. You can include a quote from your investor and one from your representative, as well as the reasons for why you’re fundraising.

Fundraising is one of the most critical things you need to do for your startup, regardless of which stage your company is in — whether you’re still in the developing stages or at a more mature level. You might already have a few rounds of funding under your belt, but if you’re delving into a new round, the public should know.

Using this press release template will not only help you build buzz around your company, but help you attract the attention of angel investors looking for new, growing startups to invest in.

3. New Partnership Press Release Template

Download This Press Release Template for Free

If you’re partnering with another business to offer an improved product or a new integration, use this press release template. You get space to describe the new benefits and features customers will enjoy, as well as direct quotes from your and your partner’s representatives.

A partnership announcement will generate excitement for your mutual collaboration and allow you to attach your name to another leading company (and vice versa, for your partner). Note: If you’re merging or acquiring another company, we have a different template for that — download it here with the rest of the kit.

4. Momentum or Milestone Press Release Template

Download This Press Release Template for Free

Milestones are absolutely worth announcing — especially if you’re a public company or planning to seek funding from investors. Use this template to share your milestone, why it’s important, and which successes you’ve recently experienced. In addition, you can share direct quotes from your executives and directors about the positive impact of the momentum you’re seeing.

Not sure what a milestone press release can look like? Here’s one example from HubSpot.

5. New Executive Hire Press Release Template

Download This Press Release Template for Free

Whether you’ve recently hired a new Chief Marketing Officer or on-boarded another high-level executive to your Board of Directors, it’s essential to announce these major changes. It not only helps the public get to know your leadership team, but helps your own company experience the excitement of having a new executive on their side. Plus, it can be an excellent morale booster for your new hire.

Use this template to do just that. You have space to share direct quotes and specific examples of why your newest executive is such a great fit for your company.

Looking for more? The kit below includes all of the above press release templates, plus more templates based on the type of announcement your company wants to make.

Download This Press Release Template for Free

This template kit also offers creative replacements for the traditional press release and a guide on how to create a comprehensive promotional plan. You’ll have exactly what you need to drive brand awareness and stand out among your competitors.

Press Release Examples

Many people think press releases have to be chock full of buzzwords and branded terms.

“Big data,” anyone? Five-syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters – and they are not fans.

Instead of stuffing your next release with industry jargon, take a page out of our book (OK fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement.

Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle can help carry your content and increase the likelihood of social sharing.

Now, to get you thinking on the right track, take a look at some creative press release examples below, the type of news each one is reporting on, and what makes the release unique:

1. Microsoft

Type of press release: Acquisition

Image Source

The first thing that stands out in this press release is the headline. It tells a full story without being too long: It covers who’s involved (Microsoft and Activision), what’s happening (an acquisition), and why it matters (to bring the joy and community of gaming to everyone).

Throughout the press release, you get quotes from leaders in both organizations, helping explain the benefit of this acquisition and how it will move the industry forward.

Toward the bottom of the press release, you get additional context surrounding each company’s market share and how this acquisition will impact the industry.

2. Flourish

Type of press release: Team and office expansion

Image Source

Organizational changes can seem relatively boring. One way to generate some interest is to include visual elements to add more dimension to the story.

In this press release announcing a team and office expansion, venture capital firm Flourish shares photos of some new hires right at the top, immediately drawing readers in.

The release dives into the reason behind the expansion and the key areas of focus moving forward. Then, we get a quick bio for each hire featured in the image, which can help build excitement surrounding the brand’s future.

The key takeaway here is: Don’t be afraid to use visual elements in your press release, as they can help draw readers in.

3. SuperCom

Type of press release: Event

Image Source

As the shortest press release in the bunch, SuperCom shows that less is often more.

In this release, security solutions company SuperCom announced its participation in an upcoming conference.

When it comes to events, the most important details are date and location. As long as you have those key pieces, everything else is a bonus.

One thing that would’ve elevated this release is a quote on who can benefit from attending this event and why, as a way to reel in potential attendees.

4. HubSpot

Type of press release: Program launch

Image Source

We’ve also crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.

Tips for Publishing Press Releases

Writing a press release is really only half the battle. Once you’re finished with production, it’ll be time to focus on distribution.

Of course, we’re all familiar with the traditional distribution levers we can pull, which include publishing the press release on our website/blog as well as sharing the press release with our followers/subscribers via social media and email.

To get the maximum amount of distribution possible, here are some tips you can follow.

1. Reach out to specific journalists.

Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages.

Connect the dots. Show why what you wrote connects to what they write.

2. Send the release to top journalists the day before.

Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live.

“Under embargo” just means they aren’t allowed to share the information in the press release until the time you specify.

3. To avoid competition, don’t publish your release on the hour.

If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.).

The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle.

Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).

4. Share your media coverage.

If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished.

To keep the buzz going, you can release a “second wave” of distribution by sharing the specific stories that news outlets write based on your press release.

You can also share the news on your digital channels, like social media and email, to bring awareness to your announcement.

How To Stand Out In The News

The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well.

Instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.

Think about how you’ve used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get the media familiar with (and excited about) your brand.

Editor’s note: This post was originally published in November 2019 and has been updated for comprehensiveness.

If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.) 

Because there are so many WordPress themes, finding the right one for your site can be overwhelming. Below, we’ve rounded up the 57 best WordPress themes you may consider when creating your website. 

Multi-Purpose WordPress Themes

Ecommerce WordPress Theme

Creative WordPress Themes

Niche WordPress Themes

Best WordPress Themes: Free  

Multi-Purpose WordPress Themes

Multi-purpose WordPress themes are suitable for all industries. They’re versatile and can fit the needs of any business.

1. Revolution Pro

Revolution Pro gives you a simple framework, the Genesis Framework, which you can build on with their themes. StudioPress allows you to use features to completely customize your website, access expert support whenever you need it, and work on multiple websites at once. There are also automatic, free migrations that save you time, as well as included SSL (secure sockets layer) so your site is as fast and secure as possible.

Revolution Pro is a part of StudioPress, which gives you access to more than 35 different themes suitable for any type of business — from a startup, to a blog, to an enterprise. All themes are “Gutenberg ready” (Gutenberg is the WordPress editor) so you can spend less time on your website’s content design and editing processes and more time on your business.

2. StudioPress 

StudioPress is unique because it gives you a very simple framework, the Genesis Framework, on which you can build upon with their themes. StudioPress allows you to utilize features to completely customize your website, access expert support whenever you need it, and work on multiple websites at once. There are also automatic, free migrations that save you time, as well as included SSL (secure sockets layer) so your site is as fast and secure as possible.

With StudioPress, you’ll have access to over 35 different themes suitable for any type of business, from a startup to a blog to an enterprise. All themes are “Gutenberg ready” (Gutenberg is the WordPress editor) so you can spend less time on your website’s content design and editing processes and more time on your business.

3. Theme X

Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. The theme also allows you to use their live previewer to see exactly what your website will look like with your logo, content, and images before publishing it online.

Theme X includes four “stacks” that allow you to choose from a variety of unique designs and layouts. Each theme allows you to customize your layout, move your navigation bar, and create custom pages for any business.

4. Pro Theme 

Pro Theme goes beyond the capability of WordPress to give you the power to design and build your website header, content, and footer without a single line of code. In addition to the dynamic front end page builder experience, Pro also gives you access to dozens of premium plugins and over 100 design layouts ready for you to use.

Pro Theme is completely customizable to your liking and is a great option for professional website builders that want control over each and every part of their site.

5. Theme Fusion 

Source: Theme Fusion

Theme Fusion makes it easy to browse all theme and template options, none of which require coding. It’s customizable down to each element on your site and is a great option if you’re looking for a multi-purpose, easy-to-use WordPress theme. It also has professionally created demos available for download so you can import them into your site and add whatever content you want.

6. Divi

Source: Divi

Divi is one of the most popular themes on the market today due to its versatility and ability to work for so many different types of businesses. It offers responsive design and editing, premade layouts, and minimal website page loading time. The theme has 46 content elements and 20+ premade theme layouts that you can mix and match to achieve any look you want.

7. Avada

Source: Avada

“This theme uses a drag-and-drop builder that makes it possible for nearly anyone to build, design, and customize a web page. I have no web design background, but when our web designers are on a tight schedule, Avada makes it easy for me to lend a hand and help them with their web design and development projects,” says Keri Lindenmuth of KDG.

Over 450,000 websites use Avada, making it one of the most popular themes on the market. It’s easy to use, versatile, and requires no coding knowledge. You can achieve virtually any look or style with Avada — it has dozens of customizable templates fit for any business.

8. Uncode

Uncode is one of the most effective multipurpose websites. For starters, it is Gutenberg optimized, so creating is straightforward. This theme is ideal for those who don’t have coding knowledge, as you don’t have to write one line of code. Plus, the Upcode library has over 550 wireframe sections and more than 70 demo concepts to start your site. 

9. Enfold 

Enfold is another standout multipurpose WordPress theme. Enfold allows you to add parallax features to your site, boost engagement with animations, and build a responsive site that looks visually appealing on mobile. 

10. Porto 

Porto is an excellent choice for those seeking a multipurpose WordPress theme. It was created with SEO best practices in mind, is easy to use, and works excellently with WooCommerce. Plus, over 130 demo sites are included with Porto, so you have a range of options when picking one that suits your needs best. 

11. Vault 

Vault is one of our favorite multipurpose WordPress themes, as it includes over 200 design elements you can mix and match to curate your site. There are also over 400 pages and sections you can select from. The theme also includes a popup builder and a form creator to gather visitors’ contact information. 

12. The Gem 

The Gem has over 400 prebuilt demos and Elementor elements you can utilize to enhance your site. This theme was built with SEO in mind, is fast and lightweight, and looks excellent on mobile as it is responsive. 

13. Hub 

Get ready to be impressed: Hub offers over 900 premade templates, works beautifully with WooCommerce, and offers live Ajax search, which is ideal for ecommerce sites. There’s also a robust menu builder and you can add customized category pages. Plus, the theme features pre-defined grids you can use to make your site visually appealing and functional. 

Ecommerce WordPress Themes

Give your online store a unique look and great user experience with these themes fit for all of your e-commerce site needs.

1. UX Themes

UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress. The Flatsome Theme includes a responsive design and drag-and-drop page functionality, which means no coding knowledge is required.

UX Themes is ideal for e-commerce sites. Their themes have predefined layouts so you can quickly add your content and go live. There are also demos for each theme option so you can easily envision the look of your own website prior to making a purchase.

2. Overlay

Overlay is built to be light and fast so your website is fast and has high performance. You can build a simple site or have a fully customized online store. You’ll have full control of all the elements from your website’s layout to spacing and full-color settings. Overlay offers deep integration with WooCommerce, Elementor, and other top plugins.

3. Indigo 

Indigo is quick to install, can be translated into any language, and is optimized for mobile. Your theme will be updated automatically, and Indigo’s constant support provides you with assistance whenever you need it.

The theme is ideal for e-commerce sites because of its unique features, such as a contact form builder, access to Google Fonts, and the ability to upload custom fonts. There are also unlimited custom sidebar options to achieve any look you want.

4. Salient 

Salient has a unique visual design that includes a mobile video background so your video auto-plays on supported devices. This adds an experience many other WordPress themes don’t provide. The theme also has an interactive design that’s great for online shopping, item browsing, and making purchases.

5. MyDecor 

MyDecor is easily one of our favorite WordPress themes for ecommerce sites. For starters, you can build with Elementor to make this theme your own, and it integrates seamlessly with WooCommerce. Some of the most popular features of MyDecor include a tremendous menu, responsive layout, infinite scroll, and the ability to import a demo site with just one click. 

6. MinimogWP

MinimogWP is another excellent option for businesses building ecommerce sites. This high-converting theme has more than 70 demo sites in its collection, which means there’s something for you no matter what type of site you’re crafting. You can also boost your site with features such as a real-time visitors banner, low stock notification, and a sticky add-to-cart bar.

7. Fana 

Next is Fana. This theme is ideal for fashion ecommerce websites, but of course, you can modify it to suit your business’ needs. Fana is high-resolution, widget-ready, and is compatible with Elementor. There are also five prebuilt demo sites you can launch your site off of. 

8. Cartify

Cartify is another excellent option for ecommerce themes. Creating your site with Cartify is simple as the theme is Gutenberg optimized. Additionally, the theme has more than 40 block patterns you can implement on your site to make it visually appealing. Cartify also provides 10 premade layouts to get inspired as you build your site. 

9. WoodMart 

Another one of the best WordPress themes for ecommerce sites is WoodMart. If you’re building your online store with WooCommerce, don’t miss out on the opportunity to learn more about everything this theme offers — because it’s plenty. WoodMart offers a product gallery video option and sticky navigation on the side of your screen so you can make your site as engaging as possible. Plus, you can import over 70 demo sites rapidly. 

10. July 

With more than 40 demo sites, the options are endless for crafting your ecommerce website with the help of July. The theme is fully optimized for mobile devices. You can add helpful ecommerce features easily, such as a buy now button, notifications for out-of-stock products, and even a ‘guest viewing product’ add-on. 

Creative WordPress Themes

Whether you are sharing your portfolio, blog, or freelance work, these creative themes have layout options and visual features that will make your website stand out.

1. Undsgn

Undsgn allows you to “test drive” the theme with all of your content prior to making a purchase. You can customize your navigation bars, fonts, colors, and images on each page of your website with this theme. You can also insert page redirects and change your menu styles within the theme so your site functions how you want it.. Undsgn works best for creative businesses, web-studios, and designers.

2. Pixelgrade

Pixelgrade is the company behind Felt, an eye-catching magazine WordPress theme that allows publishers to properly showcase their content by placing it front and center. The theme allows for large visuals, ads (if you so wish), and collecting subscribers through the WordPress theme’s built-in form tools. On top of this, it has full e-commerce capabilities, thus creating an online store is a breeze.

3. Boldlab

Next up we have Boldlab. This creative WordPress theme has plenty to offer from its various portfolio styles to gorgeous inner pages that help you bring your site’s story to life. You can also import a demo site in one click, which we love. 

4. Jupiter X

Jupiter X is a creative WordPress theme that is ideal for large businesses, freelancers, and marketers. You can choose from over 240 pre-built websites or build your own design from scratch with Elementor. You have unlimited possibilities with your header and footer design, blog styles, menus, pop-ups, forms, and more.

5. Kalium

Kalium is one of the easiest themes to set up due to its “Premium Page Builder” feature that lets you build pages in a matter minutes. But if you do have time to spare, you can use it to create custom post layouts. Kalium allows you to select from multiple styles and formats so you can make the content you’re sharing more exciting to view and read.

Kalium is a great theme option if you’re looking to create a website for fashion, photography, travel, restaurant, freelance, or agency work. The theme has one-click installation and over 30 portfolio item types to choose from to help you customize your site.

6. Hestia 

Hestia is an SEO-focused theme with a Retina-ready design. It has a multi-purpose, one-page design that works best for creative businesses and startups. The theme also contains a blog page and several layout options for portfolio work.

7. Ultra 

Ultra has a straightforward, responsive design, drag-and-drop layouts, and a customizable homepage with a full-width headline. All Ultra themes are SEO-optimized and backed by an expert support team available whenever you may need it.

 This theme has a clean design, which makes it easy to customize pages without having to write your own code. Ultra themes are ideal for creative businesses, portfolios, and blogs.

8. Bridge

We love Bridge because this creative multipurpose theme offers more than 600 demos which you can import with a click. There’s also a professional support help center so if you have any questions as you build your site, you have the resources to get the answers necessary. The theme is compatible with WooCommerce, features a variety of elements, and allows you to build a blog. 

9. Floona

If minimalist websites appeal to you, you’re going to love Floona. Not only is this sleek theme aesthetically pleasing, but it’s also functional. The responsive theme has an undertone of sophistication, and you can choose from over 80 elements to make it your own. 

10. Derwati 

Up next is Derwati, an appealing option for those who want to balance creativity and trendiness. Derwati is fully customizable, plus there’s no coding necessary. You can customize the footer and header to make the site unique to your organization. 

11. Harington 

Up next is Harington. This creative WordPress theme is compatible with Elementor and is an excellent choice for anyone constructing a portfolio site. Of course, you can customize it to suit your business. The theme also comes equipped with more than 30 predefined pages. 

12. Axela 

Axela is a high-resolution creative theme. For starters, there are a variety of trendy homepages you can choose from. Plus, if you want to create a one-page site, you can do that with Axela. This theme was built to be responsive on any screen, fast, and even includes several plugins that enhance your site’s functionality. 

13. Ernest 

Lastly, Ernest is one of the best WordPress themes for creative sites. Ernest is high-resolution, Gutenberg-optimized, and mobile-friendly. This theme is also an ideal option if you seek a search-engine-friendly theme. Plus, you can add Ajax page transitions and sliders to make your site experience more engaging. 

Niche WordPress Themes

If you work in a specific industry or require certain features from your WordPress theme due to your unique website needs, the following options for niche businesses may be right for you.

1. Stylemix Themes

Stylemix allows you to create a tailor-made WordPress theme for your website. The theme works best for business, education, and sports and health websites. No matter which theme you choose, Stylemix ensures you get a professional and polished look with their editor, free updates and consultations, access to a ticket system and forum, and 24/7 customer support.

Stylemix has very specific themes that are helpful for niche businesses. The business category has themes that are tailored to industries like cryptocurrency, consulting, and car dealerships. Their education themes cover all levels of schooling, and the sports and health themes work for sports clubs, health coaches, and dentists, and doctors.

2. tagDiv 

tagDiv is a series of WordPress themes created specifically for news sites. The themes are fully customizable and include drag-and-drop features that allow you to completely rearrange your site’s layout so publishing your news-related content is quick and easy. There are two options to choose from — one for newspapers and one for news magazines.

3. Create

Create’s WordPress theme has a responsive design, reliable support, and a large headline with a full-page background to give your website a unique look. The theme also comes with a built-in German translation.

Create has theme options that work well for large organizations and enterprises that want to create web portals — which are websites that contain and organize information from a wide group of sources in a uniform way. The theme allows you to add widgets to your sidebar and tailor it to your user’s needs.

4. UpSolution 

UpSolution themes allow you to choose unique color combinations and animations to enhance your website’s appearance and user experience. You can test out as many visual options you want and input all of your website’s content prior to making a purchase.

UpSolution’s two themes are tailored to different types of businesses. Impreza is a multi-purpose, creative theme ideal for startups, portfolios, blogs, and agencies. Zephyr is ideal for anyone looking for a material design theme (meaning it integrates with other technologies such as HTML5) so your website visitors have a better user experience tailored to their exact needs.

5. GeneratePress

“GeneratePress is very well optimized … [it is] great for those that want light and speedy sites,” says Marko Saric of HowToMakeMyBlog.com.

Since GeneratePress is “light” (the theme is only 30kb), it takes up minimal space and keeps your site quick and responsive. Hooks, filters, built-in fonts, and compatibility with a number of WordPress plugins make this theme ideal for businesses that want a website they can completely customize.

6. Blossom Coach Pro

Blossom Coach Pro is a premium WordPress theme built for coaches, mentors, speakers, lawyers, consultants, therapists, and other such professionals and influencers. Although it is most suitable for influencers, this multi-purpose theme can be used for building other kinds of blogs and websites as well. 

The theme incorporates features that highlight you and your services which helps in increasing your followers. You can display your services, achievements, client reviews, and put highly convertible newsletters on the more-effective areas to get more email subscribers. We love that this theme is lightweight and SEO friendly, plus it offers highly converting CTAs. 

7. Travel Agency Pro

Travel Agency Pro WordPress theme is an ideal option for travel and tour operators to build travel booking websites. It is powered by the popular travel booking plugin, WP Travel Einge. With this theme, you can add trips, trip types, destinations, and recommend trip packages to your visitors. 

The theme offers features like advanced slider, video banner, unlimited color options, five header layouts, 12 homepage sections with sorting options, multi-language compatibility, unlimited sidebar option, and so on. The theme also boasts premade pages for destinations and a free trip search add on which is usually worth $39.

8. Lawyer Landing Page Pro

Lawyer Landing Page Pro is a premium WordPress theme built for law firms, legal officers, consultants, advisers, and other such kinds of professionals. It comes with a powerful options panel to customize your site as you like. 

The theme has default and one-page website demos, nine predefined header layouts, seven predefined pages, 16 custom widgets, and a floating menu.

Sections like the banner with a contact form, introduction, practice areas, attributes, services, accomplished projects, team introductions, and testimonials are aligned well to help you build a complete landing page for your business. Some key takeaways from this theme include its multiple CTA options, one-click demo import, and how tailor-made it is for lawyers and firms. 

9. Blossom Shop Pro

Blossom Shop Pro is a clean WordPress theme great for building online stores. You can use this WooCommerce compatible theme to build all kinds of online stores like fashion design, clothes, cosmetics, watches, accessories, furniture stores, and so forth.

Its powerful homepage design comes with multiple pre-made layouts of headers and body sections. You can show your products in different categories, display a quick view of products, highlight items in navigation, let your customers add products to wish-list, and do so much more. We also love how this is compatible with WooCommerce, features one-click demo installation, and offers a variety of header, slider, and product layouts. 

With a great WordPress theme or template, your website will easily be transformed into the web home you always knew it could be. With different layouts, content options, and features to choose from, there is an option that will work for every business and industry. Give a few of the themes and templates mentioned above a try, or head to the WordPress theme and template library to review even more options, and get started designing your dream website today.

10. Muzze

Muzze is one of our favorite niche WordPress themes. This theme was especially created for museums and art galleries. (Of course, your organization could adapt the theme to its needs, too.) Muzze works well with Elementor and offers 10 previously created demos, providing an excellent starting point. It also features a robust event management system, showcases art on the site, and integrates with WooCommerce.

11. ChapterOne

ChapterOne is — you guessed it — a WordPress theme created with bookstores and publishers in mind. We love how customizable this theme is, and because of that, it could also be a strong fit for writers. You don’t need coding knowledge, and ChapterOne offers six unique homepage examples. There’s also a robust collection of inner pages to customize your website. 

12. Burbank 

Burbank is another standout niche WordPress theme. This template is ideal for actors who must create a digital landing space for their highlight reels. It’s minimalist, so the more critical information is at the forefront, plus you don’t need to know how to code thanks to drag-and-drop building. 

13. Equestrian 

Up next on our list of favorite niche WordPress themes is Equestrian. This theme is for stables looking to get the word out about their services. The coding is SEO-friendly, boosting your site’s chances of ranking on the SERPs, plus it features a social sharing integration and offers next-level customer support. 

14. Ask Me 

Ask Me is the WordPress theme you’ve been waiting for if you have a questions and answers website. This well-documented and widget-ready theme is also Gutenberg optimized. Plus, it is responsive and features SEO best practices. 

15. Dancing Academy 

For dance schools looking to create a WordPress website, look no further than Dancing Academy. The theme can be customized to match your school’s unique branding, offers an events scheduler plugin, and is SEO-friendly. Dancing Academy is fully responsive and optimized for speedy page load times. 

Best WordPress Themes: Free 

1. Masu

Masu is an elegant, aesthetically pleasing theme that offers an opportunity to showcase previous work or blog posts. You can customize the colors included on your site. This is one of the best free WordPress themes, providing complete site editing and an automatically loading homepage. 

2. Twenty Twenty Three 

Up next is Twenty Twenty Three. What we love about this theme is that you can make it as simple or complicated as you prefer. There’s an opportunity to use block editor styles with this theme, plus you can select custom colors. We love how this theme is accessibility ready, too. Add different pages, feature visually gripping images, and make this theme your own. 

3. Pixl

Pixl scores points because of how nostalgic it is. Unlike Twenty Twenty Three, a highly modern and sophisticated site, Pixl is an excellent option for people or organizations wanting to infuse nostalgia into their digital space. Nevetheless, this 90s-inspired site is surprisingly minimalist. You can also alter the colors and add a site logo. 

4. Marl

Another one of the best free WordPress themes is Marl. If you didn’t think finding a free ecommerce theme that’s visually stunning and functional was possible, think again. With Marl, you can upload products and customize colors. Plus, the theme is accessibility-friendly, so you can add accessibility solutions to ensure all visitors have a seamless experience. 

5. Tú

Next is Tú, one of the best free WordPress themes. This sophisticated, sleek template makes creating a gorgeous digital portfolio for yourself or your organization easy. It’s minimalist yet effective, and we love how this theme offers the opportunity to include social accounts in the footer. This is most effective as a simple page site. 

6. Bradford 

Bradford is a free WordPress theme that features abstract shapes that make a visually compelling experience for the visitor. It’s responsive and looks gorgeous regardless of which size screen you use to access the site. This theme is simple, as it offers a digital landing space for previous projects to live, but it does so well. 

Build your site with the best WordPress themes.

The best WordPress theme for your site will help you better express your company’s story and present your content in an engaging, easy-to-digest, and functional manner. Now that you’ve checked out the best WordPress themes, select yours and you can start to build your site. 

Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Chili’s is back with a new commercial, this time served up with a side of nostalgia.

The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight.

The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his customers to the tune of the singer’s 1999 hit “Back At One.” Spoiler alert: the waiter is indeed Brian McKnight.

If the video’s comment section on YouTube is any indication, Chili’s knocked it out of the park connecting with its ideal customer. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was.

In recent years Chili’s has zeroed in on millennials, particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells.

Millennials, or those born between 1981 and 1996, are a generation of people who are on top of most internet trends while still being old enough to remember the “before times” — the days before technology was at the center of our interactions.

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers.

Marketing News

The latest marketing news and strategy insights.

Twitter Blue is now available in 20 more countries.

TikTok statistics: 50+ stats marketers need to know in 2023.

Advertising regulations: congress is considering legislation that will impact how companies advertise to children.

TikTok rolls out a 60-minute daily time limit for users under the age of 18.

Monetizing blogs: the HubSpot Blog is reporting the latest data on blog monetization.

Volkswagon and Mercedes-Benz announce a new class of vehicles that will feature integrations with apps such as TikTok, Spotify, and YouTube.

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