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40+ Resume Objective Examples to Help You Craft Your Own
With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.
In this post we’ll teach you how to leverage a resume objective to your advantage as well as share some examples to help you craft your own.
Skip to:
What’s a resume objective?
When to use a resume objective
Writing a resume objective
Good resume objective examples
When to Use a Resume Objective
Including a resume objective, sometimes called a professional summary, in your resume gives the prospective employer a snapshot of your background and talent. They’re the perfect place to specify what you bring to the table for the role you are applying for. As a general rule, you should use a resume objective when you are targeting a specific position or are early in your career with little work experience.
Adding a resume objective is also especially helpful if you are changing careers or industries. It can give context to your transition and how your transferable skills are the perfect fit for the company, despite being new to the industry.
How to Write a Resume Objective
When recruiters read your resume, they want to know three things about you:
Are you qualified for this job?
Have you made an impact on your company in your current or previous roles?
How will you make an impact on our company in this specific role?
If you can give them a clear and concise preview of these three answers within the first few lines of your resume, they’ll start thinking about your potential as an employee at their company. This’ll also give them a positive first impression of you and make them read the rest of your resume to confirm that you’re their best-fit candidate.
Pro tips:
Keep it short: Objectives should be 1-3 sentences max.
Be specific: Get specific about the role you are applying for, your skills, and how those skills and what impact those skills will have on the organization.
Tailor it: Your resume objective should be tailored to fit the role or company you are applying to.
To show you how to craft a compelling resume objective at any stage of your career, we’ve provided some resume objective examples that anyone from a recent graduate to a proven professional can use. We’ll also break down the structure of each resume objective to give you a more concrete understanding of writing a gripping resume objective.
Good Resume Objective Examples
1. The Recent Graduate
Recent double major in English and Economics from Pomona College who has completed four content marketing internships in the MarTech space. Used creative and analytical skills to craft compelling content and refine content marketing strategies. Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups.
Structure:
Are you qualified for this job?
“Recent double major in English and Economics from Pomona College who has completed four content marketing internships in the MarTech space.”
How have you made an impact during your current or previous roles?
“Used creative and analytical skills to craft compelling content and refine content marketing strategies.”
How will you make an impact on our company in this specific role?
“Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups.”
2. The Ambitious Entry-Level Worker
Ambitious associate marketing manager with two years of experience strategizing and executing lead generation campaigns. Spearhead Sigstr’s co-marketing program and drove a 25% increase in program leads last year. Seeking a position as Marketing Manager of the Lead Optimization team at HubSpot to optimize blog lead generation strategy.
Structure:
Are you qualified for this job?
“Ambitious associate marketing manager with two years of experience strategizing and executing lead generation campaigns.”
How have you made an impact during your current or previous roles?
“Spearhead Sigstr’s co-marketing program and drove a 25% increase in program leads last year.”
How will you make an impact on our company in this specific role?
“Seeking a position as Marketing Manager of the Lead Optimization team at HubSpot to optimize blog lead generation strategy.”
3. The Career Switcher
Experienced journalist considering a career switch to content marketing. Spent five years digging up and breaking stories about business and technology for The Boston Globe. Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot’s thought leadership in the MarTech space.
Structure:
Are you qualified for this job?
“Experienced journalist set on making a career switch to content marketing.”
How have you made an impact during your current or previous roles?
“Spent five years digging up and breaking stories about business and technology for The Boston Globe.”
How will you make an impact on our company in this specific role?
“Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot’s thought leadership in the MarTech space.”
4. The Middle Manager Who Wants to Make it to the Top
Savvy marketing manager with five years of experience crafting social media videos, developing social video strategy, and optimizing social media advertising strategy. Lead Sprout Social’s social analytics team and doubled video views and cut CPM costs by 40% this year. Looking to join HubSpot as Director of Buzz to develop an overarching social media strategy that boosts views, engagement, and cuts costs.
Structure:
Are you qualified for this job?
“Savvy marketing manager with seven years of experience crafting social media videos, developing social video strategy, and optimizing social media advertising strategy.”
How have you made an impact during your current or previous roles?
“Lead Sprout Social’s social analytics team and doubled video views and cut CPM costs by 40% this year.
How will you make an impact on our company in this specific role?
“Looking to join HubSpot as Director of Buzz to develop an overarching social media strategy that boosts views, engagement, and cuts costs.”
5. The Proven Professional
Seasoned business operations and analytics veteran with an MBA and ten years of experience leading high-performing sales operations, marketing analytics, and business intelligence teams at Salesforce, Adobe, and Domo. Seeking to utilize my proven analytical, technical, and professional expertise to leverage data and drive crucial business decisions at HubSpot as Vice President of Business Intelligence.
Structure:
Are you qualified for this job?/How have you made an impact during your current or previous roles?
“Seasoned business operations and analytics veteran with an MBA and ten years of experience leading high-performing sales operations, marketing analytics, and business intelligence teams at Salesforce, Adobe, and Domo.”
How will you make an impact on our company in this specific role?
“Seeking to utilize my proven analytical, technical, and professional expertise to leverage data and drive crucial business decisions at HubSpot as Vice President of Business Intelligence.
General Resume Objective Examples
We’ve rounded up some of the best resume examples available to give you a bit of inspiration to get started writing your own. If you like more resume help, check out the best resume templates and grab the attention of recruiters.
Beginner Resume Objectives
1. Resume Lab
In this sample objective from Resume Lab, the writer chooses to play up her academic achievements to account for a lack in work experience.
What we like:
The writer makes specific reference to awards she’s won and skills related to the role she is seeking. She then makes the connection to how those skills will transfer to the new role.
2. Live Career
This mechanic objective is short and to the point, while still giving recruiters a bit of insight to their personality and skills (“Quick learner who thrives on challenges”).
What we like:
Since the author is relatively new to the field, they opted to shoot for an entry-level position, setting clear expectations for the recruiter.
3. Naukri
A certified Digital Marketer with a 6-month internship experience with XYZ agency. Excellent understanding of online marketing and an ability to help businesses boost their organic traffic as well as generate high quality leads through SEM Marketing. Looking for a relevant role.
This entry-level career objective from career advice blog Naukri uses past agency intership experience to demonstrate they can handle the new challenges of a full time role.
What we like:
Despite having a short work history (internship experience only), this applicant emphasizes their transferrable digital marketing skills. They also play up the contributions she made to the agency while interning.
4. Resume Builder
While this is a profile and not a resume objective, it does a good job of hilighting this recent grad’s skills. You can take this format and adjust it to create a persuasive resume objective.
What we like:
While the applicant is new to the workforce, we like that the first sentence highlights that they already has some entry-level IT experience. The profile then goes on to list their transferrable skills.
5. Resume Example
A 4.0 GPA digital marketing graduate looking for an entry-level marketing position at a top agency like Speedex Marketing. Hardworking and motivated to gain experience in social media and content marketing. Currently managing my personal Instagram with 10k+ followers and increased Terny Jewelry’s Facebook page followers by 20% after working with them for three months.
This objective taken from a Resume Example template shows how to showcase work you’ve done on personal projects to make the case for why you should be hired.
What we like:
This recent grad does an excellent job of highlighting their marketing talents running their own brand, complete with data to back it up.
6. Hloom
While this entry-level professional summary from Hloom isn’t an objective, it provides a good base to tailor it to the specific role you are applying for.
What we like:
This summary is really good at showing how their skills and actions in previous roles impacted the company. You can adopt this technique when writing your objective, getting specific about the results you delivered in previous roles and how you plan to deliver in the next.
7. Live Career
Looking to secure an entry-level Web UI Developer position with (company name) that will allow for the use of excellent user experience, technical and communication skills.
This short and sweet template from Live Career can easily be modified to craft yoru own objective. Just get more specific about what you bring to the table for the company you are applying to.
What we like:
A good resume objective doesn’t have to be wordy. If you can communicate your talents and intentions in one to two sentences, do it.
8. Resume Genius
This objective from Resume Genius is a great teamplate for those pursuing a marketing role. you’ll just need to tailor it to your specific talents.
What we like:
Like previous examples, this objective is specific about the appliant’s experience and qualifications. It also focuses on outomes, which is a great way to demonstrate your qualifications for a role.
9. Springboard
As the daughter of small business owners, I’m really excited about the prospect of using my full-stack Python experience to further the Stripe mission of making payments accessible for companies of all sizes across the globe. I’ve built several projects in Django to scratch my own itch and I’d love to use that skill-set to start my software engineering career at Stripe.
This entry-level objective from Springboard demonstrates the effectiveness of adding a personal touch when relevant to the company you are applying to.
What we like:
This resume objective is so effective because it doesn’t just show off the applicant’s skills, but also her “why”. She’s passionate about helping small businesses succeed because her parents were small business owners — establishing a personal connection to Stripe’s mission.
10. Career Cloud
While this objective from Career Cloud is only one sentence, it quickly sums up the applicant’s background and the role they are applying for.
What we like:
This is a good-one sentence template for how to format a brief resume objective for new grads. If possible, take it a step further and describe how your skills will benefit the company.
11. Resume.com
Recent major in Marketing and Advertising from Blue University where I completed two internships at Global United Agency. Able to use critical thinking and communication skills to attract customers and implement new strategies. Seeking employment as a marketing associate to help Aerial Agency’s overall marketing efforts.
This entry-level marketng resume objective from Resume.com provides a good foundation for those looking to play up their internship experience.
What we like:
This objectibe is specific, showcasing not one, but two internships with relevant experience while also not making the whole paragraph about themselves. It brings everything back to the company with the last sentence “to help Aerial Agency’s overall marketing efforts.”
Professional Resume Objectives
12. Beam Jobs
This objective is clear and to the point, quickly outlining their experience and what skills they intend to apply to the new position.
What we like:
This objective is succint and shows that you can craft one that is both concise and effective.
13. Zippia
This objective manages to list the applicant’s skills and how they’ll be applied in just one sentence.
What we like:
Like the brief resume objective example above, this one gets the job done in one sentence while stating specifically what they intend to complish in the role (increasing traffic and driving engagement).
14. Resume.io
Motivated human resources professional with a drive for serving as a dedicated support specialist and energetic team member. Adept in assisting with the recruitment of employees, as well as the management of existing employees. Experienced in managing employee and community outreach programs, and dedicated to working towards the mission of a company.
The customizable career objective above is written for a human resources professional, but can be adapted to suit your industry. Simply swap out the role and your skills to craft your own.
What we like:
While this example clearly calls out the applicant’s recruiting skills and experience creating programming, it also ties the focus back to the company mission. If using this as a template, you can easily replace the company’s mission statement and tie it back to your own skills.
15. Resume Companion
This resume objective has a heavy focus on the applicant’s professional experience and how their skills will apply to the new role they are applying for.
What we like:
While we wouldn’t normally suggest adding degree information in your objective unless you’re a recent grad, in this case it works to emphasize the candidate is fluent in multiple languages.
16. Beam Jobs
This resume objective does a great job of highlighting specifically what the applicant brings to the role in a concise way.
What we like:
While this is for a teaching role, you can apply the same level of specificity to your objective, emphasizing why you want the role and who benefits. In this case it’s cultivating student’s passion for a particular subject, but it can be applied to any industry you’re excited about making an impact in.
Sales Resume Objectives
17. Zety
While the wording of this resume objective is a bit clunky, it can still serve as a template for your own with a few adjustments to tailor it to your industry.
What we like:
This resume objective places an emphasis on outcomes, which is great for any industry, but especially in sales. If you have a proven record of driving sales or similar impact, be sure to include it.
18. Resumeway
If you’re stuck gettng started, use this template from Resumeway to make writing an objective a little easier. Be sure to have the data points you’d like to include ready beforehand.
What we like:
As we’ve mentioned previously, anytime you can provide data to back up your claims, do so.
19. Resume Genius
Coming in longer than most on this list, this objective is all about skills and the positive outcomes they spearheaded.
Management Resume Objectives
This objective focuses on what the candidate can do for the company, rather than just being a list of accomplishments.
20. The Ladders
Seeking a data analytics supervisor position where I can apply my 7+ years of data science and business analytics skills and experience. I’m eager to improve business intelligence for Company XYZ in a leadership role.
This objective from the Ladders demonstrates how you can leverage your individual contributor experinece to make the case for a management position. The applicant isn’t shy to display enthusiam for the potential new role.
What we like:
This objective is quick to point out years of relevant experience at the start to build the foundation for why they are the right fit for the role. Then they drive the point home by disclosing what they intend to do once hired.
21. Interview Kickstart
With years of proven excellence, I’m looking for the challenging position of a director to be an active initiator of organizational success at MNO Inc. Prolonged experience in full-cycle project management, 6years of experience at multiple clients handling business operation management is ideal for the post in a mutually benefitting work culture to achieve company missions.
This is another quick-start template you can use to save time writing your objective. Simply swap out the default information for your own.
What we like:
This template is easily customizeable while providing a solid format to help you create a resume objective that clearly defines your potential impact if hired.
22. Top Resume
Editor with extensive writing and management experience looking to fill the position ofSenior Editorwith [company name], utilizing my time-management skills to ensure all projects meet deadlines and supervisory experience to effectively manage a team of writers and editors.
This template from Top Resume is perfect for editors or those applying for a similar role.
What we like:
This objective plays to the applicant’s strengths as well as honing in on qualities needed for the position (time management, meeting tight deadlines).
23. Resume Lab
As we’ve previously discussed, getting specific about what you’ve accomplished and how you intend to help the company achieve its goals is key, especially when applying for a management position. This example shows the effectveness of providing data to back up your skills and accomplishments.
What we like:
We love the focus on tangible data and stats in this resume objective example. Use them whenever possible to make your case.
24. Tough Nickel
A highly recognized hotel management professional offering over ten years of enhancing organizations’ bottom lines through a customer-centric approach and excellent leadership and interpersonal skills. Seeking a challenging position as(specific role)in order to help grow(company)’s reputation as it continues to expand.
This template from Tough Nickel…will get your objective written in no time. It’s adaptable to any industry.
What we like:
This template emphasizes how you accomplished a particular goal, its impact, and what you intend to apply those skills in your next role.
Marketing Resume Objectives
25. Resume Companion
If you’re early in your marketing career, with a few years of experience, you can use this resume objective for a bit of inspiration. If you have enough work experience to fill the page, you may want to omit the degree info in your draft.
What we like:
We like how this objective highlights two different sectors within the marketing umbrella — event and digital marketing. If you have similar dual, but relavent talents that would be beneficial in your new role, highlight them.
26. Naukri
A resourceful individual with a proven track record in implementing successful marketing strategies, boosting organic traffic, and improving search rankings seeks a position of Marketing Associate at ABC company to maximize brand awareness and revenue through integrated marketing communications.
This objective from career advice blog Naukri provides a good starting point for those applying for marketing associate or assistant roles.
What we like:
While this obective is vague enough to be tailored to your needs, the format with specifics about your skills and how you would apply them provide a good outline for how you should structure your own.
IT & Developer Resume Objectives
27. Interview Guys
This brief but effective objective quickly highlights the applican’t most relevant skils and the impact they could potentially have in their new role.
What we like:
It’s easy to make a resume objective one-sided and all about yourself, but this one demonstrates that you can demonstrate your value to potential employers in a clear and concise way.
28. Resume Companion
This is another resume objective example that demonstrates the power getting specific about your contributions and using numbers where appropriate to add context.
What we like:
In just a few sentences, this objective clearly conveys that this IT candidate has ample experience working on projects with large budgets. A recruiter would see this as a plus, if they are hiring for a large account as this person has already shown they are capable.
29. Evolution Coaching
Energetic, technical-minded professional seeking aposition as a (Software Engineer) at (Company Name) where knowledge of software development life cycles, a high technical aptitude, and unyielding commitment to work can effectively be utilized to contribute to the successful and profitable operation of the company.
This plug and play template from Evolution Coaching makes it easy for you to pop in your own accomplisments and contributions.
What we like:
Like other templates on this list, this one highlights the importance of including how your skills and attributes will benefit the company you are applying to. Always align yourself with the company’s goals.
30. Resume Giants
This objective quickly hones in on the software and skills needed for the role, making it easy for recruiters to skim and want to know more details about your experience.
What we like:
This objective likely used keywords from the job description, a good strategy for signaling to recruiters that you have the skills they’re looking for.
Career Change Resume Objectives
31. Resume.io
Leading Fintech marketing professional, seeking to make a move up to Marketing Director after eight years of award-winning campaigns. MBA-educated social marketeer, who will deliver triple-digit audience growth and double-digit sales increases.
This objective from Resume.io conveys confidence. While everyone may not be able to pull this one off, if you can back up your claims, go for it.
What we like:
This objective is bold and gets very specific about the value the applicant can provide to the company. The employer can read it and know exactly the value can provide once hired.
32. University of Pennsylvania
This objective makes the case for an inustry change by playing up the applicant’s transferrable skills.
What we like:
This objective is to the point and doesn’t try to disguise the industry swap with vague jargon. Instead it clearly states what the writer’s experience is and how they’ll apply it to their new pfrofession.
33. Career Contessa
Results-driven technology sales representative, seeking to use pipeline building and negotiation skills to increase revenue at XYZ healthcare company. Drove $2 million in sales revenue during FY20 and eager to increase the bottomline at XYZ company.
This career objective from Career Contessa is a great template to use if you’re applying for a similar role, but in a completely different field. In this case, it’s a sales position, but could be applied to any industry.
What we like:
Since the roles are similar, the writer was keen to play up their relevant experience and data-backed accomplishments. From there she succinctly expressed how she intends to increase revenue for the new company.
34. Federal Resume Guide
Teachers have a bunch of transferrable skills they may not even know they have. From time managment and public speaking to dealing with the public, to conveying ideas and concepts clearly, they have so much to offer when those skills are applied to other industries.
What we like:
This objective was able to connect the applicant’s 15-year experience teaching history to why they’re a great candidate to be a museum curator. They can easily draw on their existing knowlege and people skills to be succcesful in the role.
35. Sweet CV
Successful engineer aiming to change professions and move into business management. Seeking a chance to use project management and leadership skills in a fresh context and use my eye for detail to drive growth in a technology start-up.
This objective from Sweet CV showcases an engineer making the case for a business managment position at a start-up, highlighting their most relevant skills.
What we like:
Again, it’s important to play up any related skills or background that will give you an advantage when switching to a new career. Since the applicant already has engineering experience and is seeking to work for a technology startup, their backround is a bonus.
36. Jobscan
Passionate sales representative with over 5 years of experience working with customers and selling software. Looking to leverage my proven skills in seeing our customers’ pain points and providing solutions to whatever I write as an aspiring Content Manager.
This example from Jobscan shows how you could structure an objective if you are trying to move positions within the same company. Working in customer service gives the applicant useful insight into their audience’s needs.
What we like:
This resume objective plays to the applicant’s strength (insider customer knowledge) to demonstrate why she’s the perfect candidate to write for them. This could greatly improve the company’s content since they will have a better understanding of their audience and how to solve for them.
Write a Resume Objective That Gets Noticed
Now that you know how and when to write a resume objective and checked out a few examples, it’s time to craft your own. Use the tested strategies above to make sure your resume stands out among the crowd.
Editor’s note: This article was originally published in December 2018 and has been updated for comprehensiveness.
How to Create a Group in Gmail
Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group.
What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. I would just manually enter my friends’ email addresses into the recipients’ box. Gosh, I was such a rebel.
If you’ve gotten over your teen angst and don’t want to manually enter your family’s, friends, or coworkers’ email addresses every time you want to send an email to them, we’ve got you covered.
Check out our quick guide on creating a group in Gmail. Keep reading, or jump to the section you’re looking for:
How to Create a Group in Gmail
How to Create a Group Email in Gmail
Gmail Group Email Quick Tips
1. Visit Google Contacts.
You can find Google Contacts in the middle of the bottom row of your Google Apps tab.
2. Under “Labels”, click “Create Label”.
3. Name your label.
4. Click “Contacts”, “Frequently contacted”, or “Directory.”
It’s likely you won’t have contacts saved in Google Contacts, but you can still access the email addresses of people you interact with regularly by clicking “Frequently contacted” or everyone who currently works at your company by clicking “Directory” on the left sidebar.
5. Select the contacts you want to include, then click the label icon at the top to add them to your new group.
6. Click “Apply.”
7. Head to your Gmail account.
8. Type your group’s name in the recipient’s box to send an email to your group.
Quick tip: Trying to send a marketing email? Take a look at HubSpot’s free email marketing software.
1. Open Gmail.
2. Click “Compose” in the top left-hand corner of your Gmail window to create a new email.
3. In the “To,” “CC,” or “BCC” section at the top of the “New Message” window, start typing your group name.
4. Select your group name from the pop-up list that will appear below.
5. Write a message to your group.
6. Proofread and click “Send” when your group email is complete.
How to Make a Group for Email
You know the steps for how to create a group in Gmail, but what makes an email group useful?
It’s common to use email groups to communicate with internal teams at work or to contact groups of sales contacts. But there are other ways to go about making a group for email.
First, you can segment your contacts based on their interests, like news updates, or by location. This can help you organize your email outreach for specific users. It also lets you avoid sending your contacts information that’s confusing or unnecessary.
Another approach is to create project-specific email groups. As the project comes together, you can add contacts to the group. This can help streamline communications as the project builds momentum. It also keeps team members who aren’t involved in a project from getting overwhelmed by project-specific emails.
As you begin to rely on group emails for your communications, remember to add new contacts to your groups early on. This way, they don’t miss any important emails that the rest of the group is seeing.
Gmail Group Email Quick Tips
1. Update your groups consistently.
Besides keeping up with new contacts, regular updates and list cleaning are essential. To start, use Merge & Fix to clean out any duplicate contacts.
Next, delete any outdated contacts. Then, clean up your contact names to remove typos, misspellings, and outdated names. Finally, add helpful details to your contact records. This might include department names, phone numbers, or time zones to make it easier for the group to connect.
Depending on the nature of your Gmail group, you may also want to create some guidelines for group communication. Google Groups have options for creating collaborative inboxes, posting policies, auto-replies, and member moderation.
2. Engage your group with a specific subject line.
Use a snappy subject line to engage and motivate your group. Because group emails can grow quickly, short, specific subject lines are best. If you’re looking for help, insights, or action, adding a deadline or open-ended question to your subject line can help you get results.
Check out these resources for more subject line tips:
Email subject lines
Sales email subject lines
Improve your email subject lines
Best subject lines
3. Write a great salutation to set expectations.
Salutations can be challenging in a group setting. Some feel too formal, while others could come off as too casual or offend members of the group. So, what’s the right salutation for your group?
To write the perfect salutation, start with your relationship with the group. If you’re close to everyone, a greeting like “Hi all” or “Hey team” works fine.
If your group is five people or less, you may want to add group members’ names to make it more personal. For example, “Hey Bonnie, Ed, Jamie, and Alana.”
For groups that you’re not as close to, salutations like “Greetings team” or “Hello (Group name)” are a good choice.
The right salutation also depends on the personality of your team. For example, fun salutations with relevant cultural references or in-jokes for the group can loop in new group members and create a sense of comfort and belonging. But if you’re addressing a professional group that doesn’t know each other well, a salutation like “Dear team” could be a better fit.
More resources:
Dear Sir or Madam alternatives
Email etiquette tips
4. Personalize for the group, not the individual.
Personalizing an email for someone you’re close to is pretty easy. But making a group email feel personal may take more effort.
Group personalization starts with a quick outline of what connects the people in the group. You can refine this with segmentation if you’re starting with a large group. Other qualities that can help you personalize include a list of shared qualities like:
Behaviors, like showing up early
Interests, like music, sports, or pop culture trends
Habits, like keeping a to-do list
Use these details as you draft conversational copy, add jokes, or highlight different members of the group. These extra touches help make your group email feel like it’s meant for every person in the group.
More resources:
Psychology personalization
Email personalization examples
Personalization statistics
5. Create group email sequences with workflows.
It’s tough to be the new person in a group. When you’re new, you’re not sure what you’ve missed or what other members of the group expect you to know. This can impact your feelings about sticking with and engaging in the group.
To keep anyone in your Gmail group from feeling left out, try adding a workflow. Workflows can automatically add each new member of your group to a series of actions or emails. You can decide how much, what, and when to send these communications.
For example, you can send an email with important links for the group or text new group members a reminder about meeting times or locations.
HubSpot customers: You can create group email sequences in Gmail with workflows.
6. Use BCC to cut down on excess emails.
A top frustration of group mail recipients is the dreaded “Reply all.” This function can be convenient. It can also flood email inboxes with a lot of distracting emails.
One way to avoid this issue in your email group is to use the BCC field for your group emails. This makes each group email feel like a personal email, so it can reduce reply to all messages. It also protects the privacy of the members of your group.
Using the CC field is another choice. This practice lets every email recipient know who else is in the email group and who is receiving the emails if they reply.
Use your knowledge of your email group preferences as you decide which choice is best.
7. Add clear labels to keep your groups organized.
Careful label naming is important, especially for groups that stick together for years. Label names should be succinct, but also specific and useful. Each label name should set an expectation and deliver on that promise.
As you write your labels, think about the different ways users might interpret a label. For example, a label that reads ‘Updates – Blog’ could contain:
Updates to a company’s blog
Updates for the blog team
Updates to blog policies
If you’re not sure which, you may need to look closer at the members of the group. This confusion means extra time and effort and makes the email group less useful for everyone.
Labels like “Blog team updates,” “Blog policies,” or “Blog post updates” are quick to read, specific, and useful.
A few more ways to make sure you have great blog labels include:
Check your spelling
Check for correct punctuation
Write from a new user’s point of view
Use color-coding to highlight important groups
Use Gmail Groups to Save Time and Connect
Creating email groups keeps your favorite people from missing out on important information. It saves time and energy. And it helps you keep your contacts organized.
With this quick guide, you have everything you need to create great group vibes on Gmail and beyond. So, create your first group today. Start connecting.
Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.
Impression Share: What it is and How to Improve it
Online advertising is booming.
But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.
If you’re only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns.
In this post, we’ll explain what impression share is as well as the different types that your marketing team can track during your online ad campaigns.
Each time your ad is displayed on a webpage, that’s counted as an impression. Ads have the potential for more impressions for different reasons, especially when they’re keyword-savvy, attractive, and relevant.
When you track impression share, you have a clear representation of how well your ad is performing and how you can improve it over time — particularly through keywords. While there are plenty of metrics that can track how well your ads are doing, impression share helps you identify the shortcomings of your ad so you can fix it and make it more engaging to your audience.
Read on to learn about the different types of impression share that your business can track to generate more engagement for its ad campaigns.
Types of Impression Share
Search Impression Share
Search impression share is your ad’s impression share on a search network. According to Google, a search network is “a group of search-related websites where your ads can appear,” including Google search results, Google apps such as Maps and Shopping, and on Google search partners’ websites. This metric divides the impressions that your ad receives by the number of impressions it could receive on the search network.
This metric is greatly impacted by budget. If you have a low daily budget on Google, your ad will no longer be shown once you hit your budget. This means your ad might be getting impressions, but it’s still missing out on more engagement because of this daily limit.
If you’re not looking to spend more on your campaign, another way to improve search impression share is to focus on the quality score, target, bid, and conversion rate of your ads. These metrics gauge the effectiveness of your ad and improving them will lead to more engagement.
Display Impression Share
Google defines its Display Network as a group of over two million websites, videos, and apps where ads can appear. Display Network sites reach up to 90% of internet users and can show your ads in a particular context, or to a specific audience.
With display campaigns, you can increase your ad placements to improve impression share, but you’ll need to adjust your budget to accommodate this increase as well. Or, you can decrease your number of placements to make your campaign more cost-effective, but this will reduce the frequency of your ad’s display. The best approach is testing the number of placements until you’ve reached a point where you’ve optimized impression share without going over your campaign’s budget.
Target Impression Share
Target impression share provides an automatic approach to bidding on ads. With this tool, you can set automated bids for your campaign, which gives your ad a better chance of reaching the top of the SERP. And, with a more prominent position on a search results page, your ad is likely to gain more impressions over time.
Although impression share is only available per campaign, you can track target impression share for all of your campaigns at once. There are plenty of options for customizing it, too. For example, you can set it to bid for a certain section of the page — like the top half — or for certain times and places.
Adwords Impression Share
Wondering how to access your impression share data in Google Ads?
Once you’ve logged into your Ads account, just go to Campaigns > Columns > Modify Columns > Competitive Metrics > Impression Share, then click Save.
Now, your impression share will appear in a table that you can download.
Exact Match Impression Share
Exact match impression share is just as it sounds. This metric compares the impressions your ad received compared to how many it was eligible to receive for searches that exactly match your keywords. You can use exact match impression share to hone in on your keywords and improve your ads.
Search Lost Impression Share
The “Search Lost Impression Share (budge)” column shows you the percentage of impressions that you’re missing out on because of your budget. A high percentage here may mean that investing in a larger budget could boost your advertising efforts and sales in the long-run.
The “Search Lost Impression Share (rank)” column shows you the number of impressions you’re losing based on a low rank. If this percentage is high, advertisers should consider how to boost rank through quality score and cost-per-click rates. Quality score evaluates your keywords’ past performances, ad relevance, landing page experience, and expected clickthrough rate.
Consider making adjustments to your campaign’s keywords and creative assets if your search lost impression share (rank) is high. A relevant ad with great keywords will rank higher on the SERP, which can lead to more impressions, clicks, and sales.
If you want to manually determine the impression share for an ad, below is a formula that can help you calculate it.
As Google explains, “Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality.” Once the maximum number of impressions is determined, all you have to do is divide the number of impressions that the ad receives by the maximum number of impressions that Google decides it’s eligible for.
We can see how this formula is written in the example below.
We can also modify this formula to find the total number of impressions that our ad is eligible for. For instance, if we already know our impression share, we can reformat the formula to look more like this.
Impression Share Formula Example
Let’s say we created an ad and Google says there are 5,000 potential impressions available. After monitoring our ad’s performance for a month, we recorded about 4,000 impressions. This would mean that our impression share is 80% (4,000 recorded impressions / 5,000 available impressions = 80% impression share).
Impression share is a handy metric for determining how well an ad campaign is doing and what your team can do to help it reach its full potential. By tracking impression share, you can automate bids, fine-tune your budget, and track keywords and quality score to reach your targeted audiences more often and generate greater brand awareness and profits.
For more ways to boost online ad engagement, read this list of helpful SEO tips.