Monthly Archives: May 2023

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The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller. 

In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories. 

Best YouTube News Channels

Vice (16.8 Million Subscribers)
IndiaTV (34.8 Million Subscribers)
CNN (15 Million Subscribers)
Vox (11.3 Million Subscribers)
ABS-CBN News (43.5 Million Subscribers)
Inside Edition (11.7 Million Subscribers)
ABC News (14.3 Million Subscribers)
The Young Turks (5.4 Million Subscribers)
BBC News (14.1 Million Subscribers)
AJ+ (1.2 Million Subscribers)

Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train.

AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries.

AI Applications Examples

AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions.

Click here to explore the full playlist

Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries.

1. AI Applications in Marketing

Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job.

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. Tools like HubSpot’s content assistant can help marketers automate the blog writing process, saving time while still generating high-quality and helpful content for audiences.

Many businesses already use AI-powered tools for segmented targeting and personalized ads on social media based on someone’s history and site behavior. Marketers can also use AI for content moderation to combat illegal and harmful content on their websites and forums.

2. AI Applications in Sales

Salespeople can use AI to simplify and optimize a sales process so it’s easier to sell.

For example, AI tools can analyze customer profiles and compile relevant data to help sales reps reach out with unique, personalized value propositions.

Sales teams can also use AI to forecast revenue and address potential roadblocks to success before they grow too large or use programs that simulate sales situations for training and development.

3. AI Applications in Customer Service

As with sales, AI is used in customer service to improve the customer experience and ensure customers can always find the information they need to have a delightful experience with their favorite brands.

Businesses can use chatbots that use natural language processing (NLP) and natural language generation (NLG) to understand human input and bring relevant answers. A CS team might also use a sentiment analysis tool to understand the tone of over-the-phone conversations to see how customers feel and identify areas for improvement.

Customer service call centers might use AI and machine learning tools, like automated call routing software that always transfers customers to the agent best suited to help.

4. AI Applications in Healthcare

The healthcare industry has used AI for a while. In fact, using AI in minimally invasive procedures is a pillar of the practice, and some providers are starting to use robot assistance during more significant procedures.

Examples of newer applications of AI in healthcare involve using machines that use a patient’s medical history to detect potential health complications or alert medical providers to changing conditions. AI has also been used to analyze clinical drug trial data much faster.

Professionals also use AI tools to prioritize in-appointment conversations, like speech recognition technology that can detect voices, transcribe conversations, and take notes as a doctor is present in conversation with a patient. Nuance Communications, Inc offers conversational AI to healthcare professionals.

5. AI Applications in Banking and Finance

80% of banks know the benefits of using AI, and many have leveraged it for some time.

Some customer-facing applications are virtual assistants or chatbots that use natural language processing to understand input and help customers find what they need within websites, mobile apps, and even over the phone.

AI also powers fraud detection, as machines learn a user’s typical transaction activity and history and flag out-of-the-ordinary transactions as potential security concerns to trigger security workflows to keep people safe.

6. AI Applications in Education

Education is most beneficial when it’s human-led, but AI is used to supplement instructors and students processes. For example, teachers can use audio transcription tools to generate transcripts from lectures or to record lesson plans, prioritizing accessibility and giving students a way to continue to learn the material after class is over.

AI tools can also increase productivity, like a teacher using a virtual assistant to set up reminders for assignments to help students stay on track with their responsibilities.

When used responsibly, students can leverage generative AI tools to learn more about subjects, understand their work, and get ideas for assignments.

7. AI Applications in the Environmental Sector

Scientists and environmentalists use AI to better understand environmental issues and address challenges like climate change. Some software monitors global deforestation on a large scale, like GEMS Air Pollution Monitoring platform, which analyzes data from 25,000 air quality monitoring stations in 140 countries to give insights on the impact of different air quality ratings on populations.

On a smaller scale, individuals can use smart appliances at home that monitor usage and help conserve energy.

8. AI Applications in Consumer Services

AI is used in consumer services to analyze behavior, predict preferences, and make recommendations based on predictions.

Netflix’s recommendation algorithm is a great example, as it learns from a user’s viewing history, ratings, and likes to find content that matches their interest. It even goes so far as to change the title image for movies and shows based on what will attract each user’s attention.

9. AI in Transportation and Navigation

Self-driving vehicles are a common application of AI in transportation. These cars are powered by algorithms that can detect and analyze a car’s surroundings to determine the safest route forward, like stopping when a light turns red or the best movements to make to parallel park.

10. AI Applications in Hiring and Recruitment

Application management is a great example of AI in hiring and recruitment. Specialized software sifts through resumes and cover letters to find keywords and experiences that match job descriptions and surface those to hiring managers.

These tools are unbiased in their application sorting, ensuring all candidates are assessed equally and without preferential treatment, and it saves hiring managers time for open positions that receive a large number of applications.

11. AI in Real Estate

Real estate agents often use AI to analyze the housing market. They get a sense of market conditions to determine how to price properties, make recommendations to clients on when they should sell their homes, and use historical forecasts and trends to understand how people will change buying habits during specific periods.

12. AI in Manufacturing

Robots are involved in many manufacturing processes, like AI-powered bots that receive instructions and use them to complete tasks on assembly lines. AI is also commonly used to identify faulty products for quality control.

Over to You

As shown, the applications for AI across different industries and business functions are vast. How will you apply it to your business?

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban the app on all devices last week.

Earlier this month a former executive at ByteDance, the parent company that owns TikTok, came forward alleging the company shared the data of U.S. users with the Chinese government among other accusations in a wrongful termination lawsuit.

While there has not been any evidence to support this claim, it could fuel the security concerns surrounding TikTok and other ByteDance-owned platforms in the U.S. While many conversations surrounding a TikTok ban have focused on the security impact, today we’re going to discuss the economic impact of the proposed ban.

On the surface, it appears a full ban could have a negative economic impact. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra, over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

With those kinds of stats, it’s no surprise companies have been willing to invest. In 2022, the platform brought in $9.9 billion in advertising revenue, a 155% increase over the prior year.

Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. According to a TikTok consumer spending study:

Customers spend 14% more when TikTok was a part of their buyer’s journey.
37% of TikTok users have immediately purchased a product after seeing it on the app.

How TikTok Fuels Tourism

Travel content is a popular niche on TikTok and many tourism boards have used the app to reach new visitors. According to a survey conducted by MGH, 60% of TikTok users were interested in visiting a new area after seeing content about it on the platform. Per the same survey, 35% of users have actually visited a new destination after seeing a TikTok video about it.

So what are local marketers planning to do if the app is fully banned nationwide?

Pivot. Tourism marketers in states where TikTok usage has already been banned or limited (such as Montana and Virginia) have pivoted to share short-form video content on Instagram Reels and YouTube Shorts instead.

How could a TikTok ban impact small businesses?

TikTok has evolved from a video-sharing app to a powerful search engine, with 40% of young adults in the U.S. turning to the app to search for businesses instead of traditional search engines like Google.

Small businesses have tapped into the discoverability power of TikTok to get in front of these potential customers. According to TikTok, over 5 million American businesses are active on the platform. Taking the platform’s ad revenue and organic traffic into consideration, GoBankRate reports a total ban could cost the U.S. economy $6.8 billion.

Then there are the content creators and influencers.

The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022. The latest estimates predict the creator economy will top a half trillion dollars by 2027, but will that be the case without TikTok?

In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2 million for every $1 million they spend on influencer marketing on TikTok, a 24% higher return than influencer marketing spend on other platforms. If TikTok goes away, advertisers will likely look to other platforms to fill in the gap, though the spending may be lower and spread across various platforms.

To best prepare for this, content creators (especially those whose main platform is TikTok) would greatly benefit from diversifying the platforms they distribute content to. Like the tourism boards mentioned earlier, content creators can repurpose their short-form video content to platforms like Reels and YouTube Shorts, and focus on owned media channels such as podcasts, blogs, email newsletters, and gated crowd-funded platforms like Patreon.

Not only do successful content creators help promote and market products from other companies, but some create jobs for other members of their teams by employing editors, assistants, and managers. If the platform of choice for some top creators goes away, the jobs that support creators could also be in jeopardy.

While we don’t know what the future holds, if a nationwide TikTok ban is enacted consumer spending behaviors will likely shift and the creator economy will be primed for a major pivot.

Elsewhere in Marketing

The latest marketing news and strategy insights.

Google will begin disabling third-party cookies for Chrome users in Q1 2024 as part of its cookie depreciation plan.

AI apprehensiveness: though tech firms are moving full-speed ahead with AI, consumers remain skeptical.

Taking a break from the bird app: 60% of active Twitter users have taken a break from using the platform over the past year.  

Don’t call it a comeback: in a recent study, Facebook has shown an uptick in popularity among content creators, surpassing Instagram when it comes to creator satisfaction.

It’s no secret that AI is rapidly changing the marketing industry.

In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools.

But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve found.

AI Marketing Jobs

AI Trainers

Writers with AI Experience

Digital Marketers with AI Knowledge

What do AI-driven marketing jobs mean for marketers?

AI Marketing Jobs

The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation.

AI Trainers

AI must be trained to learn, improve, and be a great asset to any marketing strategy. However, if the technology is new to a company or brand, there may not be any employees on the team who know how to train AI.

As a result, many marketing and business leaders are hiring people to train the technology. For example, the job listing below is from Scale AI and is for a position called AI Training for Marketing Experts.

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The company seeks writers who will be tasked with projects involving generative AI models.

Their responsibilities will include testing the technology, analyzing the technologies responses to prompts, and ensuring the content generated is accurate.

This makes sense since 55% of marketers are just somewhat confident that the content generated by AI is accurate, while only 23% are very confident, according to our survey.

Writers with AI Expertise

Many marketing and business leaders are hiring writers who are comfortable using AI to streamline the writing process and produce content promptly.

For instance, the job listing below from Cyberfunnels calls for a copywriter with AI experience.

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Responsibilities include using AI tools to “enhance the copywriting process, generate data-driven insights, and optimize content performance.” Applicants are also expected to stay up-to-date on AI best practices in copywriting.

Another job listing, this time for Miaplaza Inc., calls for an SEO content writer who can use tools like ChatGPT to write efficiently.

Unsurprisingly, marketing jobs like content writing and copywriting focus on AI tools like ChatGPT. In our survey, 45% of marketers said they use generative AI in the content creation aspect of their role, including writing.

Furthermore, 69% of marketers said generative AI is important to their content marketing strategy.

Digital Marketers with AI Knowledge

Digital marketing is a field that has been around for years; however, more digital marketing positions are calling for employees who know how to leverage AI.

For example, in the job posting below, Miller’s Ale House seeks a Sr. Marketing who will leverage data, artificial intelligence, and marketing automation to drive growth.

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According to our survey, 45% of marketers use generative AI when analyzing and reporting data.

So, there’s a good chance more marketing manager roles like the one above will require marketers who are comfortable using AI to efficiently gather and record data.

What do AI-driven marketing jobs mean for marketers?

Ultimately, marketers must familiarize themselves with AI/automation tools to stay competitive in their industry and the job market. Fortunately, resources are available to educate marketers about AI and enhance their skill sets.

LinkedIn Learning Courses

LinkedIn Learning offers 100 AI and machine learning courses, including:

What is Generative AI?
Generative AI for Business Leaders
Machine Learning with Python
Foundations of Responsible AI

AI Foundations Course and Certifications

IBM has an introductory course on AI called AI Foundations for Everyone Specialization and provides opportunities for marketers and business leaders to obtain certifications for applied AI, AI engineering, and machine learning

Google’s Machine Learning Crash Course

If you want a quick rundown of machine learning, check out Google’s free Machine Learning Crash Course. The course includes case studies, video lessons, virtual lectures, and more than 30 exercises.

AI will likely continue changing the marketing industry, but that doesn’t mean the technology is immediately coming for your job and rendering it obsolete.

Right now, advancements in AI mean you need to expand your skills and knowledge surrounding the topic so you and your company can continue to thrive.