Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.
They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site.
Like any website page, good thank you pages require careful consideration across design, layout, copy, and calls-to-action (CTAs).
If you’re struggling to make your thank you page work for your visitors and website goals, check out these nine examples to get inspired.
Table of Contents
What is a thank you page?
A thank you page is what your customers and leads are redirected to immediately after completing a form or making a purchase on your web page.
Its primary purpose is to acknowledge the website visitor’s action, whether that’s a purchase, a sign-up, or a request for information.
While thank you pages perform a similar function to a confirmation email, viewers don’t have to choose to open it.
Think of a thank you page as both the last step in your conversion process and the first step for customer retention.
The thank you page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. The best way to do this? Make the next step(s) in the buyer or user journey:
Obvious and clear.
Exciting or desirable.
This means clear and concise copy, good layout, and taking the opportunity to add value for your website visitors.
What is the benefit of a thank you page?
Think of it this way: You may never have an easier, more natural opportunity to give a customer something that pleasantly surprises them and precisely fits what they want.
How do you know what your customer wants? They just told you exactly what they want by following a CTA on your site.
After someone follows the CTA on a landing page, take them to step two in their journey before they click away. Show customers you’re ready to deliver value time and time again.
For instance, if a customer makes a purchase on your site, use the thank you page as an opportunity to add value through additional resources or content — which will build trust and delight customers.
Alternatively, you might use a form thank you page as an opportunity to provide leads with the next steps. If the lead downloaded a Social Media Calendar ebook, the thank you page can list out alternative social media resources you’d like to provide.
Thank You Page Examples
1. Contact Form Completion
Confirm to your customer that they completed their intended action successfully — and remind them what you will (and won’t) do with their information. Build trust and let them know you’re on their side.
Let consumers know you’re interested in delivering value … and won’t be emailing them just for the sake of it. While you have them engaged, take the opportunity to highlight what they can expect from speaking with you and what else you can offer them.
This is your best chance to convince consumers your brand is different, and it comes long before they run across one of your messages in their inbox.
Best Contact Form Completion Thank You Page
Rocket Agency does an excellent job of reinforcing its brand, providing other offers, and highlighting its achievements with previous clients on the thank you page for their Contact Us form.
The page flawlessly mixes and matches valuable offers like a digital marketing guide and their ongoing podcast with social proof such as award wins, partners, and customer logos.
Best of all, they provide their direct phone number in case the visitor wants a faster touchpoint.
2. Resource Download Thank You Pages
You likely have an ebook or other lead generation downloadable sent automatically via email. However, it’s still best to offer a download link to the originally-requested item right on your thank you page, as well.
This can keep your customer engaged on your site and increase the likelihood they’ll open and engage with your materials right away. It also gives you the opportunity to continue nurturing them towards a higher-intent conversion action on the site.
Best Resource Download Thank You Page
One of the best ways to extend the value of a content download is to combine it with your subscription process so you can continue nurturing your leads.
That’s exactly what Smart Passive Income does before leading you to a thank you page where you can access the resource you wanted to download.
The thank you page also welcomes you as a subscriber and fosters a sense of trust and community. Users can customize their content preferences according to their biggest challenges, download other relevant resources, and see upcoming events.
Most importantly, the page contains a CTA to purchase an all-access pass to Smart Passive Income’s extensive training material.
3. Purchase Confirmation Pages
The post-sale confirmation page is an often-missed opportunity to surface similar, related, or complementary products.
To increase effectiveness, you’ll want to customize these recommendations with an aligning offer — such as a coupon or a rewards program.
If customers can create an account on your site but also have the option of checking out as a guest, the confirmation page is a great opportunity to prompt a free account creation.
Best Purchase Thank You Page
Few companies can even begin to approach the level of customer data that Amazon collects, stores, and leverages across their businesses.
This quality of information — and the company’s essentially limitless supply of items and store listings — makes the purchase confirmation page incredibly effective (and, as a consumer, quite difficult to resist).
Amazon frequently uses its thank you page to encourage further purchases of related products or drive users to other offerings like Amazon Prime.
4. Appointments and Reservations
When you’ve got someone newly signed up for an appointment, the thank you page provides a ready-made opportunity to expand or extend the conversation with them.
Encouraging viewers to follow or engage with your organization on social media is a natural next step.
As your follower on social, they’ll get frequent reminders about your brand, including any specials or deals you have on offer. If you’re a business that relies on repeat custom, this is a huge win.
Best Thank You Page for an Appointment or Booking
OpenTable incentivizes users to download the app once they’ve made an appointment so they can track and modify changes from within the app itself.
The thank you page also includes helpful notes about what to know before arriving at the restaurant.
5. Account Creation Thank You Pages
This is a prime opportunity to usher your lead seamlessly into your onboarding or account setup process.
You’ll want to make it so easy they don’t even think about clicking away.
The thank you page for account creation provides an opportunity to move your new users a step or two along in the customer lifecycle and increase retention.
You can offer resources to guide them through your product or platform or provide prompts to fully complete their account set-up.
Best Account Creation Thank You Page
Backlinko goes above and beyond in laying out the next steps for their leads.
They’ve infused their page’s messaging with urgency, but also friendliness and approachability.
6. Donation Thank You Pages
A donor isn’t “buying” a product in the same way most other customers are, but they’re undoubtedly looking for some element of reassurance, affirmation, appreciation.
Or — at the very least — some confirmation that their contribution is making a positive impact and being well spent.
For nonprofits, political campaigns, and other donor-soliciting sites, use the thank you page to provide a window into each donation’s impact, right from the start.
Additionally, it never hurts if you can anticipate and answer questions about your efficacy before they’ve even asked.
Best Donor Thank You Page
Save the Chimps nails the impact of storytelling on their donor thank you page, putting the chimps — the organization’s beneficiaries — front and center.
7. Consultation Booking
Many businesses rely on an initial consultation with their prospective customers to seal the deal, whether the consultation will take place in-person or virtually.
From tattoo and beauty parlors to B2B marketing agencies, free consultations are an ideal lead magnet. The trick is to make sure your thank you page is effective at keeping your new prospect engaged so that they’ll show up for your consultation appointment.
Best Consultation Booking Thank You Page
Cayk uses an embedded form on their site so prospects can book a time and date that’s most convenient for them without waiting to hear back from a salesperson.
Once the appointment is confirmed, a thank you message is displayed along with reminders about what the prospect will gain from the meeting.
Cayk also takes the opportunity to highlight their value propositions and what sets them apart from competitors.
8. Newsletter Subscription Thank You Page
If someone decides to sign up for your newsletter, it’s likely you’ve already impressed them with the content and quality of your website and resources.
So, why leave a bad taste with a poor newsletter subscription experience?
A well-designed thank you page here can make sure your subscribers stay engaged, not just on the site at that moment, but with any subsequent content that lands in their inbox.
Best Newsletter Subscription Thank You Page
Consumer Reports does a fantastic job on the newsletter subscription process and the thank you page. Upon signing up, users can select exactly which topics are relevant to their interests to customize their newsletter experience.
Once that’s done, the site confirms the sign-up process is complete and presents visitors with relevant content to keep them browsing on the site.
9. Event Registration Confirmation
Whether you’re encouraging visitors to sign up for a webinar or an in-person event, your thank you page helps to set the tone of the event.
You can use the thank you page to set expectations, provide important details, and keep users engaged until the event itself rolls around.
Not only does this provide a great user experience, but it also increases the chance of the registrant showing up — a particularly relevant concern if your event is free to attend.
Best Event Registration Thank You Page
MarketingProfs runs a lot of virtual events and webinars as part of their content strategy. When users sign up for an event, they’re taken to a thank you page that confirms all the event details, including the price, start time, and duration.
Registrants can also use social and email buttons to share the event with friends and colleagues to help boost sign-ups even further.
MarketingProfs also takes the opportunity to provide some FAQs about the webinar experience, how to access the session, and what happens if a registrant misses the event.
Saying Thank You
Thank you pages let you express gratitude and show appreciation towards visitors who have taken action on your website.
By acknowledging their interest, you create a positive relationship with potential customers, increasing the chances of building long-term brand loyalty.
So, start expressing your thanks so you can feel the love long term.
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026.
How do you develop your first education marketing campaign? How much money and time do you need to invest? What is the whole range of benefits?
In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips.
Table of Contents
What is education marketing?
Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment.
Let’s dive into an example. A nearby community college is seeking to increase the number of students enrolling in its vocational training courses, with a specific focus on healthcare programs. To achieve this, they create target ads, social media posts, and testimonials from past students who got rewarding careers.
Additionally, they host webinars and virtual open days to engage with prospective students and answer their questions by highlighting the high demand for healthcare professionals.
Note: Education marketing is often confused with education-based marketing. The latter is a specific marketing strategy used to educate potential customers on a particular topic by creating demand rather than directly pushing toward a sale.
Why Education Marketing Is Important
The online and offline education sectors are highly competitive. Here is why education marketing matters to stand out in today’s saturated market.
It boosts brand recognition.
Successful marketing campaigns lead to a strong and recognizable brand identity for educational institutions. They also have strong associations with specific qualities, values, and attributes.
An example may be a heartwarming welcome video, like one from Stanford.
It helps reach a broader audience.
Education marketing helps such institutions reach a broader and more diverse audience, including international students, non-traditional learners, and remote learners.
For example, non-traditional learners often require information about how the institution’s programs can fit into their busy lives and career aspirations. Effective marketing helps convey this information and demonstrates that the institution understands and supports its educational journey.
Invite world-known speakers to prompt students to enroll in the institutions. Here is the motivational speech from Steve Jobs, co-founder of Apple Computer and Pixar Animation Studios.
Back in 2005, at Stanford University‘s 114th Commencement, he delivered a speech urging graduates to pursue their dreams and see the opportunities in life’s setbacks.
It allows educators to learn about the needs of their students.
Education marketing is not only about students, their families, or institutions themselves. There are also other stakeholders, such as educators.
Katie Stoddard, a former educator turned education marketer, sees marketing as a key piece of the education ecosystem.
“In a world where decisions on instructional materials and professional learning largely happen due to past relationships, marketing is a way for educators to learn about other solutions and tools that meet the needs of their learners,” Stoddard says.
Stoddard is the founder and managing director at Ed2Market. She notes that marketing allows small companies to compete with the legacy providers in the space.
“And most importantly, it’s the start of the cycle that gets the absolute best products and services into classrooms across the globe,” she says.
It helps student families get involved.
Education marketing should cover any possible information that the students and families might need, showing them what their options are, what they can expect, and why they should pursue education at a given academic institution.
Students and their families can easily access information by reading testimonials, watching videos, or taking virtual tours. This is true at all levels of education — from elementary schools to universities to online academies.
According to the RNL’s latest report, parents preferred to get important information via email. The same report suggests that parents are open to getting emails from different universities if they contain the following information:
Cost (tuition, accommodation, etc).
Academics (programs, subject area info).
Admissions requirements, deadlines, and timeline.
Building an Education Marketing Strategy
Here are six fundamental steps to build an effective education marketing strategy.
For each step, we’ve sourced real examples of campaigns.
1. Understand your target audience.
First, define your audience. In this case, decide who is receiving your educational offer. By this, we don’t simply mean prospective students.
Think about their families, too. Parents or relatives most often have the final say in their educational choices.
Have a clear understanding of the goals and expectations of both parties and make sure your educational offering is a great fit for them.
Pro tip: Conduct surveys and anonymous reviews to collect feedback on your target audience. What do they value, what factors impact their decision-making, and what expectations do they have from institutions?
Knowing the answers will help you find common ground to offer courses and programs that meet their needs.
2. Articulate your unique selling points.
Define what sets your educational institution or program apart.
Highlight your strengths, such as academic excellence, unique programs, experienced faculty, or special facilities. Recognize the qualifications and expertise of your faculty members.
For example, mention any faculty members or notable alumni who have received awards, grants, or recognition. If you possess modern facilities, laboratories, or other resources that provide exceptional learning opportunities, feature them prominently.
In the example below, Oregon State University uses pieces of concrete information to get visitors’ attention. The copy focuses on science and research.
The statistics further reinforce a positive impression.
3. Choose social media channels to connect with the audience.
Social media channels are extremely popular among millennials and Generation Z, the members of your target audience.
Facebook, Instagram, TikTok, Snapchat, and LinkedIn are the most used social networks, each with its specific characteristics.
From the beginning, stick to 2-3 social media platforms where your audience spends most of their time. Make sure to keep consistency across all your social media channels.
Central Michigan University posted an emotional video on TikTok showing the graduation ceremony where the brother of one of the graduates surprisingly came to congratulate her sister.
The video generated more than 5.5 million views despite having just 14,000 followers.
4. Roll out an email marketing campaign.
Education-related emails have an open rate of 35.42%, indicating that old-fashioned email marketing is still effective in education.
Create a monthly or quarterly newsletter communicating your institution’s most important activities. Each email should have a clear and compelling call to action (CTA), such as “Enroll Now,” “Learn More,” or “Register Today.”
Use email automation tools to send targeted emails based on recipient actions, such as welcome sequences, nurturing campaigns, and event reminders.
Send follow-up emails, provide how-tos, tips, and tricks to engage with candidates, and nurture them through the enrollment or conversion process.
Pro tip: Use HubSpot’s FREE email tracking tool to get notifications as soon as someone opens your emails and keep an eye on their interactions.
5. Invest in digital advertisement.
Digital advertising will help you reach not only local but also international students who are interested in studying abroad or taking online courses.
Digital advertising platforms, such as Google Ads, Bing Ads, and social media ads, offer precise targeting options.
Set up advertising campaigns based on geographical, demographical, or interest-based targeting. Experiment with various ad formats, such as search, display ads, video, or social media ads.
In the image below, there are several search ad examples. All include the degree program as the title, as well as relevant CTAs prompting you to explore more.
6. Track the metrics and optimize.
Track the metrics to calculate the ROI of your marketing efforts. Understand what‘s working and what’s not so you can optimize your resources and use them wisely.
Depending on your objectives, the list of relevant metrics and KPIs may vary.
Tips for Education Marketing
How to succeed in education marketing? Here are a couple of actionable tips to implement in your education marketing campaigns.
1. Focus on informational content.
The key to educational marketing is to provide value at every stage. Identify the pain points and needs of your target audience throughout their user journey and create informational content around them.
The latest education marketing trends indicate that the most popular types of content include:
Want an example?
At HubSpot, we built a comprehensive academy that provides teachers and university instructors with the opportunity to access inbound education marketing resources and sales training materials, such as guides, templates, ebooks, and webinars.
As members of the academy, educators can use HubSpot’s software for free and become part of a community.
2. Use subject spotlights to let students try before they apply.
How do you make sure that prospective students have a good perception of their desired program? Subject Spotlights is the answer.
Created by Springpod, it provides an interactive, cinematic course taster experience, which enables institutions to attract, engage, and inform prospective students about their course offerings.
Using this tactic, you also spot courses with low interest to promote them more.
3. Leverage student reviews.
Actively solicit reviews from current and former students, parents, and alumni. Address both positive and negative reviews and identify areas for improvement.
Create engaging video testimonials featuring students, alumni, and faculty members sharing their experiences and success stories. Incorporate them into your marketing materials, such as brochures, website content, and social media posts.
4. Grab students’ attention with events.
Host days where prospective students can explore your campus, interact with faculty and current students, and get a feel for the educational environment.
You can also create a community with past students and organize events such as yearly reunions. Invite renowned guest speakers, industry leaders, or alumni to share their experiences and insights with students.
Get creative and host career fairs to introduce students to potential employers, internships, and job opportunities. This is especially beneficial for higher education institutions.
Here is a podcast from Education Marketer: Learn how to use events to grab students’ attention in detail.
Leverage Education Marketing to Maximize Your Institution’s Potential
Education marketing plays a pivotal role in the success and growth of educational institutions across all levels, from schools and colleges to universities and online academies.
To overcome shifts in student expectations, combine different education marketing strategies, gain insights, and optimize your campaigns accordingly.
A car fire ignited a viral marketing moment for the Stanley brand.
On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.
The video quickly went viral and has gone on to rack up more than 84 million views.
Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. This response has earned over 32 million views, quickly becoming the feel-good story of the season.
The comments to Reilly’s response are filled with praise for the brand, with TikTok users saying:
“This is awesome, definitely buying a Stanley now!”
“They responded, that’s freaking awesome. I’m gonna have to buy a Stanley now.”
“Do I need a Stanley, no. Am I going to buy one on principle now, yes.”
While the circumstances of this marketing moment are unusual, the Stanley brand is no stranger to TikTok virality.
Becoming a viral water bottle brand
Over the years there have been various trendy water bottle brands including S’well, Hydroflask, Yeti, and now Stanley.
The Stanley brand has been around for over 100 years and was best known for goods that could stand up to outdoor activities. However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017.
That same year, bloggers behind The Buy Guide began sharing links to the Quencher introducing the cups to a new audience that wasn’t familiar with Stanley’s outdoorsy roots. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products.
The Buy Guide founders felt there was a greater opportunity to market the tumblers to women, and worked with Stanley on a wholesale arrangement to begin selling the cups on their own site.
According to The New York Times, they quickly sold out of their initial run of 5,000 tumblers in 2019. The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers.
These tactics worked. By 2022 Stanley tumblers continued to gain momentum on social media as the viral item to have and frequently sold out. Last year, sales for Stanley tumblers increased by 275%.
What began as an unfortunate accident, resulted in well over 100 million impressions and positive PR for the already social-savvy brand.
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon.
Understanding Color Theory and Meanings
Before we dive into brand logo color combinations, it’s important to understand general color theory.
There are a few ways to create an aesthetically pleasing color palette. A common way is by choosing complementary colors.
Complementary colors are pairs of colors that sit directly across each other on the color wheel.
When you put complementary colors next to each other in a design, they create a high degree of contrast (i.e., both colors stick out), and the result is usually quite harmonious.
Of course, complementary colors aren’t the only combination of colors that can make for a pleasing palette. There are also:
Analogous colors — Colors that appear next to each other on the color wheel.
Triadic colors — Three colors that are evenly spaced around the color wheel.
Split-complementary colors — These consist of a base color plus the two colors adjacent to the base color’s complement on the color wheel.
Here’s a diagram to help you understand these combinations better:
Now, truth be told, several other types of color combinations are based on the color wheel — these are just the most basic. By understanding how different colors are oriented on the color wheel, you can make more harmonious color choices.
Another element to consider when choosing a color combination for your brand’s logo is the different meanings of each color. For instance, red usually symbolizes passion and intensity, whereas green can represent growth or wealth.
99designs provides an excellent explainer video of the most popular colors and their meanings in the video below:[Video: What your logo colors say about your business… Discover the meaning behind the 11 most common colors]
25 Logo Color Scheme Examples
If you’re looking for examples of different logo color combinations your brand can choose from, check out these examples from real-life companies. There are a few color combination categories that logos typically fall under, which include:
Monochrome logos — Logos that have a single prominent color and may be supported with neutral accent colors like white or black.
Two-color logos — Logos with two prominent colors.
Multi-color logos — Logos with more than two colors.
1. Starbucks: Green
One of the most recognized logos worldwide, Starbucks has developed an iconic color scheme that demonstrates the power of green. “Starbucks Green” is a shade of green that’s hard to associate with any other company due to how well the coffee company has positioned itself and its logo.
The brand uses a “family of greens” in its full-color palette, which the company describes as “fresh and inviting.” Starbucks’ color palette is a perfect example of a monochromatic color scheme.
Instead of thinking of the green, dark green, and light green in Starbucks’ palette as separate colors, think of them as different flavors of the same color. Or, more accurately, various flavors of the same hue.
Here’s a quick explanation of hue and other related terms:
Hue. What we usually mean when we talk about color. The hue is the overarching, discerning quality of a color (e.g., “green” or “blue”).
Shade. What you get when you add black to a particular hue (e.g., dark green is a shade of green).
Tint. What you get when you add white to a particular hue (e.g., light green is a tint of green).
Tone. What you get when you add black and white — a.k.a. gray — to a particular hue (e.g., pastel green is a tone of green).
Saturation. While “tone” is a popular painting term, in graphic design, you’ll be more likely to encounter the term “saturation” when dealing with adding gray to color. More specifically, saturation defines a range of colors, starting with gray (0% saturation) and ending with a pure, gray-less form of the color (100% saturation). Desaturated colors are softer and potentially duller than their vivid and highly saturated counterparts.
Shades of green create a fresh look and can communicate growth and prosperity and connect your brand with nature, making it a good brand color scheme for companies in the food and beverage or outdoor industries.
2. McDonald’s: Yellow
Recognized worldwide, McDonald’s has created one of the most iconic logos with its golden yellow arches.
In terms of color psychology, yellow, the prominent color in McDonald’s color palette, is associated with both energy and happiness — which is undoubtedly the feeling McDonald’s wants to invoke in its customers.
While yellow is the brand’s primary color, McDonald’s also uses accents of red in its branding. Red is the most emotionally charged color around, so it’s unsurprising that McDonald’s employs it in their logo: They want you to feel energized and excited.
3. Meta: Blue
Blue is one of the most common logo colors. In fact, one study of 500 company logos found that 37% were blue. Black was a close second at 31%. Blue is a reliable color that conveys positive feelings that many companies would likely want to express, such as trust, security, and intelligence.
Meta’s logo color scheme includes a blue gradient as the primary color for its logo symbol. It’s complemented by black with the text element of the logo.
4. Target: Red
Red is powerful, bold, and attention-grabbing, which makes it the perfect color to pair with Target’s symbol. The retailer uses red as the primary color in its logo, along with white accents throughout the rest of its branding.
5. Duolingo: Green
Language learning app Duolingo also has a primarily green logo and dubs its core color “Feather Green.” This shade of green is vibrant and playful, effectively communicating energy and growth.
6. Etsy: Orange
Orange is used to convey creativity, enthusiasm, playfulness, and energy. It is an excellent color to incorporate in your logo color scheme if your brand is in a creative industry or you have a fun product.
For example, orange perfectly represents what Etsy wants to put into the world as a global marketplace for handmade and artisan goods from creative individuals.
7. Stripe: Modern Purple
Purple can be seen as part of many logo color combinations for tech brands as it’s become a more modern version of the standard blue color that companies have leaned towards previously.
Stripe, for instance, uses a hue referred to as blurple, which is blue and purple combined. This tone of purple is a lighter spin on the traditional blue and helps position Stripe as a modern brand.
8. Urban Decay: Violet
As a logo color, purple can signify luxury and royalty. It’s a great color to choose if you want to position your brand as a luxury product like Urban Decay. The makeup brand uses a violet hue as its primary logo color.
Combined with the font style, Urban Decay’s logo looks elegant and expressive, a great way to reflect their products.
Two-Color Logo Combinations
9. FedEx: Purple and Orange
FedEx has a highly recognizable brand logo, and its contrasting logo color combination is a significant reason for that (another reason is the clever placement of the arrow). The shipping company’s brand colors are “FedEx Purple” and “FedEx Orange.”
The reason these two colors work well together is because they are complementary. Being on opposite sides of the color wheel means these two colors contrast and create a bold combination.
Regarding the psychology behind these two colors, orange evokes friendliness, vitality, and energy. Purple represents luxury and creativity. Combined, this color combination makes a powerful duo.
10. Wimbledon: Purple and Green
Purple and green are somewhat analogous on the color wheel. While they aren’t right next to each other, they aren’t complete opposites either. Their relation on the color wheel is connected through tones and saturation.
Wimbledon’s logo color scheme uses the official brand colors Wimbledon Green and Wimbledon Purple. These shades have deep tones which connect the two colors. As we mentioned above, purple signifies luxury.
When combined with the green hue, which can convey wealth, health, and sustainability, it makes sense why this color scheme is used to represent an elite tennis tournament.
11. Mailchimp: Yellow and Black
Yellow is a popular logo color choice among companies, and for good reason. The color creates happiness, energy, optimism, and youth, all positive feelings associated with a brand.
Mailchimp’s primary logo color is Cavendish Yellow. The email marketing company describes its overall branding as playful and expressive, and its brand color contributes to that concept by communicating brightness and energy — black balances out the yellow to bring in modern and professional accents.
12. Chase: Blue and Black
The color blue conveys trust, professionalism, and security, which makes it a color commonly used by financial institutions like Chase Bank. Chase uses both blue and black in its logo color scheme, and combined, these colors communicate a secure, trustworthy, powerful, and modern brand.
13. Bank of America: Red and blue
Red and blue are a classic color combination. The complementary colors are instantly recognizable and associated with tradition, professionalism, importance, and trust when used together. As a long-established financial institution, Bank of America conveys these attributes through its logo color combination. It also works well with its name and nods to the American flag.
14. UPS: Brown and Gold
Brown is an earthy and traditional color, while gold communicates success. By using this color combination, UPS is letting its customers know that it’s an established and successful brand that can be trusted to support shipping needs.
15. Baskin Robbins: Brown and Pink
Brown and pink are contrasting colors, which can make for an interesting color combination for a logo. As we mentioned above, brown can evoke an old-fashioned feeling. On the flip side, pink is playful, youthful, and modern.
Together, brown and pink can conjure images of desserts like ice cream or other sweet treats. Using these colors together as Baskin Robbins can communicate dual emotions for a balanced brand concept.
16. Dunkin: Orange and Pink
Pink and orange are analogous on the color wheel, which means they pair well as a color palette. Dunkin’s logo has evolved over the years, but orange remains its primary color, while pink is used more as a secondary one and sometimes as an accent.
As we mentioned above, pink evokes a feeling of playfulness and youth. Orange can also be used to communicate youthfulness and energy, which makes these the perfect colors to use for a lighthearted brand for a donut shop.
Multi-Color Logo Combinations
17. Google: Primary Colors
Another instantly recognizable logo, this blue, green, yellow, and red color palette, belongs to none other than Google. Even without having any previous education about color theory, there are some basic lessons we can take away from this palette on how different color models work.
For starters, you may have noticed that the red, blue, and yellow in Google’s palette are primary colors — colors you can mix to form all other colors.
While the green in Google’s color scheme is a secondary color in the CMYK system — cyan (blue-ish), magenta (reddish), yellow, and key (black) — it’s a primary color in the RGB system (red, green, blue).
Another interesting thing to note is four distinct hues and no root color binding them all together. So, why do Google’s colors still seem to mesh and look good next to each other? A key reason is that they all have similarly high saturation levels. Keep this in mind when you want to create logos with multiple colors.
18. Figma: Vibrant Color Palette
Figma, a collaborative design software, uses multiple vibrant colors in its brand logo. This logo and the color palette are often used against a black background, making the bold colors pop even more.
While these colors seemingly contrast one another — they’re shades of red, green, and purple — they all have the same tone and saturation, which makes them flow together seamlessly. This color palette works well for a company that operates in the creative design industry.
19. Quickbooks: Green, White, and Navy Blue
Quickbooks also uses green as its primary logo color. Green is commonly used to signify money and growth, so it makes sense for the financial platform to put green front and center. Quickbooks shares its full brand color scheme on its website, as shown below.
While green is the primary logo color, the rest of Quickbooks’ color palette includes complementary colors that are shades of blue, beige, and gray.
20. YouTube: Red, White, and Black
YouTube’s brand color scheme comprises red, white, and black. YouTube’s big red play button is easily recognizable thanks to the attention-grabbing color, which makes sense when you consider that red is a bold and impactful color in terms of color theory. It makes sense to use red to highlight the icon element of its logo.
21. Slack: Modern Primary Colors
Slack uses four core colors in its logo: red, yellow, blue, and green. These colors are shades of the standard primary colors used to express the brand’s personality.
Logo color combinations like this exemplify how you can take a standard set of primary colors and make them your own by adjusting the tone to match your style.
22. Oatly: Light Blue, White, and Black
Oatly’s use of blue, particularly in this lighter shade, creates a sense of calm, especially when paired with white. Blue and white are a classic color combination that can be used to signify a brand is cool, calm, and collected.
When you add black into the mix, it complements the lighter tones of blue and white, which helps create a more balanced look.
23. Wayfair: Purple, Yellow, and Green
As we mentioned above, purple in logos can have many meanings. It’s often used to convey luxury. It can also communicate creativity, expression, and uniqueness. For Wayfair’s logo color scheme, purple is complemented by yellow and green, and the purple is extended with lighter shades of the hue.
24. TikTok: Black, Red, and Turquoise
Black is a foundational logo color that’s easy to build off of with accent colors. Take TikTok’s brand color scheme, for example. The social media platform uses black as the base color and includes a pinkish shade of red and a light blue turquoise hue as accents.
25. Trivago: Blue, Orange, and Red
Trivago’s logo is a perfect example of a split-complementary color scheme. As a refresher, split-complementary color schemes consist of a base color plus the two colors adjacent to the base color’s complement on the color wheel.
In this case, blue is the base color, with orange and red being the adjacent complementary colors.
Your brand colors are just as important in your logo as they are throughout the rest of your brand assets.
With the right color scheme, you can create a recognizable logo that reflects your brand and helps people remember your company.