Yearly Archives: 2023

If you’re leaving your job, you’re not alone.

The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work.

Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the difference between an awkward goodbye and a chance for a long-term professional connection.

Ideally, you’ll provide a resignation letter two weeks before leaving the company. It lets you officially announce your termination at the company and offers essential housekeeping information, like your last day and other details about your departure.

An effective one helps you ensure a positive conversation with your boss and a smooth transition to your next journey.

But how do you write a good resignation letter? What should you include and exclude?

Writing a resignation letter can feel like a daunting task, so we’ve created a professional resignation letter template to get you started and included examples for inspiration.

Resignation Letter Format

The letter should be detailed but brief. You should want to inform your manager of your decision, but keep it professional if the reasons are less positive.

The format of a resignation letter typically goes as followed:

Date and salutation: your letter should start with the date along with a formal salutation to your manager. 
A statement of resignation: use the opening paragraph to state what role you’re leaving, and when. This is known as a statement of resignation.
Body paragraph: the body paragraph can be used to express gratitude for their your time at the company, as well as your exit plan.
Closing paragraph: although optional, you can use the closing paragraph to list your contact information. This is especially encouraged if you plan to use your former employer as a reference.

In the next section, will go into more detail about these key elements and look at a few examples.

What do I include in a professional resignation letter?

Writing a professional resignation letter starts with understanding each of its components:

1. Statement of Resignation and End Date

Begin your letter by stating your position at the company. This might seem redundant if you work at a small company and your boss knows you well, but it’s essential to include it since the letter is your official termination. Along with this information should be a simple statement of your resignation.

Also, providing an end date in the first paragraph is helpful since that’s one of your employer’s first questions.

Here’s what this first paragraph may look like in practice:

I would like to inform you that I am resigning from my position as [Position Name] for [Company Name], effective [Date].

2. Gratitude

Take the time to consider how you’ve grown or what you’ve appreciated most about your time at the company. Be as specific as possible. Perhaps the company provided professional development opportunities. Maybe you’ve enjoyed the environment the company fostered and the supportive atmosphere.

It’s also nice for your employer to receive a thank you for the time and resources they’ve used in supporting your career growth. Here’s an example of what this may look like:

I appreciate the opportunities for professional development that you have provided me over the past two years. I have enjoyed my tenure at [Company Name] and feel honored to have been part of such a supportive team.

If you’d like, you can include where you’re heading. For example, if you’re switching industries to pursue a passion or going to graduate school, it might be appropriate to include that. For example:

I accepted a position as a [New Job Title], and I’m looking forward to [pursuing my passion in [X] or continuing my work with a focus on [Y].

However, if you’re leaving the company for a competitor, it’s better to omit such information.

3. Transition Details

In the third paragraph, mention your willingness to make the transition easier. For example:

If I can be of any help during this transition, please let me know. I am available to help train my replacement and ensure that all my reports are updated before my last day of work.

This sentence might look different for you. But regardless of what you write, it’s good practice to include specific details regarding how you’ll help.

As an optional follow-up paragraph, briefly review the work you’ll be surrendering when you officially leave the company. Although it’s technically your manager’s responsibility to pick this work up and determine how it will continue, it’s helpful to list all the projects and tasks you’ve been in charge of to make the transition even easier on the company in the interim.

If you didn’t serve in a managerial capacity or collaborate with other departments, you could skip this part.

4. Personal Contact Information

This last paragraph is optional and doesn’t need to be included all the time, particularly if you have no desire or need to use your former employer as a reference. However, many candidates choose to maintain their professional networks. A closing may look like this:

Thank you again for the opportunity to work at [Company Name]. I wish you all the best and look forward to staying in touch. You can email me at [Email Address].

What Not to Include in a Resignation Letter

1. Future Career Moves

While you can mention where you’re going next, you don’t need to tell your employer about your new position or salary at length. Keep things professional. You can acknowledge how the current position helped your advancement within your industry. Your letter should be direct and reflective in tone to your employer.

2. Distasteful Language

It goes without saying, but a resignation letter isn’t the time to use profanity and obscene language. You need to remain respectful and professional until your end of tenure. Although you may feel the urge to criticize your former job, the resignation letter isn’t the time to air out the dirty laundry.

3. Emotional Attachments

If you’re leaving a supportive work environment, it’s helpful to leave out emotional sentiments in the letter. Be as professional as possible. You can illustrate those emotions through face-to-face meetings with others.

4. Criticism of Coworkers

Your resignation letter doesn’t need to include negative comments about colleagues or managers at the company. The letter is meant to conclude your tenure, not blame others for incomplete tasks.

5. Projecting Bitterness

This is not the time to project your resentment towards your current job. You need to reflect on positive moments and how you gained useful knowledge about the industry and yourself. You don’t have to leave on a sour note with your employer.

Professional Resignation Letter Samples

With the above template in mind, let’s look at a few sample resignation letters for different positions, each taking a slightly different but amicable tone to their resignations.

1. Gracious Resignation Letter Sample

You can share why you’re quitting if they aren’t work-related reasons. The reasons should be positive or neutral. Its tone is thankful that the employer took a chance on you. Most offer an extended hand to train the incoming person. The letter includes a notice of resignation at least two weeks in advance.

2. Brief Resignation Letter Sample

A brief resignation letter will include two important things: your date of resignation and a formal notice to your supervisor. A good letter can also include a “thank you” line, but it’s not necessary. Although you’re ending your tenure with your current employer, you don’t want to burn a bridge without honoring your notice deadline.

3. Immediate Resignation Letter Sample

While the best way to quit a job is to give at least two weeks’ notice and offer to help with the transition, sometimes circumstances make that impossible. If you need to leave your job immediately without notice, you need an immediate resignation letter.

Here is a sample that can help you:

Free Professional Resignation Letter Templates

Download the Templates Now

Sometimes the nature of your position merits a more specific letter of resignation when you leave. Below are a couple of templates that help these more dynamic roles make a graceful departure from the company.

1. Contractor Resignation Letter Template

If you work freelance, you might need to adjust the focus of your resignation letter to address your final assignments and exactly how you’ll be parting ways with your client. This includes your current duties, tasks you won’t complete, and how you’ll accept your final payment.

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2. Executive Resignation Letter Template

A quick email or two-paragraph notice to your superior might not suffice as an official resignation if you’re in an executive- or senior-level leadership role.

Because these roles are harder to fill, you might play a more significant role in the transition period, especially since you manage more people and decide on the direction of more projects.

The example below separates the resignation into two sections. The first is the resignation itself, and the second is how (and with whom) the resigner’s work will continue. It’s just one of the different templates we have to offer.

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Ready to Write Your Resignation Letter?

Be polite in your resignation letter no matter your role, state why you’re leaving, and be clear on who you’re informing. Gratitude and support during your departure go a long way with employers, and the last thing you want to do is leave the company on a sour note — even if you’re leaving for unpleasant reasons.

By drawing inspiration from these resignation letter samples and templates, you’ll protect your professional bridges and keep your professional network intact as you start your next adventure.

Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post.

You might just be learning about the content management role and want to know the basics. Or, maybe you know this is the job for you, but want to make sure you’re prepared to be successful.

Below, you’ll find everything you need to know about content managers, from what they do to how to become one. Let’s take a look.

Skip to:

What Is a Content Manager?
What Does a Content Manager Do?
Content Manager Skills
Becoming a Content Manager

What are content managers, and what do they do?

Content managers develop and distribute timely, relevant content for audiences. To do that, they have a deep understanding of their company’s brand voice and use it to communicate with customers.

In addition to creativity, being a content manager usually involves the management of projects and a content team. They also might collaborate across other teams for projects.

This role is not entry-level — content managers are generally expected to lead their team and foster growth, so it’s a job that’s filled by someone with a couple of years of experience in marketing, communications, and project management.

That was just an overview of content managers and the job role. Next, we’re going to talk about some specific duties of a content manager.

The role of a content manager can depend on company structure and size. For instance, a startup’s content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams.

You might find a content manager taking the ownership over an editorial calendar, developing content topic strategy, compiling data reports, managing social media accounts, or writing long-form editorial pieces.

Alicia Collins, Global Brand Marketing Manager at HubSpot, says, “Content managers wear many hats. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.”

Even so, there are common responsibilities that define a content manager. Let’s take a close look.

Content Manager Responsibilities

The responsibilities of a content manager include:

Audit the existing content on the company’s website for brand voice, relevance, and optimization
Research competitors to find content gaps and keyword gaps that your company hasn’t yet covered
Create a new content strategy that can help your company reach its traffic goals
Promote a consistent brand identity through the company’s social media profiles
Create a long-term and short-term content publishing calendar and social media calendar
Write the new content or manage a team of freelancers and writers to create the new content
Monitor the performance of the content through online tools such as Google Analytics, Ahrefs, and Google Search Console

What sorts of skills do you need to carry out these responsibilities? We’ll dive into more detail up next.

So, you know what a content manager does. What about some of the skills you’ll need to exceed as one?

Content managers are brand advocates and know that the way stories are delivered reflect their company’s brand and audience preferences. We’ve lightly touched on a few of the skills you need to be a content manager, including creativity, writing, data interpretation, and organization.

But it’s also imperative to have working knowledge of a few other things.

1. SEO Copywriting and Blogging

Content managers need to have a general understanding of SEO. That way, you can effectively reach audiences through organic search. In addition, you’ll also have to know how to be a storyteller using the voice of a brand, and how to connect with customers using that brand voice.

Take it from Senior Podcast Producer Matt Brown, who says, “Empathizing with your audience and telling a story worth listening to is always the greatest skill a content manager should have.”

In order to deliver those stories, you’ll need to be familiar with copywriting and editing. Writing skills would be applied to writing marketing communications and blog posts. You’d also use them when editing the work of others.

If you’re worried about the grammar and comprehension front when it comes to writing, check out Hemingway Editor or Grammarly. Hemingway Editor is a free website that checks your writing for technical errors and readability, while Grammarly is software that analyzes your work, spell-checks it, and offers suggestions on how to improve sentence structure.

2. Data Analysis

As a content manager, you’ll spend some time analyzing datasets. Data from past campaigns, SEO research, and audience behavior are all helpful numbers to look at in order to execute job functions, because they inform leadership decisions and collaborative projects.

You’ll want to get familiar with tracking the following metrics:

Pageviews and traffic
Impressions and CTR
Average position on Google SERPs
Conversion rate

If you don’t analyze the results from your content performance, you won’t know if your messages are accurately connecting with your customers.

3. Basic Coding

By no means do you need to be a code whiz to become a content manager, but knowing some HTML and CSS can help you jump in when you don’t have a web developer on hand. As a content manager, you’ll be tinkering around with your website’s content management system. That may sometimes necessitate inserting a line or two of HTML and CSS code.

4. Content Management System Proficiency

On that note, you should know your way around popular content management systems such as CMS Hub and WordPress. You’ll be directly editing the content on your company’s website, so you’ll want to know how to use a CMS.

CMS Hub offers a 14-day trial that can help you get acquainted with a top-of-the-line content management system in an intuitive drag-and-drop environment. Once you learn CMS Hub, you can try your hand at a more complicated system such as WordPress.

5. Marketing Tools

You’ll also want to know your way around a few other tools. Generally, knowledge of one or two marketing tools for every facet of content production and management will cover your bases. This includes programs to enhance content as well, such as automatic grammar check software or graphic design tools.

Mastering Google Analytics and Search Console is a must for properly tracking your marketing analytics. On the creative side, tools like Canva, will help you quickly create a variety of visuals from social media posts to infographics.

It’s also a good idea to know about how social media is used as a business tool, and when that applies to marketing campaigns for your company. To help with social media management, knowing how to use a tool like HubSpot would be beneficial.

6. Strategic Planning

As a content manager, you’ll spend ample time strategizing how to deliver targeted messages to your audience. That means you won’t throw out messaging willy-nilly, but very carefully and strategically craft the messaging’s wording and timing.

Justin Champion, Principal Product Manager at HubSpot, says, “An effective content manager needs to have a vision of what story they’re trying to tell. This will help them create a cross-platform content strategy that will give the best experience possible to their audience.”

7. Time Management and Organization

As a content manager, you’ll be handling various content calendars and juggling a wide variety of responsibilities. That makes organization and time management skills a top quality of the best content managers out there.

Luckily, you don’t have to be innately organized or a strict time-keeper. You can use project management apps to keep everything going along smoothly. Remember, as a content manager, you’ll likely be the leader of a team and the go-to person for status reports. As such, you’ll want to be as organized as possible. That way, you’ll have access to the information you need when you need it.

8. Leadership

A good content manager has some leadership skills under their belt — but this doesn’t necessarily mean that you need to be an extrovert speaking at the front of the room. You can be a leader by keeping the content management projects progressing smoothly, sending reports before higher-ups ask for them, and launching new campaigns to keep your company top-of-mind for leads and customers.

In some cases, you may need to manage a team of content coordinators or writers. That’s where more traditional leadership skills come in, such as being a great people manager and adopting a leadership style that helps your team grow. Pay close attention to the wording in any job listing for a content manager. You could be the only person in your team or the leader of your team.

So, you know what it takes to be a content manager. But how do you get there? Time to find out.

How to Become a Content Manager

As with most of life’s experiences, your career path may not be a linear progression. While everyone’s path to content management varies, there are a few steps you can take to prepare yourself for the role and set yourself up for success.

1. Take a content marketing certification course.

No matter your background or years of experience, if you’re shifting from another career into content management, you’ll want to re-learn the ropes of content marketing to ensure you’re up-to-date.If you’re coming from a completely unrelated field, consider taking courses on digital marketing for an introduction to the basics.

Take a course to help you strengthen your content marketing skills. I recommend starting with our certification course. Upon completion, you’ll get a certificate that verifies your comprehension of content marketing (plus, you can add it to your LinkedIn profile).

2. Consider higher education.

While a degree will not always be necessary to land a content management role, it can certainly be a useful foundation. A degree in marketing, communications, journalism, or a related field is common among content managers. Why? They provide the basics of media best practices and ensure practitioners have a good grasp of storytelling and written communication.

3. Get familiar with SEO.

At countless firms, content marketing is synonymous with search engine optimization or SEO, so you’ll want to have a firm grasp of the concept as you seek a content manager role. If you don’t know the rules of SEO, you might write content that’s not appropriately targeted or that doesn’t serve a purpose other than filling up your company’s blog.

You’ll need to know how to carry out keyword research and use the appropriate software to find “green space” for your company’s website. Green space refers to keywords with low competition and high potential for serving your audience’s needs.

4. Create a personal website.

There’s no better way to start content management than by building a personal website with content that you uploaded and wrote yourself. This website could be for your own personal brand, for a company idea you’ve had for a while, or simply for fun. Whatever it is that you create, you want to get familiar with creating a website from start to finish, so that when it’s time to manage your future employer’s site, you can do it easily.

You’ll learn a few things through this process, including how to upload content and media, how to manage that content once it’s been uploaded, and how to effectively structure your site. It’ll also teach you how to get around a content management system.

Use your learnings from this process to give thoughtful answers to your interviewers when you’re applying for content management roles.

5. Consider freelancing to gain experience.

In addition to creating a website to boost your personal brand, freelancing is an excellent way to gain experience and build your portfolio. Potential employers want to see proof that you can deliver on their campaigns. So taking on projects as a freelancer and displaying successful ones on your personal website will help you gain practice and credibility.

Sites like Media Bistro and Fiverr can help you find contract or freelance work to help fill your resume. The more work you can pick up, the better as each project will help you hone your marketing skills and gain confidence.

6. Apply for an entry-level marketing role.

It’s time to search for a role. Unfortunately, content management is a mid-level role, meaning that most content managers have been in the marketing industry for a few years. If you’re just now getting started with marketing, you’ll want to start with an entry-level role first, then move up into content management.

Your best bet is to apply for a marketing coordinator role. Marketing coordinators typically oversee the day-to-day responsibilities of running marketing campaigns. This entry-level role will help you learn how to run a successful campaign, in addition to getting familiar with all of the stakeholders that need to be involved.

Another entry-level option would be a social media coordinator role. Social media coordinators are responsible for curating content for a brand’s social media platforms. This role will still be within the marketing department and give you the opportunity and liaise with other marketing experts on the team.

Not all marketing roles are created equal. Look for the following words in the job posting to ensure you’re starting on the right foot:

SEO
Blogging
Writing

If the job posting seems too general or if it seems to concern more traditional marketing methods, such as live event marketing or advertising, you’ll want to avoid it. Content managers work almost exclusively on the digital side of marketing.

7. Take on content management tasks within your role.

In your entry-level role, you’ll want to take on the duties of a content manager without yet being a content manager by name. For instance, if your team is missing a content calendar, could you volunteer to create one (without stepping on anyone’s toes)? What about volunteering to upload the week’s new content onto the CMS?

It’s important to continue expanding your technical and practical content management skill set as you gear up to apply to an actual content manager role.

8. Apply for a content manager role.

Once you have enough experience under your belt, it’s time to move into content management — either by becoming the manager of a content team or taking on more strategic roles within a marketing team.

Remember to use every piece of experience you’ve gathered thus far to show how well you can communicate with an audience and how well you’ve distributed content in the past. Lead with the results of your actions and measure them in numbers. Content reach, organic traffic, and other engagement metrics are just a few data points you can use to show how effective you can be as a content manager.

Start Sharpening Your Content Management Skills Today

If you’re looking to become a content manager, it’s critical to deepen your knowledge of content marketing and SEO. Refining your skill set ensures that you’re staying up-to-date as the industry changes. This is a must for content managers. If you don’t know how the industry is changing, you won’t be able to effectively connect to your audience — and connecting to your audience is what will make you an excellent content manager.

Editor’s note: This post was originally published in April 2020 and has been updated for comprehensiveness.

Post Content

Sometimes, it’s not just what you post on TikTok but when you post.

If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach.

The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Let’s take a closer look at the results.

Table of Contents

Best Days to Post on TikTok

Best Times to Post on TikTok

How to Find the Best Time to Post on TikTok For Your Business

Can you post too much on TikTok?

Best Days to Post on TikTok

The best days to post on TikTok are Saturday, Friday, and Sunday, in that order. The worst days are Monday and Tuesday.

Best Times to Post on TikTok

A quarter of marketers found the best time to post on TikTok is between 6-9 PM, followed by 3-6 PM and 12-3 PM.

Since TikTok is popular with the Gen Z crowd  — and they’re in school during the day — the morning and early afternoon “dead zone” makes sense.

So, if your audience skews younger, stay clear of these slow hours, and try posting later in the day.

How to Find the Best Time to Post on TikTok for Your Business

Our research pinpointed the best times and days to post on TikTok. However, this may be different for your audience depending on their location and activity. 

To get a better picture of when your audience is most active, try the following strategies: 

1. Check your audience analytics.

You can access a wealth of data about your audience and their behavior — including when they’re most active — under the Analytics tab.

To get there, you’ll need to log into your TikTok for Business account. Then, follow these steps:

1. Select the hamburger menu on the top right-hand corner of your profile page.

2. In the Settings and privacy menu, select Creator tools, then Analytics (as shown in the image below). If you haven’t yet enabled analytics, you’ll be prompted to turn it on.

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3. Then, you’ll see a dashboard with an overview of different metrics. To get more insights into your audience, select the Followers tab. From here, you should see your audience metrics, as shown in the image below.

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You’ll be able to see where your audiences are located and when they’re most active. Take note of this information, compare it to the data we found, and select a time frame that aligns with your audience’s presence.

2. Check your top performing TikToks.

One of the easiest ways to find an optimal posting time is by checking what has worked in the past.

Take a look at your TikToks that have performed above average. Were they posted later in the week? At the beginning? Did they gain traction during the morning, afternoon, or evening?

Use these insights to inform your posting schedule going forward. 

3. Don’t be afraid to experiment.

It’s important to note that testing different posting schedules is always worthwhile to figure out what works best.

For example, our data shows that 6-9 PM is the best posting window — and lets suppose your in-app analytics show your audience is most active on Fridays. You can run your own experiment where you post at different times on Fridays to see what generates the most engagement.

Can you post too much on TikTok?

Most marketers post on TikTok 4-6 times per week. However, as with many social media sites, it is possible to post too much and oversaturate your audiences.

It’s best to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audiences want to see and when they’re most likely to see it.

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?

In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.

5 Things to Look for When Hiring Creators

Here are five things businesses and brands look for when hiring content creators.

1. A Results-Driven Approach

“As a results-driven person, the first thing I care about is producing results, especially when working with creators,” said Brandon Huang, Partnerships Lead for the Creators Program. “I take a close look at all the quantitative metrics that I can regarding a creator: their reach, their engagement, how consistent they are with posting, and how consistent the results are on the content they create.”

Creators should regularly track their metrics to have concrete numbers to show potential brands and quantify their success. Some metrics creators should follow are:

Traffic

Conversions

Impressions

Click-through-rate (CTR)

Engagement

Business owners should also be mindful of these metrics when scoping out creators to work with to get an accurate impression of whether the creator can help the brand achieve its goals.

“For example, with YouTube, you want to see consistency in views per video because it makes it easier to model out from a business perspective, and I, as a partner, have a better understanding of the results I’ll get from working with this creator over a longer span of time,” Huang said.

2. Great Work Ethic

“Work ethic is also important to me,” Huang told me. “Can I see the effort they are putting into creating content and marketing their content to reach new audiences?”

Huang said a creator’s work ethic could also be assessed by how they bring on the right resources or personnel to support their operations.

As he puts it, “The best creators understand how to delegate and create infrastructure around them, so they don’t have to do the marketing part if they don’t want to and truly focus solely on creating content.”

To ensure you’re hiring a strong content creator, you’ll want to ask creators about their processes. How do they juggle all the responsibilities of being a content creator? It’s critical that the content creators’ you speak with have a thoughtful response to that question.

3. Alignment

HubSpot’s Head of Creators Partnerships, Alanah Joseph, says audience alignment is essential when collaborating with any creator.

“When we reach out to a creator, we have a pretty good idea of the content they cover,” she said. “However, we’ll request additional data on their audience to better gauge how well our advertisement will resonate within the creator’s content.”

Joseph said creators could prove a collaboration will be effective by surveying their own audience or knowing their audience exceptionally well. Tip for creators: You can know your audience better by creating detailed buyer personas. You can also monitor audience feedback, comments, and engagement.

However, audience alignment isn’t the only factor to consider when hiring a creator..

“Culture and personality fit are also important factors to consider,” Huang said. “Since we are focused on building relationships, it’s not just about results … but also how easy it is to work with a creator.”

It’s essential to ensure the personalities, values, and ethics of both the brand and the creator align for a smooth collaboration because the goal is for that initial collaboration to become a beneficial long-term partnership for both parties.

“As a team player, I need to make sure that I’m bringing on creators that my colleagues will enjoy working with for 1-2+ years,” Huang said. “Even simple things like being responsive through communication, taking feedback well, and really reciprocating that they care about my goals just as much as their own goals — which I’m trying to help with — goes a long way. This is truly meant to be a partnership and not a singular transaction.”

Businesses should partner with content creators who approach the opportunity with a positive, cooperative, team-oriented attitude, and content creators should embody that attitude when working with brands.

“Good partners are good people,” Joseph said. “We genuinely enjoy working with and supporting creators. When a creator is friendly, willing to collaborate, and professional, we will find more opportunities to work with the creator or offer a long-term partnership.”

4. Unique Style

Content creators should bring their personal touch to any project because brands want a campaign to stand out and capture the audience’s attention.

“Editorial style and editing style are both important,” Huang said. “Do they align with HubSpot? There’s more flexibility here, but certainly, unique editing captures my attention, and incorporating humor is a really fun way to make educational/business content more exciting.”

5. Authenticity

Finally, authenticity is a critical component you’ll want to consider when hiring a creator.

As Joseph told me, “Authenticity is key. Authenticity builds trust, so when a creator brings their full selves to their content, their audience trusts them. This is important for a brand looking to run advertisements within the creator’s content. If the audience trusts the creator, they will be more likely to trust the creator’s recommendations.”

Whether you’re a brand looking for a creator or you’re a creator looking to partner with a business, hopefully these tips will help set you up for a successful business partnership in 2023 and beyond.