The Ultimate Guide to Working From Home (+ Remote Work Tips)

Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.

Remote work poses different risks and benefits. Plus, the popularity of this working style has only grown.

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Since then, I’ve been remotely working abroad, and I’ve even published a book on the topic.

For me and many others, remote work isn’t a trend; this lifestyle is a long-term choice that allows us to get exactly what we want out of our careers. You may need some help greasing the wheels, but I’m determined to help you feel the same from your remote work lifestyle.

Not everyone transitions into remote work smoothly, and that’s okay. Let’s explore the remote work trends, tips, and techniques that can help you get the most out of your remote work.

Table of Contents

What Remote Work Looks Like Today [Data]
What is remote work?
Types Of Remote Work
How to Work From Home
16 Working From Home Tips

What Remote Work Looks Like Today [Data]

Working remotely can take many different forms, but what does it look like for the “normal” remote worker?

From where remote workers work to how they’re getting dressed and how they interact with their team members, let’s see what the statistics say about remote workers today.

Of full-time employees surveyed in 2023, 12.7% are 100% remote (WFH Research).
Of full-time employees surveyed in 2023, 28% are in a hybrid remote work arrangement (WFH Research).
The number of reported days per week that employers allow their employees to work remotely peaked in 2022 and has declined in 2023 (WFH Research).
By 2024, the hybrid work model is expected to rise to 81% (AT&T).
Of remote workers surveyed, 98% would recommend remote work to others (Buffer).
Remote workers love the flexibility more than anything, with 22% of surveyed workers saying the flexibility in how they spend their time being the greatest benefit (Buffer).

And what does the data say about marketers who work remotely? These statistics are from HubSpot’s Marketing Work Culture Survey:

Of marketers surveyed, 31% work remotely.
Of marketers surveyed, 37% are hybrid employees, sometimes working remotely and sometimes working in the office.
Of marketers surveyed, 41% said that their company hosted virtual team-bonding activities in the past year, such as parties, celebrations, or games.
When asked about getting dressed for work, 13% of surveyed marketers said they wear an appropriate top for Zoom calls and remain in sweatpants since they’re off-screen in video calls.
Since the pandemic, 27% of surveyed marketers said that they feel more overworked, primarily due to heightened work responsibilities.
When asked about what led to conditions of overworking, 9% of surveyed marketers said that hybrid or remote work contributed because it made some team tasks more difficult.

Remote working encompasses people who work from home and also digital nomads who work from Airbnbs or hotels around the world.

Some workers choose remote work to help meet their physical needs, mental health needs, or family demands. Other remote workers make this choice to increase freedom and flexibility.

Types of Remote Work

Today, remote workers all over the world will open their laptops in radically different work environments.

Some will do so from a home office, a hotel room, and an airplane 30,000 feet above the middle of nowhere. The remote environment can take almost any form.

When we look closely at the different types of remote work, two primary categories arise: working from home and working from anywhere.

Work From Home

Remote work is most commonly done from home. Remote workers who tune into work from home may do so from their beds, kitchen tables, or tailored home offices. The process can be as minimalistic or customized as you can imagine.

This type of work melds your personal space together with your workspace, making a healthy work-life balance difficult to achieve. Remote workers have to set ground rules to avoid both overworking and underworking.

There are many benefits to working from home, but it also has unique challenges. People who work from home have to remain productive yet still make time for regular breaks and time away from the computer screen.

The average worker invests a lot of time and thought into developing their most productive work zone and refining their work style. We’ll discuss common tips and best practices for working from home in a moment.

Work From Anywhere

Remote workers who work from anywhere have to manage their work-life balance the same as everyone else, but they do so while working from oftentimes exotic locations.

Work from anywhere workers may tune into work from their kitchen table, cafes, coworking spaces, local libraries, or Airbnbs across the world.

Remote workers who combine work with travel are called digital nomads, and they can be found working today all over the world.

Image Source

I became a digital nomad in 2017, and at first, I was drawn into the lifestyle for the opportunity to travel.

I’ve had the privilege of traveling to dozens of countries and am currently traveling full-time with my husband, but something bigger than just travel motivates me to maintain a remote work life: the increased freedom in every area of my life.

“The conversation is much richer, much deeper, and more nuanced than just traveling,” said Mitko Karshovski, founder of the remote work newsletter Remote Insider. “Flexibility is the true underlying theme.”

How to Work From Home

1. Talk to your employer.

Interested in working remotely but aren’t there yet? If you like your current job and don’t want to change it, the obvious step is to find a way to pivot the position.

One of the tips for doing this is folding the possibility of going remote into your next promotion cycle. Talk to your boss often about your intention to pivot.

And, if you’re not sure your employer will agree to working completely remotely, talk about the option of working remotely one or two days a week. When you use the work-from-home tips below, and your boss sees how productive you are, they could allow you more days to work from home.

2. Join a remote-friendly company.

If your work can be done remotely, but your current boss or organization doesn’t allow you to work from home, you might need to get a new job.

When looking for a work-from-home job, you can use the same methods you used in finding your regular office job. This includes channels like job sites, local job ads, and social media platforms.

Job sites that list work-from-home ads include:

Flexjobs
Telecommute Job List
FreelanceJobOpening.com
Weworkremotely

Some remote-friendly firms include:

HubSpot
Randstad
Twilio
NTT Group
Aquent

Check out these firms to see whether you meet the requirements to start working remotely for them.

3. Start a career as a freelancer.

If your current job isn’t remote work-friendly, you can go remote by starting your own business as a freelancer or a consultant. Depending on the nature of your current job, you may start your own freelance business while still being employed.

The benefit of starting your freelance business while still employed is that it reduces the financial strain experienced by any new business.

4. Start a home business.

Starting a home business is one way to enjoy remote work.

Unlike other fields, certifications and education are not usually prerequisites. Instead, researching, having a smart business plan, and choosing the right business is more essential to the success of your business.

5. Communicate expectations with anyone who will be home with you.

If you’re already working from home or you manage to get a remote position through one of the ways listed above, you might have “company” at home.

Make sure any roommates, family members, and dogs (well, maybe not dogs) respect your space during work hours.

Just because you’re working from home doesn’t mean you’re home. If you share space with another work-from-home adult, you may have to lay ground rules about meeting times, shared desks and chairs, and quiet times.

Sam Mallikarjunan, CEO of AI company OneScreen, tells how he manages to get work done even when people are around.

“If anyone else is going to be at home when you’re working, they just have to be clear that when you’re in your ‘office’ (in my case, my signal to the family is having headphones on), you’re working — even if it looks like and feels like you’re hanging out at home,” Mallikarjunan says.

He adds, “It’s easy to get distracted by the many things that have to be done around the house during the day.”

If working alongside other family members or housemates can’t be avoided, consider investing in home office equipment like noise-canceling headphones or room dividers to minimize distractions.

A dedicated office space can be pivotal in having fewer distractions.

6. Take clear breaks.

It can be so easy to get lost in your work as a telecommuter that you avoid breaks altogether. Don’t let the guilt of working in the building you sleep in prevent you from taking five minutes to relax.

However, rather than just opening YouTube and watching some comfort clips, use your breaks to get away from your desk.

Go for a walk, enjoy fresh air, or spend time with others who might also be in the house. Take breaks near natural light if at all possible for added mental stimulation.

Take Reforge’s Ginny Mineo’s advice. “Breaks, like making and eating lunch, can recharge you to do better work. Don’t assume you need to be working 100% of the time while you’re home to be more productive.”

7. Interact with other humans.

When you start working from home, you’ll likely miss the casual social interactions with colleagues you’re used to throughout the day.

When working from home, you don’t have the small talk and other activities that make each day at the office unique.

So what can you do? Communicate.

Fight boredom and loneliness by frequent communication with other employees. Reach out to them through video chat via apps like Zoom and Slack, a hosted phone system, or however else your company communicates.

Remember: You’re working from home, not the moon. Interacting with other people during the day is allowed, even if they’re not your colleagues. It’s a good idea to see another face during the day when most of your workday is solitary. So, use your breaks to interact with others.

“Go outside and find a human to interact with — ordering your coffee, running an errand, whatever. It keeps you sane,” says HubSpot’s Corey Wainwright.

8. Prepare meals the night before.

When you’re in your own home, it can be tempting to spend time preparing a nice breakfast and lunch for yourself, chopping and cooking included. Don’t use precious minutes making your food the day of work — cook it the night before.

Preparing food ahead of time ensures you can use your meal times to eat and that you aren’t performing non-work tasks that spend energy better used at your desk.

Digital Marketing Strategist Lindsay Kolowich, adds:

“Cooking at home is time you wouldn’t have spent meal prepping if you’d been in the office that day, and I find the minutes can add up in the end. To mitigate that, I try to cook and prep my meals the night before, just like I would for a day at the office.”

When it comes time to eat, have a genuine away-from-your-laptop lunch break.

9. Pick a definitive finishing time.

You might be under the impression that working from home establishes more work–life balance, but be careful with that assumption.

Working from home can also feel like being at a casino — you can get so caught up in your activity in a relaxing environment, that you lose complete track of time.

“If you work from home full-time (or regularly), it’s really easy to let your work life bleed into your personal life,” says Tyler Littwin, a graphic designer. “Maintaining a boundary is important for both halves of the equation.”

In lieu of coworkers whose packing up and leaving the office reminds you to do the same, set an alarm at the end of the day to indicate your normal workday is coming to an end.

You don’t have to stop at exactly that time, but knowing the work day is technically over can help you start the process of saving your work and calling it quits for the evening.

10. Eat and sleep.

What is the biggest perk to working from home? One of the biggest benefits for some people (me), is complete access to the kitchen.

As soon as I take a break, I automatically drift towards the kitchen for some snacks.

An unhealthy diet can affect productivity and drain energy. When I switched to a healthier diet, it made me function better and get the most from my routine.

So eat well when working from home.

It’s also vital that you keep to a proper sleep schedule. Save binge-watching your favorite shows for the weekend. With the right food to keep energy levels high and sound sleep to refresh your body and mind, you can successfully work from home.

You can find more work-from-home tips in the books listed in this best remote-work books article.

Working From Home Tips

1. Get started early.

When working in an office, your morning commute can help you wake up and feel ready to work by the time you get to your desk. At home, however, the transition from your pillow to your computer can be much more jarring.

Believe it or not, one way to work from home productively is to dive into your to-do list as soon as you wake up.

Simply getting a project started first thing in the morning can be the key to making progress on it gradually throughout the day. Otherwise, you’ll prolong breakfast and let the morning sluggishness wear away your motivation.

Kolowich says, “When I work from home, I wake up, put on a pot of coffee, and start working immediately — much earlier than normal working hours. I only start making breakfast once I’ve hit a wall or need a break. I’m a morning person and find I can get a ton done in the early morning hours, so this works really well for me.”

2. Make after-work plans.

Do you have trouble closing your laptop and moving on to the next part of the day? Make it easy for yourself by making plans immediately after work.

“You can instantly boost your remote work productivity by scheduling something fun or important in the afternoon,” shared remote worker of seven years Mitch Glass, founder of Project Untethered.

“Adding a firm deadline cranks up the pressure and forces you to knock out the most important tasks as fast as possible. If left unchecked, remote work has a way of creeping into the evening hours, so having this hard cutoff point helps protect work-life balance as well,” Glass says.

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3. Use the Pomodoro technique.

One of the top tips for working remotely is to take breaks, but that poses a challenge for most remote workers. Let the Pomodoro Method make it achievable.

“My top work-from-home tip is to use the Pomodoro Method to stay productive and focused throughout the day,” shared Kat Smith, founder of A Way Abroad. Kat has been a remote worker for six years, having spent four years as a freelancer and two years as a full-time remote employee.

In the traditional Pomodoro Method, you set a 25-minute timer, pick a specific task you can finish in that time, get rid of any distractions, start the clock, and complete your task.

“This creates some urgency, so you don’t let a single task stretch longer than it should. When the timer beeps, take a 5-minute break. You can repeat this throughout the day,” Smith says.

This technique is so popular that you can easily add a Pomodoro Google Chrome Extension to your browser.

4. Pretend like you are going into the office.

The mental association you make between work and an office can make you more productive, and there’s no reason that feeling should be lost when working remotely.

I know that you love working in your sweatpants (I do, too), but the mere act of changing clothes to something more serious will give you a signal to get work done throughout the day.

When you dress up, you give your brain a reason for dressing up, and it can keep you pumped throughout your work hours.

So when working from home, do all the things you’d do to prepare for an office role: Set your alarm, make (or get) coffee, and wear nice clothes.

Internet browsers like Google Chrome even allow you to set up multiple accounts with different toolbars on the top — for example, a toolbar for home and a separate toolbar for work.

Take to heart the words of HubSpot Graphic Designer Anna Faber-Hammond, who says, “Get fully ready for the day and pretend you’re actually going to work. Otherwise, you might find yourself back in bed.”

5. Structure your day like you would in the office.

When working from home, you’re your own personal manager and can choose your working hours.

However, without things like an in-person meeting schedule to break up your day, you can easily lose focus or burn out.

To stay on schedule, segment what you’ll do and when for the day. If you have an online calendar, create personal events and reminders that tell you when to shift gears and start on new tasks. Google Calendar makes this easy.

Structuring your day as you would in the office also saves you from work creep. With this structure in place, working from home will not cause your work to invade your personal life.

“Are mornings for writing while you’re in the office? Use the same remote work schedule at home. This structure will help keep you focused and productive,” says Ginny Mineo.

6. Choose a dedicated workspace.

Just because you’re not working at an office doesn’t mean you can’t, well, have an office.

Rather than cooping yourself up in your room or on the couch in the living room — spaces associated with leisure time — dedicate a specific room or surface in your home to working remotely.

No matter the space or location, have an area of the home to work and stay committed to it throughout the day. And, after choosing your dedicated workspace, make the most of it by making it quiet.

Mallikarjunan says, “Have a place you go specifically to work. It could be a certain table, chair, local coffee shop — some place that’s consistently your ‘workspace.’ It helps you get into the right frame of mind.”

7. Don’t stay at home.

Is your home office just not getting it done for you? Take your work-from-home life a step further and get out of the house.

Coffee shops, libraries, public lounges, coworking spaces, and similar Wi-Fi-enabled spaces can help you simulate the energy of an office so you can stay productive even when you don’t sit in an official workplace.

Content Marketer Corey Wainwright, comments, “I get out of my home to work and go to an establishment with actual tables, chairs, and people. It helps simulate the work environment and removes the distractions I typically have at home, like the urge to finally clean my room, do laundry, or watch TV.”

8. Make it harder to use social media.

Social media is designed to make it easy for us to open and browse quickly. As remote workers, though, this convenience can be detrimental to our remote work productivity.

To counteract your social networks’ ease of use during work hours, remove them from your browser shortcuts and log out of every account on your phone or computer.

You might even consider working primarily in a private (or, if you’re using Chrome, an “Incognito”) browser window.

This ensures you stay signed out of all your accounts, and each web search doesn’t autocomplete the word you’re typing. It’s a guarantee that you won’t be tempted into taking too many social breaks during the day.

Also, many have found it helpful to shut off social media notifications during the hours they work from home.

Alec Biedrzycki, product marketer at AirTable, says, “I remove all social networks from my toolbar bookmarks… you can get sucked in without knowing it, so eliminating the gateway to those networks keeps me on track.”

9. Commit to doing more.

Projects always take longer than you initially think they will. For that reason, you’ll frequently get done less than you set out to do.

So, just as you’re encouraged to overestimate how many work hours you’ll spend doing one thing, you should also overestimate how many things you’ll do during the day.

Even if you come up short of your goal, you’ll still come out of that day with a solid list of tasks filed under ‘complete.’

“On days I’m working from home, I tend to slightly overcommit on what I’ll deliver that day. So even if I get the urge to go do something else, I know I’ve already committed a certain amount of work to my team,” says Corey Wainwright.

10. Work when you’re at your most productive.

Nobody sprints through their work from morning to evening — your motivation will naturally ebb and flow throughout the day.

However, when you’re working from home, it’s all the more important to know when those ebbs and flows will take place and plan your schedule around it.

To capitalize on your most productive periods, save your more challenging tasks for when you know you’ll be in the right headspace for them. Use slower points of the day to knock out the easier logistical tasks on your plate.

Verily Magazine calls these tasks “small acts of success,” and they can help build your momentum for the heavier projects that are waiting for you later on.

Product Designer Brittany Leaning, says about her routine, “For me, the most productive times of the day are usually early in the morning or late at night. I recognize this and try to plan my day accordingly. Also, music that pumps me up doesn’t hurt.”

The responsibility is on you to know when you are most productive and build your work schedule around the periods of maximum productivity.

11. Save calls for the afternoon.

Sometimes, I’m so tired in the morning that I don’t even want to hear my voice — let alone talk to others with it.

You shouldn’t have to give yourself too much time to become productive in the morning, but you can give yourself some extra time before working directly with others.

If you’re struggling to develop a reasonable work schedule for yourself as a telecommuter, start with the solitary tasks in the morning.

Save your phone calls, meetings, Google Hangouts, meetings, video calls, and other collaborative work for when you’ve officially “woken up.”

Senior Marketing Director James Gilbert advises that you “Take advantage of morning hours to crank through meaty projects without distractions, and save any calls or virtual meetings for the afternoon.”

12. Focus on one distraction.

There’s an expression out there that says, “If you want something done, ask a busy person.”

The bizarre but true rule of productivity is that the busier you are, the more you’ll do.

It’s like Newton’s law of inertia: If you’re in motion, you’ll stay in motion. If you’re at rest, you’ll stay at rest. And busy people are in fast enough motion that they have the momentum to complete anything that comes across their desks.

Unfortunately, it’s hard to find things to help you reach that level of busyness when you’re at home — your motivation can just swing so easily. HubSpot’s principal marketing manager, Pam Vaughan, suggests focusing on something that maintains your rhythm (in her case, it’s her daughter).

She says, “When I work from home, my 20-month-old daughter is home with me, too. It seems counterintuitive, but because I have to manage taking care of her and keeping her happy and entertained while still getting my work done, the pressure helps to keep me focused.”

Vaughan says when her daughter napping or entertaining herself, she goes into super-productive work mode.

“The ‘distraction’ of my daughter (I mean that in the most loving way possible) means I can’t possibly succumb to some of the other common distractions of home,” she says.

13. Plan out what you’ll be working on ahead of time.

Spending time figuring out what you’ll do today can take away from actually doing those things. And, you’ll have planned your task list so recently that you can be tempted to change your schedule on the fly.

It’s important to let your agenda change if you need it to, but it’s equally important to commit to a schedule that outlines every assignment before you begin.

Try solidifying your schedule the day before, making it feel more official when you wake up the next day to get started on it.

“Plan out your week in advance to optimize for the environments you’ll be in,” says Niti Shah.

14. Use technology to stay connected.

Working from home might make you feel cut off from the larger operations happening in your company.

Instant messaging and videoconferencing tools like Slack and Zoom can make it easy to check in with other remote employees and remind you how your work contributes to the big picture.

It’s also vital to invest in the right technology. For instance, a slow router can take the steam right off your enthusiasm to work, so it’s better to invest in a high-performance router.

CMO and former HubSpot employee, Meghan Keaney Anderson, remarks:

“At HubSpot, we use Slack to keep conversations going remotely, Trello to keep us organized around priorities, and Google Hangouts plus Webex to make remote meetings more productive. Getting the right stack of support tools to fit your work style makes a big difference.”

15. Match your music to the task at hand.

During the week, music is the soundtrack to your career (cheesy, but admit it, it’s true).

And, at work, the best playlists are diverse playlists — you can listen to music that matches the energy of the project you’re working on to boost your productivity.

Video game soundtracks are excellent at doing this. In the video game, the lyric-free music is designed to help you focus; it only makes sense that it would help you focus on your work.

Want some other genres to spice up your routine and make you feel focused? Take them from Ginny Mineo, a startup marketer, who offers her work music preferences below.

“When I’m powering through my inbox, I need some intense and catchy rap/R&B (like Nicki Minaj or Miley Cyrus) blasting through my headphones, but when I’m writing, Tom Petty is the trick. Finding what music motivates and focuses me for different tasks (and then sticking to those playlists for those tasks) has completely changed my WFH productivity,” Mineo says.

16. Use laundry as a work timer.

You might have heard that listening to just two or three songs in the shower can help you save water.

And it’s true; hearing a few of your favorite songs start and end, one after another, can remind you how long you’ve been in the bathroom and shorten your wash time.

Why bring this up? Because the same general principle can help you stay on task when working from home. But instead of three songs off your music playlist, run your laundry instead.

Doing your laundry is a built-in timer for your home. So, use the time to start and finish something from your to-do list before changing the load.

Committing to one assignment during the wash cycle and another during the dry process can train you to work smarter on tasks that you might technically have all day to tinker with. And when you know there’s a timer, it makes it hard for distractions to derail your work.

People Ops Manager Emma Brudner, notes:

“I also usually do laundry when I work from home, and I set mini-deadlines for myself corresponding to when I have to go downstairs to switch loads. If I’m working on an article, I tell myself I’ll get to a certain point before the wash cycle ends. Then I set another goal for the dryer.”

Staying Productive While Working From Home

While you might miss the office, working full-time from home can be good for you. For one, you don’t have to worry about commuting every day, and you can better care for your loved ones by being around more often.

The work-from-home tips that we’ve shared can help you make the most of your solo routine. Try out a few, and you might find that you’re just as productive working from home as you are in the office.

22 Video Marketing & Advertising Campaigns You’ll Actually Enjoy Watching

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you.

Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these.

22 Video Marketing Campaigns You’ll Actually Enjoy Watching

1. Hubspot: That’s a Deep We Don’t Want To Roll In 😅

@hubspot That’s a deep we don’t want to roll in 😅
#HubSpotCRM
#CRM
#SalesTok
♬ original sound – goldenbiscuit.tx

A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Cut to 2023, and 53% of marketers are increasing their TikTok investments (HubSpot Blog Research).

The great thing about this platform is that users don’t expect perfect video production. So you don’t need an enormous budget to get started. But TikTok users do expect to be entertained.

That’s why we love this quirky HubSpot ad that uses humor to speak directly to its target audience (sales reps). Because if you start a new sales job and they pull up 20 different spreadsheets, it is an Adele-worthy moment.

The Takeaway

Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. In this ad, HubSpot uses entertainment to sell the benefits of its CRM without being too salesy.

2. Heinz: Heinz A.I. Ketchup

AI talk has dominated the marketing space for the last year or so. It turns out artificial intelligence is a hot topic in most spheres. Yep, including the world of condiments — more specifically, Heinz Ketchup.

To create the bold “Heinz A.I. Ketchup” ad, Rethink Canada fed text-to-image program Dall-E 2 the prompt ‘ketchup.’ The result was a near replica of the iconic Heinz Ketchup bottle. That led the creative agency to test other ketchup-themed prompts.

From “ketchup street art” to “ketchup synth-wave,” no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. With this stroke of marketing genius, Rethink Canada proved that “even AI knows that ketchup is Heinz.”

The Takeaway

The ad leverages the iconic nature of the Heinz brand while adding a reactive layer in response to AI. Heinz produced one of the best AI-themed video ads of 2022 and one of the best video marketing examples in general.

3. Jeni’s Splendid Ice Creams: Build Your Own Ice Cream Sandwich

At least watch from the 20-second mark.

Jeni’s Splendid Ice Creams is a modest ice cream shop from Columbus, Ohio, and its YouTube channel proves you don’t need studio-level equipment to make lovable videos.

This stylish dessert parlor uses catchy music and “from the ground up” ingredients to feed its customers’ interests before they’ve even had a scoop. Also, there’s something so satisfying about seeing food made in front of you.

The Takeaway

This is terrific small business marketing. When you launch an account on YouTube or another social network, hit the ground running with content that is authentically you.

Come out swinging with a style and tone you want to be known for. Too much content is created every day to wait for your audience to come to you.

4. Reebok: CrateMaster (A Film by Kerby Jean-Raymond)

Reebok has become known for its masterful messaging. Their marketing efforts feel like more than an advertisement — they usually have a powerful message, too. In this vein, “CrateMaster” maintains Reebok’s tried and tested tradition.

The mini-movie tells the story of a “grassroots inner-city basketball and the community of youth who build the game from the ground up.”

From the first frame, writer and director Kerby Jean-Raymond immerses you in the near-nine-minute narrative.

Yes, you heard that right. A near-nine-minute master class of story-driven video marketing that keeps you hooked until the end.

The Takeaway

The short film doesn’t just tell you a story. It puts you right in the picture by using nostalgia, as demonstrated by the following YouTube comment:

“The nostalgia! Man, I remember the energy, the scent, the scars from playing ball on crates.”

Another wonderful touch is how the ad prioritizes narrative over product placement. There’s a clear call to action at the end, but Reebok keeps its product placements subtle throughout.

5. Ceragon: Product Marketing Video campaign by Penguin Strategies

You know the age-old story. You’re just about to tuck into a delicious meal when someone asks you to explain what disaggregated wireless backhaul is.

Luckily for us, when that happened to Penguin Strategies’ client, Ceragon, someone was around to capture the story in action.

The rest of this tongue-in-cheek video involves our would-be burger consumer, using a burger analogy to explain disaggregated wireless backhaul technology.

The Takeaway

The explainer video ad works because it uses something relatable (food) to explain advanced technology. Plus, it does so in a way that’s easy for the target audience to digest (ba-dum-tss).

It also avoids being a generic explainer video by showing the brand’s personality.

6. Coinbase: Less Talk, More Bitcoin.

It cost a mighty $6.5 million to secure a 30-second ad slot for the 2022 Super Bowl. That figure doesn’t account for the massive spending on ad production.

But what if you could unleash a low-key, low-cost Super Bowl ad that piqued people’s interest so much that it crashed your app?

Enter Coinbase’s “Less Talk, More Bitcoin.” This simple (but genius) video ad features a bouncing QR code. The code took curious onlookers to a site that offered them the chance to bag $15 in Bitcoin for signing up on Coinbase.

The Takeaway

In a sea of expensive Super Bowl ads, Coinbase dared to do something different. Its nod to the Bouncing DVD Logo was nostalgic for some and utterly novel to others. Either way, what the 60-second ad lacked in production value, it made up for with intrigue.

7. Asahi: Beyond Expected

Timely marketing can yield incredible results. Be it a reactive campaign like the “Heinz A.I. Ketchup” ad or something you can plan for in advance.

In the case of Japanese beer brand Asahi, their video ad coincided with a seasonal event, “Dry January.”

“Beyond Expected” takes the viewer on a tour of present-day Japan. There’s one thing in common across the high-rise buildings: neon signs and an electric atmosphere.

In every vibrant setting, somebody enjoys a 0.0% Asahi beer and has fun doing it.

The Takeaway

“Beyond Expected” was a timely response to a seasonal event. But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations.

Asahi’s ad presents alcohol-free beer as a way to be social without feeling pressured to drink alcohol.

8. ALDI: Like Brands Cake

If feuds weren’t entertaining, there’d be no appetite for pro wrestling, boxing, or MMA. As marketers know, rivalries have traveled outside the realm of sports-based entertainment — we can now watch our favorite brands spar.

Perhaps the most infamous brand feud in recent years was Colin vs. Cuthbert. In the red corner, we had M&S’ Colin the Caterpillar cake, and in the blue, Aldi’s Cuthbert.

There’s a lot of water under that bridge, and Aldi’s “Like Brands Cake” ad capitalized on it all with good humor.

The ad shows Cuthbert and his caterpillar friends enjoying the two famous cakes. Everything goes well until Colin crashes the party, and a fight emerges. But the real show stealer is the brilliant copy at the end of the video:

“Aldi. Like M&S. Only cheaper”

*On cakes that look like caterpillars.”

The Takeaway

Humor is a powerful marketing technique and even better when it’s self-deprecating. Aldi’s ad highlights that the brand doesn’t take itself too seriously.

Oh, it also showcases the price difference between the M&S caterpillar cake and Aldi’s cheaper alternative. This mix of humor and self-depreciation created another viral Aldi moment when #Cuthparty amassed 3.3M views on TikTok.

9. FINALLY Agency: INBOUND 2022 Vlog – Day 2 & 3

FINALLY Agency is a growth marketing agency that offers video production. Short story shorter: Successful agencies don’t just talk the talk. They show prospective clients that they also use the services they sell.

That’s why FINALLY Agency’s informal vlog chronicling days two and three of their time at INBOUND 2022 works so well.

It shows the viewer FINALLY’s video production skills and how prospective clients could use video to market their business.

The Takeaway

This video marketing example works on multiple levels.

It shows the agency’s video production prowess rather than telling prospects they can do it.

Then, the video shows their team attending a professional seminar. That highlights their commitment to developing as marketers to serve their clients better.

It also gives prospective clients a glimpse behind the scenes, so they can get to know the people behind the agency.

10. Spinneys Supermarket: The Bread Exam

In Lebanon, by the time breast cancer is diagnosed, it’s often too late to cure. This issue is primarily driven by cultural taboos, making it challenging to discuss intimate body parts.

As a result, people don’t talk about self-checking for breast cancer.

Along with the help of influential Lebanese baker Um Ali, the British Islamic Medical Association and McCann Health sought to change that.

Through the traditional act of baking bread, Um Ali shows us how to make her “healthiest recipe,” reminding us to “bake every month.” Each stage of the recipe mirrors the steps of a monthly breast self-exam.

The meaning behind “The Bread Exam” might be hard to decipher in a vacuum. But when powered by mainstream media (who translated the real message behind the recipe), the meaning traveled to traditional communities. The result?

According to Pollfish data cited in the McCann Paris case study: “86% of Arab women admitted baking will remind them to self-check.”

The Takeaway

“The Bread Exam” used tradition, mainstream media, and modern marketing techniques to spread a life-saving message.

Well done to clients Spinneys Supermarkets and the Lebanese Breast Cancer Foundation for funding this purpose-driven marketing campaign.

11. Burberry: Open Spaces

Burberry’s 2021 ad “Open Spaces” takes a cinematic approach to video marketing. The narrative starts with four Burberry-clad friends parking in the middle of nowhere, ready for an adventure.

Throughout the ad, we see them taking a lucid-dream-like tour, flying over open fields, lakes, clifftops, and the ocean.

The Takeaway

In a year of limited freedom, this two-minute video ad uses open spaces and adventure to remind viewers how freedom feels. And like Reebok’s CrateMaster, it does so without busy product placement detracting from the storytelling.

12. Netflix: Fans Make the Movies

To make their ad “Fans Make the Movies,” Netflix paired up with the Ikorodu Bois from Lagos, Nigeria. With a shoestring budget, the Ikorodu Bois remake blockbuster movies like Army of the Dead, The Old Guard, and Thunderforce.

The ad plays on the childlike joy that comes from doing something for the sheer love of it. It’s a tour de force in boundless imagination and shows you don’t need a big budget to create marketing that resonates.

The Takeaway

By sharing the Ikorodu Bois’ DIY flicks with the world, the ad reconnects movie lovers everywhere with the feeling created by incredible entertainment.

Netflix cleverly decided to center their target audience (movie fans) in their video ad rather than their product.

13. Dove: Cost of Beauty

Dove’s “Cost of Beauty” video ad features real stories and sensitive content about difficult subjects. So, if you’d like to jump to the next entry, we understand entirely.

As challenging as “Cost of Beauty” is to watch, we need open discussions about the ad’s themes. More specifically, social media’s impact on how children and young people view their bodies and appearance.

The story takes us through Mary’s journey from making carefree comedy shows and silly videos as a child. Mary gradually watches more and more social media content by diet-themed influencers.

We then see her harrowing diary entries and, eventually, how she enters a specialist Eating Disorder Unit.

We leave Mary’s story knowing she’s now thankfully in recovery. The “Cost of Beauty” then introduces us to more young people like Mary, who are recovering from eating disorders, depression, and anxiety, among other things.

At the end of the ad, Dove shares a heartbreaking fact:

“Social media is harming the mental health of 3 in 5 kids.”

The Takeaway

Through these real stories, Dove shows us how social media consumption can start as a fun, almost silly activity for children. But if not placed in the appropriate context, it can end in harm.

This is a powerful example of how to create a purpose-driven video marketing campaign through user-generated content.

14. Facebook: More Together – Cricket

As Dove’s “Cost of Beauty” shows us, social media usage can cause harm when left unchecked. Still, social media’s biggest strength lies in its power to connect people.

In the case of “More Together – Cricket,” Facebook shares how its platform connects people across India through cricket.

The video shows people trying out for India’s cricket team and how they share their journey through Facebook posts. We also see how a district selection camp advertises an event through Facebook.

The video closes with the message, “It takes a billion to make an eleven,” followed by a collage of Polaroid-style snaps representing young people’s Facebook posts about their cricket tryouts.

Even though many young people didn’t make the team, they’re proud to contribute to a sport that connects their country.

The Takeaway

“More Together — Cricket” uses the themes of national heritage and culture to show how they create a shared experience. Facebook takes the idea further by highlighting how it provides a space to discuss these cultural experiences.

15. Hotels.com: Silent Piano Ad

 

Many media consumers watch video marketing efforts without sound, especially when viewing content in public.

Without sound, viewers rely on closed captions to understand the content.

Hotels.com uses this to its advantage with a quirky and innovative “Silent Piano” ad. The viewer sees a sumptuous hotel lobby, where an eccentric-looking hotel concierge (or guest?) seemingly plays the piano.

The fun twist is the ad is silent. And given that the piano player admits he can’t play at all, that’s probably best.

The Takeaway

Like a silent movie, the short video uses cinematic filming techniques, over-the-top acting, and a compelling text-driven narrative. The ad keeps viewers intrigued until the end while giving them a clear call to action midway.

The ad is innovative, using how people typically consume video to its advantage. And for the cherry on top, the setting suits the brand perfectly.

16. Magnetic Global: Success Stories

Magnetic Global’s “Success Stories” is another video marketing example showing a creative agency practicing what they preach. And what they preach is growing a brand’s influence through video.

The Takeaway

Magnetic Global weaves in storytelling, inspiring cinematography, behind-the-scenes footage, and real case studies to show you two things:

How video marketing can grow your brand and why they’re the agency you should choose to help you do it.

17. Google Earth: Our Cities Timelapse

Google Earth’s “Our Cities Timelapse” opens with an incredible stat about urban population growth. “In the last 35 years, the urban population has grown by 2.3 billion people,” the ad informs us.

We then get to see a digital reconstruction of this growth in action. From barren deserts to all but deserted river banks, through time-lapse videos spanning 1984 to 2020, we see how cities across the globe have grown.

At the end of the video, Google Earth presents a broader point.

“Cities are responsible for more than 70% of global carbon dioxide emissions.”

The Takeaway

The ad showcases the Google Earth product in action and does so meaningfully. The viewer witnesses a timelapse of human potential. But we’re also shown how our growth can impact the planet.

18. Crumbl Cookies: Sweet Victory Ad

We see more and more consumers (especially young people) head to TikTok to find places and things to eat. “Sweet Victory Ad” by Crumbl Cookies capitalizes on this trend perfectly.

Throughout the 30-second feast for the senses, Crumbl shows us its delicious range of gooey baked goods. And if you’re not already reaching for your phone to make an order, you probably just need an excuse.

So, they present them in the context of unremarkable achievements.

“Your team won the big game. Your team tried to win the big game. You didn’t even know there was a big game,” says the narrator.

We know it, you know it. Every achievement — even the seemingly unremarkable — becomes a celebration when you set your mind to it. And every celebration is a valid reason to treat yourself to some cookies.

The Takeaway

Bright colors, humor, mouth-watering cookies? That’s a recipe for one of the best TikTok ads we’ve seen. Take our money already.

19. HubSpot: Live with Yamini Rangan & Brian Halligan

Insights from subject matter experts have never been more critical to marketing. You only have to look at Google’s 2022 addition to their Search Quality Rater Guidelines. The full framework is now E-E-A-T — the latest E focuses on Experience.

Doing (or citing) subject matter expert interviews is a great way to demonstrate experience within your video marketing content.

We love HubSpot’s “INBOUND 2021 – Live with Yamini Rangan & Brian Halligan” because it shares a discussion between three subject matter experts from the CRM industry.

The Takeaway

In the video, HubSpot co-founder and Executive Chairman, HubSpot CEO, and HubSpot SVP of Business and Corporate Development share their thoughts on the CRM industry.

It’s an informal way for the brand to demonstrate its experience and authority in the industry. All while providing a citable resource for others. And the more people who cite your resource, the greater its potential reach.

20. Gymshark: Celebrity Prank

@gymshark Pranking our London store with celebrity lookalikes… 👀
#meme
#prank
#lookalike
#Gymshark
♬ GASLIGHT – INJI

As we’ve covered, humor has been a trend on TikTok for a while now. But it’s also been a broader trend in the 2023 video marketing landscape.

So what happens when you combine TikTok, 2023, and a brand already known for its funny marketing? You get Gymshark’s “Celebrity Prank.”

To create this video marketing campaign, Gymshark hired fake celebrity look-alikes to appear in their London store. Like the star-struck onlookers, the celebrity doppelgangers enjoyed a casual shopping trip.

Then hilarity ensued.

The general public asked for photos, chased the look-alikes around the store, and seemed to be taken in by the prank.

The Takeaway

In true Gymshark tradition, the fun video ad created quite a stir across social media, amassing nearly 400,000 likes on TikTok alone.

21. Tesco: Voice of the Checkout.

@tesco The wait is over! The new
#tescovoiceofcheckout is… @dogtor_who
♬ original sound – Tesco

Tesco brings more video marketing fun with a classic TikTok ad campaign. To create “Voice of the Checkout,” Tesco invited people to audition to become the new voice of its self-service machines.

The video ad shows the old self-service checkout voice introducing us to its successor, Izzy. But only after sharing some entertaining audition footage from Izzy and others.

The Takeaway

The advert was funny and interactive, the ideal combination for TikTok marketing. Tesco also used the power of user-generated content to stay true to its down-to-earth brand.

By putting everyday people within the ad, they position themselves as the supermarket choice of everyday people.

22. Honda: The Other Side

Honda’s interactive ad, “The Other Side,” pays homage to the Choose Your Own Adventure game genre. Through Interactive Branching, viewers can have a more personalized video experience where they actively participate in the narrative.

Each video clip offers the viewer a choice, and each option dictates the following sequence of events in the story.

The Takeaway

Instead of passively consuming or skipping the video ad, Honda invites viewers into the plot itself. We’re left pondering, is this the next generation of video ads?

Want more visual content tips? Check out these stunning visual storytelling examples.

Now it’s your turn.

Video can do wonders to increase content engagement and click-through rates. But many marketers get paralyzed by the “no time, too hard” fallacy of creating video content.

But if you think you need fancy camera equipment and editing software to make video work, or that video seems like a luxury you can’t afford … it’s time to take a new approach to your video marketing strategy.

You can create great videos for social media without all those bells and whistles. (Ever heard of Facebook Live? It was made for creating videos using just your smartphone!)

Use these marketing videos as inspiration, and create some cool visual content of your own.

25 Best Slack Alternatives for Working Effortlessly in 2024

For more than 32 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people’s work and boosting their productivity.

But not everyone is completely elated with Slack. And if you’re concerned by some of the platform’s downsides, like limiting free plans, security concerns, or limited customization options, you have many choices.

I’ve used dozens of messaging tools that offer capabilities similar to Slack and work well for different types of teams. In this roundup, I’ve listed down the 25 best Slack alternatives to make remote collaboration a breeze.

1. Google Chat

Available on: Android, iOS, macOS, Windows, and web
Price: Free for Gmail Users. Starting at $7.20 a user per month for Google Workspace.

Google Chat is a Slack alternative built into Gmail, and you can chat with anyone who also has a Gmail account, whether that account is paid or free.

I’ve often used Google Chat to share project updates with clients, and its neat interface has been pretty seamless.

Pro tip: You’ll also be able to use Google Meet with Google Chat to host audio and video calls with your team. Combined with Google’s suite of tools, Google Chat is a feature-packed Slack alternative for Gmail users.

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2. Chanty

Available on: Mac, Windows, Android, iOS
Price: Free version. Paid plans start at $3 a user per month

Chanty is a simple team chat tool for small and medium-sized teams.

Like Slack, you can communicate in public and private channels and through one-to-one conversations. I like how Chanty organizes all your files, links, tasks, and conversations into folders in a feature called Teambook.

In general, Chanty’s built-in task manager and intuitive interface make the chat tool a solid Slack alternative for less tech-savvy users.

But that said, if you’re a techie and love setting up automated workflows like I do, you can connect Chanty with many apps through Zapier without too much hassle.

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3. Microsoft Teams

Available on: iOS, Android, Windows, macOS, and Web
Price: Free for up to 100 video participants. Paid plans start at $4 a user per month.

Microsoft Teams is primarily targeted towards enterprise companies. It comes along with one of Microsoft Office 365 plans.

However, if you don’t have one of these plans — like me, you can start with the freemium version of the tool.

While trying the free version, I found that it includes all the essential team chat features like instant chats, audio/video calls, and integrations. It also offers integrations across all Office 365 products and more than 250 apps and services.

Pro Tip: Microsoft Teams isn’t the easiest app to deploy, so make sure your team admin is tech-savvy.

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4. ClickUp

Available on: Android, Computer, iPhone & iPad, and Web
Price: Free Forever plan. Paid plans start at $7 a member per month

ClickUp is an all-in-one project management tool offering a variety of tools and customization features to help users collaborate and communicate. I’ve often used ClickUp to collaborate with clients and share real-time updates with its Chat view.

I particularly like how users can embed pages and videos, as well as format messages, to include code blocks and bulleted lists for a clear and concise message. ClickUp’s Chat view is super helpful to stay organized and instantly chat with anyone.

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5. Pumble

Available on: iOS, Android, Windows, macOS, Linux, and Web
Price: Free with unlimited users. Paid plans start at $2.49 a month.

Pumble is a business communication tool with a diverse set of features such as channels, direct messages, threads, voice and video messages, and 1:1 voice and video meetings.

I also noticed that Pumble has a handy guest access feature that allows teams to include third parties like contractors, vendors, freelancers, and clients in their workspaces.

It offers two additional perks that give it an edge over Slack: each user on the free plan has unlimited access to message history and 10GB of storage per workspace with no time limits.

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6. Rocket.Chat

Available on: iOS, Android, Windows, macOS, Linux, and Web
Price: Free up to 1K users. Paid plans start at $7 a user per month

Rocket.Chat is a free, open-source Slack alternative that lets you tailor the look and feel of your team communication setup to your own brand. One of Rocket.Chat’s best features is the ease of migration. All you need to do is export your files from Slack and upload them to Rocket.Chat.

Pro tip: I also found several useful features on this tool, like real-time translation, live chat client, and E2E encryption, making it a Slack alternative that’s definitely worth a look.

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7. Discord

Available on: iOS, Android, Windows, macOS, Linux, and Web
Price: Free. Paid plans start at $9.99 per month.

While Discord has conventionally been a go-to app for gamers, it can also help teams collaborate effectively—thanks to its rich functionality and unlimited message history.

When I first started using Discord for work, I figured that you could easily implement the concept of Slack’s private and public channels using channel settings. It’s also the only app in this list that offers push-to-talk features.

Pro tip: Keep in mind that Discord may not have integrations best suited for work. But if you need a free space to communicate via text, voice, or video, Discord could be a good option for you.

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8. Brosix

Available on: Windows, Mac, Linux, iOS, Android, Web
Price: Free for up to 3 users. Paid plans start at $4 a user per month.

Brosix is a user-friendly messaging platform with a secure private team network, enabling precise user management. I tried a bunch of features in its Instant Messenger, including end-to-end encryption to ensure data security, efficient peer-to-peer (P2P) file transfer capabilities, and secure instant messaging.

What’s more, it offers chat rooms for collaboration, real-time communication, and support for both mobile and web applications.

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9. Mattermost

Available on: iOS, Android, Windows, macOS, Linux, Web
Price: Free for up to 10 users. Paid plans start at $10 a user per month.

Mattermost is another popular Slack alternative. This open-source solution is fully customizable to meet your company’s needs. You can also implement Mattermost with private cloud hosting or a self-managed server.

What impressed me the most was how this solution is deployed by major organizations like NASA because of its security features and uptime.

It is purpose-built for technical and operational teams with specific functionality for maximizing efficiency, like identity and access controls, compliance auditing & reporting, and data control.

Pro tip: Mattermost supports more than a dozen languages, making it a great fit for global teams.

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10. Flock

Available on: iOS, Android, Windows, macOS, Linux, and Web
Price: Free for up to 20 users. Paid plans start at $4.50 a user per month.

Flock is a workplace chat software that claims to run faster than Slack. Besides all the regular communication features like instant chat, audio, and video calls, I discovered that Flock offers built-in polls, reminders, notes, and to-do snippets.

Flock’s freemium version is limited to 10,000 searchable messages. Paid plans unlock helpful features like screen sharing and unlimited message history. I think its interface is much easier to navigate than Slack’s.

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11. Ryver

Available on: iOS, Android, Windows, macOS, and Web
Price: Starting at $69 per month for up to 12 users.

Ryver is a team communication tool known for its built-in task manager that turns messages into tasks, and you can manage them with Kanban boards.

Like Slack, Ryver lets you communicate through open forums, private groups, and direct messages. I also tried its feature to make voice and video calls for up to 5 users per call. And if you have a Zapier account, you can also integrate Ryver into your favorite apps in a snap.

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12. Glip

Available on: iOS, Android, Windows, macOS, and Web
Price: Free up to 100 participants, Paid plans starting at $30 a user per month.

Glip is a team collaboration tool developed by RingCentral. While Slack has configurable features, making it a one-size-fits-all team chat app, Glip has built-in features like tasks, calendars, and notes.

You can connect Glip to other apps through Zapier or one of its more than 20 custom integrations.

I was impressed to see how Glip offers a suite of tools for specific use cases, like intelligent phone solutions. You get a business SMS platform and a cloud phone system — perfect for sales teams.

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13. Flowdock

Available on: iOS, Android, Windows, macOS, Linux, and Web
Price: Paid plans start at $3 per user per month.

Flowdock is another Slack alternative that organizes conversation by threads.

All threads are color-coded so you can easily navigate between topics and organize your team’s communication. I found their interface to be more cluttered than Slack, but the option to color-code threads is helpful in sorting conversations.

Flowdock also features open, invite-only, and one-to-one chats. This is great for hosting different types of meetings, like daily stand-ups, weekly syncs, or monthly reviews. What’s more, you can connect Flowdock to more than 100 of your favorite apps.

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14. Fleep

Available On: Windows, MacOS, Linux, Android, and iOS
Price: Free up to 10GB of file storage. Paid plans start at €5 per user per month billed annually.

Fleep is designed around the idea of “conversations” where users can participate in a discussion on a specific topic.

To make these conversations more actionable, Fleep offers a feature called “Task” for assigning and coordinating work. Combine this with the “Pinboard” feature to let users pin essential messages, details, or announcements to the side for easy access.

While 1:1 conversations are unlimited across the board, I experimented with the freemium version. It offers limited storage capacity and can only support three group conversations. For unlimited group conversations, you’ll need to update the Business plan.

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15. Twist

Available on: MacOS, Windows, Linux, iOS, Android, Web
Price: Free. Paid plans start at $6 per user per month.

Twist is an ideal communication software for asynchronous teams.

Its model moves away from real-time conversations into “deeper, structured communication” via their “Threads” feature. Instead of a group chat, users must designate a specific ”thread” for conversations related to a topic.

One-on-one and small group chat is also available for conversations that don’t require threads.

After signing up for the freemium version, I found that you get a one-month limit on search history and 5GB maximum file storage — similar to Slack’s free version.

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16. HighSide

Available On: Windows, MacOS, Ubuntu, iPhone, Android
Price: Paid plans start at $12 a user per month.

HighSide is a great choice for team communication for organizations with advanced security needs. This tool offers end-to-end encryption, authentication, and secure cloud storage.

Its infrastructure can even help you ensure compliance with HIPAA, GDPR, and more. I also found a Microsoft Teams extension to help in working securely across apps.

Pro tip: Besides securing your communications, this tool offers all essential capabilities to work with your team, like file-sharing, audio + video messaging, data analytics, and compliance regulation.

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17. Troop Messenger

Available On: Windows, MacOS, Linux, Android, iOS
Price: Paid plans start at $2.5 per user per month.

Another great Slack alternative is Troop Messenger, which has chat, audio and video calling, and screen-sharing capabilities.

But this app takes a lead over Slack with two unique features: audio messaging and remote desktop control, which allows your team to enjoy a wide range of use cases within one solution.

I also found some interesting features in the premium version, like “Burnout.” It allows users to collaborate confidentially for a specified amount of time before the history is removed.

Another one is “Respond Later” to help you prioritize your communication without forgetting anything.

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18. Wire

Available on: Windows, MacOS, Linux, Android, iOS
Price: Not available.

Wire is a private messaging app with a core focus on security. I found this to be the best Slack alternative if your primary concern is data privacy and secure communications.

This app is based on the world’s first open protocol designed for end-to-end encrypted communication. It also encrypts cross-platform messages across iOS, Mac, Android, and PC.

Pro tip: This is an ideal solution for companies operating in the public sector and enterprises. You’ll have better options to protect all information, not just the confidential bits.

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19. Cisco Webex Teams

Available on: Windows, macOS, iOS, and Android
Price: Free. Paid plans start at $7 a license per month.

Webex Teams is an enterprise-focused tool for team collaboration and video conferencing. While Slack is more suited for small-mid-sized teams and startups, Webex caters to the needs of global teams distributed across regions.

This Slack alternative integrates with OneDrive and SharePoint to make file-sharing easier. In fact, you can also get equipment like the Cisco Webex Board to host board meetings and video calls.

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20. Zoho Cliq

Available on: Windows, macOS, Linux, iOS, and Android
Price: Free. Paid plans starting at $8 for up to 25 users a month.

Zoho Cliq is another one of the many tools by Zoho. This real-time messaging software is a simpler, more integrated alternative to Slack. While its interface is pretty similar to Slack, it leaps ahead in the actual functionality.

The tool integrates well with other Zoho apps — CRM, HRM, financial management, and more. So, you can virtually control your entire business operations from one place.

Pro tip: Cliq’s version 5.0 has enterprise-grade security options with more team collaboration capabilities for video + audio meetings. It also includes AI-powered automation to moderate all channels simultaneously.

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21. Workplace by Meta

Available on: Windows, macOS, iOS, and Android
Price: Not available.

A Slack alternative by Meta, the social media giant? I had the same doubts as you when I discovered this tool.

But on giving it a trial run, I realized this is an awesome team collaboration platform with the interface of a social media app — fun.

During my trial, I found that Workplace is packed with features relevant for remote/distributed teams, like a knowledge library, group chats, analytics, and integrations. It also has cool capabilities you won’t find on Slack, like a live video broadcast (not a meeting) to make company announcements.

I also think the News Feed, just like a Facebook or Instagram feed, is perfect for sharing latest updates and wins across the board.

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22. Hive

Available on: Windows, macOS, iOS, and Android
Price: Free. Paid plans start at $12 a user per month.

Hive is a project management platform with advanced capabilities for teams to work together. I signed up for this app to see how it fares against Slack and discovered it’s an all-in-one platform for team collaboration.

From time tracking to automated workflows and analytics, Hive offers everything you need to succeed with a large team.

I particularly liked the ability to customize project views and set up automation rules for things to move quickly, even in my absence. Its integrated chat feature is just as good as (if not better than) Slack.

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23. Basecamp

Available on: Windows, macOS, iOS, and Android
Price: Paid plans starting at $4.50 a user per month.

Basecamp is another platform I’ve used as a Slack alternative while working with a client. While the tool is purpose-built for project management, it also offers team collaboration capabilities similar to Slack.

Basecamp reduces unnecessary notifications and noise you see on Slack. Instead, it lets you create more focused discussions with Message Boards. You can keep all the conversations and updates about a topic on a single page.

Pro tip: I think this app does a much better job at organizing information about projects than Slack, helping to avoid any knowledge loss or repeated effort.

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24. Connecteam

Available on: Windows, macOS, iOS, and Android
Price: Free. Paid plans start at $29 a month for up to 30 users.

Connecteam is a brilliant Slack alternative for non-desk employees. Its intuitive mobile app enables teams to connect with all employees in real time with chat, announcements, surveys, events, and a knowledge base — talk about all-in-one!

I also found Connecteam a more versatile alternative to Slack since it includes three main hubs: Operations, Communications, and HR/L&D. So, teams can flexibly run their entire business from a single app or use it exclusively for team collaboration.

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25. SmartSuite

Available on: Windows, macOS, iOS, and Android
Price: Free, Paid plans starting at $10 a user per month.

Like all other tools in this list, I also started a free trial of SmartSuite. This is a versatile solution that combines everything teams need to collaborate effectively — spreadsheets, project dashboards, file sharing, calendars, and more.

Pro tip: What amazed me the most is how SmartSuite isn’t just a team communication and project management tool.

It consolidates real-time data for various functions like marketing, sales, HR, and business operations. You can also set up custom workflows to choose the metrics that matter the most to you and how they should be visualized.

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Take Control Over Your Work with Slack Alternatives

Despite its popularity for team collaboration, Slack has its flaws. It can be expensive for larger teams and not customizable for smaller teams. There’s also a fair bit of a learning curve to adopt its interface and many features fully.

I’ve personally tried and reviewed these tools to make the decision easier for you. If you’re looking for something more seamless, try one of these Slack alternatives that may work for you and your team.

Editor’s note: This post was originally published in September 2018 and has been updated for comprehensiveness.