Yearly Archives: 2023

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Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.

In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies.

Table of Contents

How many people use Google?
How many Google searches per day?
Top Google Search Statistics 2023
How To Find Trending Searches

Google’s nearest competitor, Bing, only holds 2.9% of market share, while Yahoo accounts for 1.1%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results, in-depth analytics, and evolving service offerings.

Consider the rapid uptake of “Google” as a verb meaning, “to search” — “I’ll just Google it,” “can’t you Google that?” “isn’t it on Google?” It’s not an exaggeration to say that when it comes to searching for information online, Google is — by far — the digital frontrunner.

Google also makes efforts to personalize search results, in turn, increasing the chances that users will opt for Google the next time they have a question. For users that aren’t logged into a Gmail or another Google account, the company uses anonymously stored browser cookies to get a sense of search histories and preferences.

For users signed into their Google account, Chrome’s browser history provides the data necessary for Google to construct a profile based on age, language preference, gender and search preferences, which informs the type of search results returned. Location offers an easy example of this approach — if users have location services turned on, Google search results will be filtered by geographic location to increase overall relevance.

Now, let’s look at a few of this year’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Top Google Search Statistics in 2023

Let’s look at how Google influences search with these latest statistics.

65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (HubSpot Blog Research)

70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before. (HubSpot Blog Research)

If generative AI was integrated into search, 75% of web professionals say it would have a positive impact on their blog. (HubSpot Blog Research)
The top five Google searches in 2020 were “Wordle,” “Election results,” “Betty White,” “Queen Elizabeth,” and “Bob Saget.” (Google)
25% of desktop Google searchers end without a click, and 17% of mobile end without a click (Semrush)
Long-tailed keywords get 1.76x more clicks in organic SERPs. (Backlinko)
As of April 2023, Google has approximately 83.9 billion visits worldwide. (Statista)
89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush)
Professionals ranked Trustworthiness and Expertise as the most important ranking factors in the E-E-A-T framework. (HubSpot Blog Research)
There are now more than 1.8 billion Gmail users worldwide. (TechJury)
Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (Google)
As of July 2023, Chrome accounts for 63% of the web browser market share. (Statcounter)
As of July 2023, 56% of web traffic searches take place on mobile. (Statcounter)
54% of consumers use their phones over any other device when looking up a question on a search engine. (HubSpot Blog Research)
Page titles with a question have a 15% higher CTR than regular titles. (Backlinko)
Experts think “How to”/question and answer content and review/comparison content will perform best when generative AI is incorporated into search engines. (HubSpot Blog Research)
In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko)
The average click-through rate for first place on desktop is 27.6%. (Backlinko)
Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)
50% of U.S. consumers use voice search daily. (UpCity)
55% of people clicking on Google search ads prefer those to be text ads. (Clutch)
For every $1 businesses spend on Google Ads, they make an average of $2 in revenue. (Google)
The average click-through rate in Google Ads across industries in 2023 is 6.11%. (WordStream)
The average cost-per-click for a keyword is about $0.61. (Backlinko)
The average cost-per-click in Google Ads in 2023 is $4.22 across all industries. (WordStream)
Nearly ¼ of web professionals surveyed said direct traffic was their top source of web traffic, followed by organic, then social. (HubSpot Blog Research)
19% of Google SERPs show images. (Moz)
The average keyword is roughly 3-4 words long. (Semrush)
The average conversion rate in Google Ads across all industries in 2023 is 7.04% (WordStream)
There are over 192 different country and region-based Google Search engines. (GiT Magazine)
25. When Google opened its proverbial doors in September 1998, it only averaged about 10,000 daily search queries. The Search

With search volumes constantly fluctuating in response to world events and evolving news coverage, it’s worth knowing what searches are trending, how quickly they’re ramping up, and how they tie into similar keyword queries.

While one option is a scattershot approach — simply type a potential trend term into Google and see how many total results are reported — more targeted options often provide an easier path to improved search performance.

Let’s review some of the most useful tools available in the section below.

1. Google Trends

Review the “Year in Search,” take Google Trends lessons, and see what’s trending now. You can also view the peaks and valleys of topic interest over time, which uncovers seasonality and allows you to plan your marketing calendar accordingly. Plus, find related topics and queries, and identify sub-regions your topic has been trending to better target your campaigns.

2. Think with Google

Discover articles, benchmark reports, and consumer insights that keep you up to speed on search. From ad bidding strategies to brand jingles, you’ll find interesting content that helps you think bigger while staying educated on how to leverage Google search for your business.

3. Twitter

Sign on to Twitter for more than vaguely hostile political debates. Use the “trends” feature to uncover what’s trending in your state, country, or around the globe. When you click into a trend, you’ll see top tweets about the topic, relevant news stories, and live responses as well.

Image Source

4. BuzzSumo

Identify the most shared content in the previous 12 months or the last 24 hours with BuzzSumo. BuzzSumo allows you to drill down and analyze the topics that matter to your industry, your competitors, and the influencers you learn from.

5. Feedly

This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in one place. Add your favorites and discover new publishers by searching your industry, skills, or — you guessed it — trending topics. Feedly also allows you to set up keyword alerts, so you’re always tracking the latest trends on topics you’re interested in.

6. Reddit

Freshness and user-based voting determine how content is prioritized on Reddit. A quick visit to the homepage shows you trending or popular posts. And, you can filter by country or recency for a more relevant feed.

7. Ahrefs

Conduct competitive research, home in on a keyword, or search for trending topics. Ahrefs helps you identify trending content and shows you what to do to outrank your competitors.

8. Pocket

Pocket allows you to save content from anywhere on the web. Review your content whenever you wish and head to the Explore page to find trending topics that are relevant to you.

9. Quora

Sign up for Quora and select topic areas that interest you (e.g., “startups,” “marketing,” and “economics”). Quora will stock your feed with questions related to your content interests. This gives you insight into what your customers are asking, real-time debates about competitors, and even allows you to answer questions about topics you have experience in.

Expanding Your Google Impact

Bottom line? Google owns the largest piece of both search and web browser market shares and provides a host of interconnected services that empower the company to deliver personalized, real-time search results.

For marketers, this makes Google an irreplaceable tool for boosting consumer loyalty, courting new clients, and improving customer conversions. Armed with actionable trend data and relevant source statistics, marketing teams can expand their Google impact and ensure the right content gets seen by the right customers to jumpstart the sales process.

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company.

In this article, you’ll learn how to write a project manager resume that impresses hiring managers.

Whether you’re a seasoned or entry-level project management professional, this guide will help you create an outstanding resume that lands your dream role.

Let’s get started.

How to Write a Project Manager Resume That Gets You Hired

Project Manager Resume Examples

How to Write a Project Manager Resume That Gets You Hired

When finding a job as a project manager, you’ll compete with other candidates for your recruiter’s attention. To help you win, we’ve created nine steps you can use to write your project manager resume.

1. Use the right resume layout.

Most recruiters like reverse chronological resumes.

Besides having an orderly work history with the most recent job displayed first, chronological resumes let recruiters identify gaps in a candidate’s work history and spot any unrelated experiences. Here’s how that looks:

Image Source

In certain scenarios, different layouts like the functional and combination resume might be ideal. While functional resumes highlight your most relevant skills, combination resumes let you show both your skills and work experience.

Below are segments of people whose resumes might fit the functional and combination layouts:

Project managers who haven’t worked in the industry for a while.
Individuals who want to transition into a project manager role.
People who changed careers multiple times.
Recent graduate project managers.
Individuals who job hop frequently.
Freelance project managers.

Irrespective of your resume layout, you’ll want to limit unnecessary whitespace by using columns when writing your resume. This allows you to cut down the number of pages for your resume.

Using colors to segment each section of your resume is also a best practice that makes it easier for recruiters to navigate to specific sections.

Pro Tips

Make your resume scannable by using bullet points.
Try to fit your resume into one or two pages with font sizes 11-12 for body text and 14-16 for section headings.
Use the best resume fonts like Times New Roman and Helvetica to make your resume readable.
Save your resume in PDF format, so it stays the same on all devices used by recruiters.
Use resume templates to save time when picking a format.

2. Add your contact information.

How recruiters choose to contact candidates varies. Some may prefer using social media. Others may want to call or email. For this reason, add all of your contact information to your resume.

This includes your phone number, email address, location, and links to your social media profiles.

Pro Tips

Include the country code to your phone number. This makes it easy for hiring managers to contact you if they’re not in your country. For instance, if you’re in the US, enter the US country code (+1) like this +1 XXX-XYZ-XXXX.
Have an account on Facebook, LinkedIn, and Twitter so that recruiters can contact you using their preferred social media platform.

3. Write a punchy resume summary.

After your name, your resume summary is what most recruiters will read next. You need to write it well. In fact, treat your resume summary like a news headline.

Why?

If it’s interesting, it’ll grab the recruiter’s attention, and they’ll keep reading to learn more about you.

Here are some tips for writing a captivating resume summary:

Use industry buzzwords.
Mention your years of experience.
State your most relevant certification.
Ensure your resume summary is descriptive.
Keep your resume summary short (3 to 5 lines).
Be specific when talking about professional outcomes.
Mention a few of your relevant project management skills.

Here’s an example of an interesting resume summary from Milo Cruz, CMO of Freelance Writing Jobs.

4. Ensure you use the right keywords.

Recruiters often use Applicant Tracking Systems (ATS) to filter unfit resumes. They do this by scanning lots of resumes for keywords that relate to the job description.

After the scan, the ATS software recommends the top applicants, enabling recruiters to reduce the number of candidates they need to interview.

Put another way, a recruiter may not see your project manager resume if an ATS software screens it out because it lacks job-specific keywords. To prevent this, here are some keywords to remember when creating your project manager resume.

52 Project Manager Resume Keywords

Agile
Waterfall
Scrum
PMP certification
Stakeholder management
Budget management
Team management
Effective communication
Project planning
Change management
Leadership engagement
Resource allocation
Project management software
Project scheduling
Issue resolution
Scope management
Project coordination
Project tracking
Vendor management
Negotiation
Daily stand-ups
MS Office Suite
Forecasting
Contract management
Project status report
Milestone tracking
Resource planning
Change control
Project initiation
Schedule tracking
Budget tracking
Project execution
Performance reporting
Project review
Process improvement
Risk mitigation
Quality assurance
Resource optimization
Budget optimization
Analytical
Conflict resolution
Jira
Asana
Data analysis
Deliverables
Project evaluation
Cost-benefit analysis
Team building
Project risk identification
Project risk analysis
Prince 2
PMP

Pro Tips

Get creative, and try to use the same keywords in the job description.
If a keyword appears multiple times in a job description, try to use it in your resume.

5. Discuss relevant results in your work experience.

When writing your work experience, you must show what you can bring to the table by being specific about what you achieved in previous roles.

If you’re a new or transitioning project manager, you can talk about what you’ve done in other areas of your life or your former industry.

The bottom line is that recruiters want to see how your former results relate to the open role. The best way to do this is to get specific and quantify everything.

Consider the following questions.

How long did a project last?
When did a project start and end?
What percentage of goal deadlines did you achieve?
What’s the exact amount of budget you worked with?
How many people did you work within your team?
How much revenue did you help generate?

These questions have numerical elements. Numbers help you get specific, and that’s what project management is all about.

For instance, don’t say, “Delivered assistance to the Human Resources Department by training new employees; provided 6 to 8 hours of training monthly.”

Instead, say, “Assisted the Human Resources Department by providing 6 to 8 hours of monthly training for 57 new employees.”

Mentioning the hours and the number of employees you trained monthly shows you’re valuable as a project leader and team player.

6. Add your education to your resume.

The education section of your project manager resume should be brief. Remember, what matters more is your experience.

When writing about your education, start with your highest degree. Then, list your degree name, institution, institution location, and years attended. Here’s an example.

Master of Science in Project Management

Fairfax University, USA
09/2022 – 06/2024

BSc in Business Administration (Concentration in Project Management)
South College, USA

09/2018 – 06/2022

7. List your project management skills relevant to the role.

As a veteran or entry-level project manager, you may have many project management skills. Unfortunately, you can’t list them all in your resume. So, identify and write the top skills that show your professional competence.

Before listing your project management skills, read the job description to find skills the hiring manager wants and list them first.

Afterward, include other project management skills relevant to your industry, like construction, IT, marketing, finance, or manufacturing.

Here are some general project management skills to consider including in your resume.

33 Project Management Skills

Teamwork
Leadership
Organization
Collaboration
Communication
Problem-solving
Time management
Conflict Resolution
Public Speaking
Critical thinking
Listening
Delegating
Negotiation
Adaptability
Coaching
Budgeting
Networking
Marketing
Forecasting
Goal Setting
Microsoft Office
Persuasive skills
Decision-making
Strategic Planning
Statistical Analysis
Risk Management
Vendor Management
Process Management
Database Management
Financial Management
Contract Management
Project Management Methodologies
Project Management Software Proficiency

8. Include any project management certifications you have.

Certifications are a plus when you’re applying for a project management position. Aside from differentiating you from other candidates, they can help you seal a role and earn you 16% more salary.

It’s best to list your certifications chronologically. Here’s an example:

Lean Six Sigma Green Belt certification program – Awarding Institution (2023)

PRINCE2 Certification – Awarding Institution (2022)

Project Management Professional (PMP)® certification – Awarding Institution (2021)

9. Proofread your resume.

Having errors in your resume won’t look good on you. It makes you give the hiring manager a poor first impression, and it shows a lack of attention to detail.

To avert these, use editing software like Grammarly, Pro Writing Aid, and Hemingway Editor to proofread your resume.

Project Manager Resume Examples

Now that you know the steps for writing a project manager resume, let’s review some examples you can use for inspiration.

1. Entry-Level Project Manager Resume

You don’t need a decade of experience to craft a killer resume. Let’s dive into the example above. The summary shows the candidate’s experience while using many keywords relevant to any project management role.

Plus, mentioning a PMP certification shows the candidate is open to honing their project manager skills.

The certification section also shows the candidate’s self-development drive as a project manager. These callouts show the candidate is serious about the field, even if they’re at the early stages of their career.

What we like: The certification section shows the candidate’s self-development drive as a project manager.

2. Construction Project Manager Resume

If you’re applying for a role in a specific field, be sure to include your relevant experience. Take a look at the resume above. The project manager’s skills and experience apply to the construction industry.

The resume also includes industry-relevant keywords like OSHA and AutoCAD.

What we like: Even with their extensive work and industry experience, the candidate fits all of their accomplishments into one page.

3. Technical Project Manager Resume

When applying for a role, keep applicant tracking systems (ATS) in mind. The resume above includes relevant technical skills that can help the candidate get through the initial screening.

The summary shows the candidate’s years of experience and highlights a few of their skills. Further, the summary shows the candidate’s years of experience and highlights a few of their skills.

Note: This resume is two pages. A longer resume is only appropriate when applying for more senior roles. Learn more about resume length.

4. IT Project Manager Resume

Before you hit submit, take the time to customize your resume for the role. Above, the candidate personalizes the resume by calling out the organization in the summary section.

Further, the resume contains skills that apply to IT, all in a format that’s easy to read.

What we like: The work experience highlights specific outcomes using percentages and revenue.

5. Architectural Project Manager Resume

Annabelle Jackson’s resume tells a story. Her experience section shows how her career has evolved — progressing from an architect to a project manager.

The work experience section uses numbers, percentages, and revenue to show specific outcomes.

What we love: Jackson calls out that she has industry experience as a practitioner. If you’ve worked on the execution and project management side of a business, call out both skill sets.

Become a Project Manager With a Winning Resume

Now that you know how to write your project manager resume and have inspiration from the above examples, it’s time to consider all the elements of your resume and begin writing.

Here’s a recap of what you need to write a winning resume:

Keep your resume design minimal.
Use the chronological resume format.
Your resume fonts should be easy to read.
Write specific outcomes in your experience section.
Include job-specific keywords and skills in your resume.
Include any certification that can give you an edge over other candidates.
Highlight your best achievements and succinctly describe yourself in your resume summary.

It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space:

Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July
Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B, the highest generated by a female act
Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B across the global economy

Major publications have attributed this renaissance (pun intended) of female consumer spending influenced to shifting post-pandemic habits but in reality, it’s been in the works for more than a decade.

From an economic standpoint…

Women have held a lot of economic power for years, they were just spending money differently. It’s been widely reported that for women with children, roughly 90% of their income goes back to their families. A staggering statistic compared to their male counterparts, who typically contribute 30-40% of their income back to their families.

Per the Wall Street Journal, major demographic shifts are impacting how women now spend money including:

More women opting to have children later in life, if at all
Higher workforce participation and wage increases compared to the prior decade
Evolving gender roles in the household

In other words, women have more money and more agency over how they spend it than ever before, and female audiences are spending on goods and experiences that align with their personal interests.

Women-centered Marketing

It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing.

Even before audiences knew that the Barbie movie’s plot was about examining the patriarchy, the marketing was clearly geared towards a female audience. Viewers were drawn in by the numerous cross-collaborations with their favorite brands, a catchy theme song that was trending on TikTok for most of the summer, and sheer nostalgia over their own childhoods.

Beyoncé and Taylor Swift, arguably two of the most popular musicians on the planet with extensive music catalogs focused on women’s empowerment, used social media to rally their predominantly female audiences around their subsequent tours.

Not only have they had some of the highest-grossing tours in history, but their audiences have also pumped millions of dollars into local economies at every stop. After all, fans aren’t just shelling out money for tickets. They’re also paying for travel accommodations, (often sparkly) clothing, and other goods and services to enhance their concert-going experience. The economic domino effect across industries is hard to ignore.

It’s not just entertainment, women’s sports have also had a record-breaking year:

The first half of this year’s WNBA season has drawn record viewers and sponsorships
The women’s FIFA World Cup also brought in record viewership from across the globe

The key takeaway for marketers isn’t to go all-in on content related to toys or to push pink, sequined merch. It’s that when customer groups feel seen, heard, and understood, they show up in a big way. Barbie, Beyoncé, and Taylor showed us that it’s always a win when you can make that happen.

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up.

Fortunately, you’re about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event.

Get instant access to our free meeting scheduling software. No more wasting time with back-and-forth emails or setting up calendar invites.

Unless you somehow magically know what type of calendar your target audience uses, your best bet is to include all three major calendar invites in your email, giving recipients a choice that works for them.

Outlook and Apple Calendar users will get an .ics file, and Google Calendar users will use a URL-based custom invitation.

Note: All screenshots and steps were taken on a Mac, but if you’re on a PC, the process is similar.

Step 1: Create a New Event 

Apple Calendar

Outlook

Google Calendar 

Step 2: Set Details for Your Event

Apple Calendar 

Outlook

Google Calendar

Step 3: Save and Send Your Event

Apple Calendar 

Outlook

Google Calendar 

Step 4: Insert Invites Into Your Marketing Email

Gmail

Apple 

Outlook

Step 1: Create a New Event

If you have a Mac, you can create your invitation in Apple Calendar. If you have a PC, you can create it in Outlook.

For Google Calendar, you’ll create the URL directly from your calendar application (you’ll need to be logged into your Google account to do this). It doesn’t matter which type of computer you have.

Apple Calendar

Open Apple Calendar and click on the “+” sign in the bottom right corner of the window. A pop-up will appear. Enter the name of your event in the “New Event” text box and hit return/enter on your keyboard.

This will create an event on your calendar, but it will place the event on the current date and time and leave the rest of the details blank. You’ll need to change this information to reflect the details of your event (more on that in the next section).

Outlook

Open up Outlook Calendar, then click on the “New Event” icon in the top left corner.

An event pop-up will open for editing — simply include the event’s title, time and date, location, and whether or not you want to set a reminder. To find the option to “Invite attendees,” click “More options.”

Google Calendar

Open Google Calendar in a new browser window. You’ll need to be logged into your Google account. Click the “Create” button on the top left side of the screen. A new event window should open.

Step 2: Set Details for Your Event

While Outlook, Apple Calendar, and Google Calendar events have slightly different formats, you’ll still need the same components for each one:

Event name
Location
Time
Event description
URL of your event’s landing page
Optional event alert

Below are examples of how these details look in the different applications, as well as a clarification of what information and format to use for each of these components.

Apple Calendar

Outlook

Google Calendar

The Details You Need to Include

Event Name 

Make sure the name reflects what your actual event name is called on your website and in your other promotions (this is a no-brainer, but we’re being thorough here).

You may want to also include your company name at the end so registrants can quickly remember who is hosting the event when they stumble on it in their calendar later.

Location

The physical address of the event (one line, such as “123 Business Ave, Springfield, TX”) or the landing page URL, in the case of an online event.

Time

Enter the start and end dates and times of the actual event. Adjust the event’s timing to your time zone, as you’re the one creating the .ics file. It will automatically change the time to correspond with each person’s time zone. For example, if you’re creating the event file in Boston for a webinar in San Francisco that starts at 10 a.m. PST, you should enter the start time as 1 p.m. EST.

Alert (Optional)

You can set up alerts so attendees don’t forget about the event between when you sent the invite and the time of the event. In Outlook, you can set a time for one reminder to go off (such as one hour before).

In Apple Calendar and Google Calendar you can set multiple alerts.

It’s important to not overwhelm people with too many alerts, as this creates a negative, intrusive experience. Below is an example of an alert sequence in Apple Calendar that reminds folks about your event but isn’t in-your-face:

URL of Event Landing Page

Do you have a specific landing page for your event or webinar? Include its URL, as it acts as a refresher for those who may be fuzzy on the details of what the event is about.

Include it in the URL section of an Apple Calendar invite as well as in the body text of your Gmail or Outlook invites if you haven’t already included it in the Location section.

Description

Here, you should include a snippet of the event’s details. This goes in the “note” section of your Apple Calendar invite, in the body of your Outlook invite, or in the “description” text box in Google Calendar.

It’s also helpful to provide your contact info in this section. That way, people can reach out if they have any questions.

Step 3: Save and Send Your Event

Once you’re all set editing the invite, you can save it to use as an attachment in your marketing email.

Outlook

Click on your event in Outlook, select “Edit,” and then click “More options.” Once you see the pop-up (shown below), type the emails of people you’d like to invite into the text bar “Invite attendees.”

When you’re ready, click “Send” in the top left of the screen to send the invite to people in your recipient list. 

Apple Calendar

Double-click on your Apple event to open it up, and then type emails into the “Invitees” text box. When you’re ready, click “OK,” and the invite will automatically be sent to the emails you’ve included in the event details.  

Google Calendar

Click on your event in your Google calendar and click “Edit event.” Then type emails into the “Add guests” text box to the right of your event details (next to “Rooms”). When you’re ready, select “Save.”

If you’ve done it correctly, Google Calendar will show you a pop-up confirming you’d like to send the event to guests. Click “Send” to ensure it gets sent to the emails you’ve included. 

Step 4: Insert Invites Into Your Marketing Email

The easiest way to send an event via email for Outlook, Apple, and Gmail is to do it directly from the event invite itself.

Each of these email providers gives you the opportunity to type emails directly into the event and include additional text, attachments, etc.

Best of all, the invite you’ll receive is clean and offers you the opportunity to accept or deny the invite directly from your email inbox: 

However, there are a few workarounds you can try if you’d prefer to include the event URL in a marketing email. 

Gmail Calendar

For the Gmail calendar, click “Edit” to open the event in a new window, and then select the “More actions” dropdown. From there, click “Publish event”: 

In the pop-up screen, you’ll see an HTML code or a link to the event. Simply click “Copy” beside the link to copy the link, and then open the email you intend to send and paste the URL.

You’ll want to ensure, however, that each email recipient has been included on the event invite list, as well. 

Apple Calendar

If you’re using Apple Calendar, alternatively, you’ll need to get a little more creative.

To workaround the option of sending the event to a recipient directly from the event details, simply send the event only to your own email. When you open the invite, you’ll see a .ics link attached to the email:

Simply download the .ics attachment, and then drag-and-drop that calendar event into an email to send it to recipients. 

Outlook Calendar

Finally, if you’re using Outlook, you’ll need to open your inbox and select “New Items” > “Meeting”:

Image Source

Click “New Meeting”, and finally, select “Reply with Meeting” from within the email itself: 

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And that’s it! You’re all set. Use these tips to send marketing events to leads, prospects, and customers alike.

Take a look at The Ultimate Guide to Event Marketing to learn more about the types of events you might consider creating to engage and delight potential customers. 

Editor’s Note: This post was originally published in June 2014 and has been updated for freshness, accuracy, and comprehensiveness.