Yearly Archives: 2023

Is AI taking over jobs?

A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of it being taken over by AI.

The site is interesting to explore, but it’s important to understand the facts. To give you an idea of how AI might affect the workforce, we’ll discuss the impact it’s already had, a list of jobs that AI can and cannot replace, and expert advice on how to future-proof your career and come out on top.

Table of Contents

Artificial Intelligence Disruption is Already Happening
10 Jobs AI Can Replace
10 Jobs AI Can’t Replace
Navigating Artificial Intelligence
How to Future-Proof Your Career

Artificial Intelligence Disruption is Already Happening

AI once posed the most significant disruption to assembly lines. The recent AI boom has changed that, as advancements have introduced AI to many different industries and businesses, and more and more workers leverage it to do their jobs.

For example, salespeople are using AI to analyze sales calls faster, bloggers and content creators are already using AI to streamline the writing process, and customer support reps are bringing customers faster solutions.

However, as advancements continue, will the disruption become so great that the workforce will find themselves replaced by AI?

HubSpot co-founder and CTO Dharmesh Shah has a positive outlook on the future of AI. In fact, he thinks bots and AI will make us better at our jobs and more secure in our careers, not the other way around.

Samyutha Reddy, Jasper’s Head of Enterprise Marketing, thinks similarly. Her teams regularly use generative AI, but she’s still actively hiring because AI can’t replace the human experience: “We value writers in our society because they’re able to give us a thought-provoking human perspective on the world…it’s about humans sharing opinions on very real topics that help build your perspective on how you feel about something. So an AI could really never replace that human perspective.”

Despite the expert opinions of Shah and Reddy, you might still be anxious about where your career stands. Below we’ll discuss ten roles with a higher likelihood of replacement by AI and the ten roles that are the safest based on data from the landmark The Future of Employment study and the website “Will Robots Take My Job?

1. Telemarketers

Future of Employment Study Likelihood: 99%

Will Robots Take My Job? Likelihood: 100%

Why: You probably already receive robocalls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 18.2% by the year 2031. This is largely because of the requirements to be successful: unlike other roles, these jobs often require repetitive and predictable tasks that can easily be automated.

However, successful human telemarketers have a level of social perceptiveness and emotional awareness that machines can never replicate.

2. Bookkeeping Clerks

Future of Employment Study Likelihood: 99%

Will Robots Take My Job? Likelihood: 100%

Why: Jobs in this role are expected to decline 4.5% by 2031, and it’s no surprise why — most bookkeeping is becoming automated if it hasn’t been already. QuickBooks, FreshBooks, and Microsoft Office already offer software that does the bookkeeping for you, so it’s no surprise this job has such a high probability.

3. Compensation and Benefits Managers

Future of Employment Study Likelihood: 96%

Will Robots Take My Job? Likelihood: 41%

Why: As companies grow, especially across multinational markets, a human and paper-based system can present more hurdles, time delays, and costs. Automated benefits systems can save time and effort for providing benefits to large numbers of employees, and companies like Ultipro and Workday are already being widely adopted.

4. Receptionists

Future of Employment Study Likelihood: 96%%

Will Robots Take My Job? Likelihood: 93%

Why: Pam predicted this back on The Office, but in case you’re not a fan, she said automated phone and scheduling systems can replace a lot of the traditional receptionist role — especially at modern technology companies that don’t have office-wide phone systems or multinational corporations.

But, receptionists develop relationships in the office that give them a unique advantage in providing customized support compared to an algorithmic system.

5. Couriers

Future of Employment Study Likelihood: 94%

Will Robots Take My Job? Likelihood: 95%

Why: Couriers and delivery people are already being replaced by drones and robots, so it’s only a matter of time until this space is dominated by automation altogether.

6. Proofreaders

Future of Employment Study Likelihood: 84%

Will Robots Take My Job? Likelihood: 100%

Why: Proofreading software is everywhere. From Microsoft Word’s simple spelling and grammar check to Grammarly and Hemingway App, there are a lot of technologies out there that make it easy to self-check your writing.

On the other hand, the relationship a proofreader develops with a client gives them an understanding of the intention behind a writer’s work and the contextual knowledge needed to successfully complete a project.

7. Computer Support Specialists

Future of Employment Study Likelihood: 65%

Will Robots Take My Job? Likelihood: 52%

Why: The field is projected to 6.2% by 2031, but with so much content on the internet with instructions, step-by-step guides, and hacks out there, it’s no surprise companies will rely more heavily on bots and automation to answer support questions from employees and customers in the future.

8. Market Research Analysts

Future of Employment Study Likelihood: 61%

Will Robots Take My Job? Likelihood: 40%: 61%

Why: Market research analysts play an incredibly important role in developing messaging, content, and products, but automated AI and surveys can compile this information more and more efficiently.

While automated research tools can have a leg up in scale, speed, and accuracy, a human researcher has hands-on knowledge and personal experience that an algorithm can’t develop. Human researchers that leverage automation tools can create a more effective process.

9. Advertising Salespeople

Future of Employment Study Likelihood: 54% 

Will Robots Take My Job? Likelihood: 52%

Why: As advertising shifts away from print and TV and towards web and social media landscapes, people simply aren’t needed to manage those sales for marketers who want to buy ad space. Social media platforms make it easy for people to buy space through free application program interfaces (APIs) and self-serve ad marketplaces removing the salesperson and making it faster and easier for users to run their ads.

10. Retail Salespeople

Future of Employment Study Likelihood: 92%

Will Robots Take My Job? Likelihood: 66%

Why: Companies are democratizing the shopping experience with features like self-checkout, and the modern buyer is much more internet-savvy and more likely to do internet research and make a buying decision on their own.

On the other hand, the care a retail salesperson brings during a 1:1 interaction differs from automated and unemotional support, and many consumers prefer to interact with humans during the support process.

1. Human Resources Managers

Future of Employment Study Likelihood: 0.55%

Will Robots Take My Job? Likelihood: 14%

Why Not: It’s kind of in the name — but your company’s Human Resources department will likely always need a human at the helm to manage interpersonal conflict with the help of non-cognitive and reasoning skills. Problem solving, contextual understanding, and unique business knowledge also make a human better equipped for this job.

The field is projected to grow 7.3% by 2031 as companies scale and need more robust structures for supporting and helping employees.

2. Sales Managers

Future of Employment Study Likelihood: 1.3%

Will Robots Take My Job? Likelihood: 30%

Why Not: Sales managers need high emotional intelligence to hit their monthly quotas, network and collaborate with customers, and motivate and encourage the larger sales team. Managers also have to analyze data and interpret trends. The high levels of intelligence required and the constant need to adapt to new situations make this role safe from automation.

3. Marketing Managers

Future of Employment Study Likelihood: 1.4%

Will Robots Take My Job? Likelihood: 18%

Why Not: Marketing managers have to interpret data, monitor trends, oversee campaigns, and create content. They also have to nimbly adapt and respond to changes and feedback from the rest of the company and customers, making this another human-forward career AI isn’t quite ready to replicate.

A unique contextual understanding and previous business experience make a human stand out from an automated system.

4. Public Relations Managers

Future of Employment Study Likelihood: 1.5%

Will Robots Take My Job? Likelihood: 20%

Why Not: Successful PR managers rely on a network of relationships and contacts to procure press placements and buzz for the companies they represent, making this another completely safe role. PR managers who have to raise awareness around an issue or mission need a particularly human touch to raise funds or get people to participate in a campaign, too — and jobs are expected to grow 7.6% by 2024.

Most importantly, public relations managers are often on the go, attending events and being on hand to provide support if need be — a computer will never be able to do this.

5. Chief Executives

Future of Employment Study Likelihood: 1.5%

Will Robots Take My Job? Likelihood: 0%

Why Not: It’s nearly impossible to automate leadership — after all, it’s hard enough to teach it. Chief executives must inform broad strategy, represent companies’ missions and objectives, and motivate huge teams of people working for them.Executives also have years of prior experience that make them successful.

Companies may answer to stakeholders and boards of directors, who likely wouldn’t want a robot giving them an earnings report, either.

6. Event Planners

Future of Employment Study Likelihood: 3.7%

Will Robots Take My Job? Likelihood: 8%

Why Not: Event planning is a growing field, and if you ask anyone on our events team here at HubSpot, whether you’re planning an event for employees, customers, or an industry event with tens of thousands of attendees, the planning process has many, many moving parts involved. Planners have to coordinate and negotiate with vendors, contractors, and freelancers to make things come together, and the organizational and people skills involved will make this another near-impossible role to automate.

Planners also attend events, ready to step in and troubleshoot on the spot. An automated tool simply couldn’t be present.

7. Writers

Future of Employment Study Likelihood: 3.8%

Will Robots Take My Job? Likelihood: 49%

The large score difference is likely due to developments and advancements in language models post-2013 that can write entire blog posts or social media content.

Why Not: Writers have to ideate, create, and produce original written material, something that AI writing tools have not yet been able to replicate in the same way as humans (see recent BuzzFeed controversy about AI-generated travel articles).

There are also many types of writers, some of which might be more at risk. An experienced journalist will likely be favored over AI, but a freelance copywriter may no longer be needed by a business that now uses AI to write Instagram captions.

8. Software Developers

Future of Employment Study Likelihood: 4.2%

Will Robots Take My Job? Likelihood: 39%

The large score difference is likely because of new back-end tools that help web developers write entirely new code, fill in gaps, and debug.

Why Not: Software engineering and development is complex enough for human beings, and the time and skill investment needed to create applications, software, and websites will be tough to replicate — especially since developers need to execute perfectly to create great products for customers. The field is expected to grow by 30.3% by 2024, so if you’re a software developer, you’re sitting pretty for now.

9. Editors

Future of Employment Study Likelihood: 5.5%

Will Robots Take My Job? Likelihood: 45%

Why Not: While the automated proofreading technology mentioned previously can take a load off, editors have to review writers’ submission for clarity, accuracy, comprehensiveness, and originality. Some software can spot-check for clarity and scan for plagiarism, the but editor role must be carried out by a human in order to read work as another human would.

10. Graphic Designers

Future of Employment Study Likelihood: 8.2%

Will Robots Take My Job? Likelihood: 34%

Why Not:Image generators like Midjourney and DALL-E make it easy for people to create what they want, but graphic design is an artistic and technical field best suited for someone with fine arts training and experience. Like writing, graphic design work must be original and tailored to a unique use case.

If a graphic designer is working with a business, it also requires building a relationship between both parties throughout the design process. Plus, some image creators have been found to plagiarize artists’ work — a lawsuit is likely the last thing people want.

Navigating Artificial Intelligence

Kate O’Neill, the author of Tech Humanist and Founder of KO Insights, explains that jobs that require emotional intelligence will be safer in the immediate future: “This is going to be a continuously moving target, but for the time being, what AI can’t do well is use emotional intelligence, understand situational context, make judgment calls, and generally see nuance and meaning like we do.”

“That means any kind of job that benefits from these kinds of human attributes is better off done by a human. A computer or robot may assist you in performing efficiently, but for now, you’re the one who adds the expertise on how to perform appropriately,” she added.

Even for jobs more likely to be impacted, there are always reasons why a human with real-life experience and expertise is a better fit. The best way to navigate the fast-moving world of artificial intelligence is to stay informed and adaptable.

How to Future-Proof Your Career

417,500 jobs were cut between January and May 2023, but only 3.9k were reportedly because of artificial intelligence — less than 1%. Still, regardless of what happens, you might be wondering how to future-proof your career. The answer? Re-skilling.

On a Marketing Against The Grain Episode, Kipp Bondar, HubSpot’s Chief Marketing Officer, said, “As I think about the evolution of AI, I think about one of the things that’s going to go part and parcel with it is the need to be amazing at re-skilling our workforce all around the world.” (Listen to the full episode here).

Re-skilling doesn’t mean preparing for the worst. Most jobs expect employees to engage in some sort of professional development, so this might be routine for you.

For example, you could explore different AI tools and how to leverage them in your day-to-day role or take a course to learn a new skill. As Shah said above, AI’s most significant impact will likely be helping us be more effective in our careers. But, if your job is impacted, having taken the time to re-skill leaves you more prepared for future opportunities where you present yourself as a multifaceted candidate.

Learning from others is another great way to stay on top of the changing AI landscape and learn new skills. HubSpot has spoken to experts that have leaned into AI and incorporated it into their processes, and their insight is a valuable way to get ideas for reskilling. Here are some helpful resources:

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (Podcast)
How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing
7 Creative Ways Sales Reps Are Using AI
Here’s How HubSpot’s Web Strategy Team is Using AI
How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing

Your Experience Is Your Greatest Asset

All technological revolutions impact how people work and AI will simply follow this pattern, having the most impact on rote and mundane tasks to save us time.

No matter what happens, your experience is your greatest asset in the face of a changing landscape. To stay up to date on AI and the trends, HubSpot’s State of AI pillar houses all the information you need.

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Leadership is comprised of a combination of skills business leaders leverage to lead entire companies.

Whether you’re the VP of Marketing or informally viewed as a leader within your team, it’s vital as a leader that you know how to help others achieve a common goal.

Here, we asked Black business leaders across a variety of industries what they’ve learned about leading a Black-owned business. Keep reading to learn what they had to say.

1. Know Your Numbers

“Know your numbers,” says Kimberly Bryant (@6Gems), Founder & CEO of Black Girls Code, whose mission centers around a very big number: Empowering 1 million young women of color, ages 7-17, “to become innovators in STEM fields”, by 2040.

Knowing your numbers is key to measuring the growth of your business and securing investments.

Bryant recommends “[understand] your reach, customer conversion metrics, revenues, and expenses front to back.”

Hiring a professional is also highly recommended, but doesn‘t negate a business leader’s responsibility to “Understand the intricacies of your business finances. This will help you lead and drive your organization forward through storms and triumphs.”

2. Strengthen Emotional Intelligence

During the growing pains of any business, it becomes increasingly important for leaders to manage their emotions.

“Emotional intelligence will make or break your leadership journey with your team and clients,” says Sherrell Dorsey (@sherrell_dorsey), founder of TP Insights, a newsletter on Black founders and innovations that has grown into investigating and reporting on Black tech trends, stories, and breaking news.

Black business owners are subject to harsh and even humiliating experiences fueled by racism and sexism on top of the everyday challenges of building a business.

When the work gets frustrating and tempers run hot, Dorsey cautions, “It’s a life-long journey to learn the art of mastering ourselves to navigate challenging times and lead when we feel the weight of the world, but exercising that EQ muscle will shape our forward trajectories when we invest in it frequently and ruthlessly.”

The Harvard Business review backs this up, with emotional intelligence accounting for “nearly 90 percent of what sets high performers apart from peers with similar technical skills and knowledge.”

3. Practice Self-Care

One way to build emotional intelligence is through self-care — as the common saying goes, “Always put on your own oxygen mask first.”

As a long-time serial entrepreneur and industry leader, Wayne Sutton (@WayneSutton), founder of The Icon Project — a company that addresses mental health and professional development needs for Black & Brown men in the tech industry — says, “You need to practice self-care to be emotionally prepared to lead others.”

It‘s hard to show up for others when you’re struggling to show up for yourself. All too often, this can lead to stress, exhaustion and burnout. Take the time for yourself in order to excel as a leader.

4. Be Relentless … With Your Calendar

André Blackman (@mindofandre), is the Founder & CEO of Onboard Health, a specialized executive search and talent advisory firm dedicated to building an equitable future of health. Backman encourages being “relentless with your calendar around creating buffer/space for thinking.”

Time is a precious resource we can never keep or replenish. Which is why it’s important to know where your time is going and to make time for yourself. To make sound decisions, leaders need space for reflection and deep thinking. That’s hard to do on a full schedule.

“While tackling fires, writing emails, and providing customer or client results are sometimes necessary, having time for yourself to process and look ahead is essential,” urges Blackman.

5. Demonstrate Your Expertise, Always

Black entrepreneurs oftentimes face an uphill battle when it comes to finding opportunities. It’s like trying to climb a steep mountain, where large companies act as checkpoints along the way. Gerald J. Leonard, author of Culture Is The Bass: 7 Principles for Developing A Culture That Works and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams, attests that “These checkpoints demand proof of your ability to scale, recruit and manage a team, and afford substantial insurance policies.”

>To tackle these seemingly inevitable obstacles, Gerald suggests “Partnering with others, and building relationships” that generate opportunity for connection with companies that can bring you closer to your goals.

Overcoming these challenges requires not only showcasing your skills but leaning heavily into networking. It takes time and effort to establish a track record based on skills and expertise, ensuring that one’s success is not attributed to skin color.

6. Build Your Business Case, No Matter What

Donald Thompson (@DonThompson_Jr) is the CEO and co-founder of The Diversity Movement, a full-service, product-driven consultancy specializing in assisting both businesses and organizations with operationalizing diversity, equity, and inclusion as an essential catalyst for success,

One commonality he has recognized in his own professional and business development journey is articulating “The vision,” especially when seeking support for long-term entrepreneurship efforts.

“While it is easy to get distracted or discouraged, I urge Black entrepreneurs to build that fundamental business case,” Whether it’s a 30-second elevator pitch or the hour-long business pitch, Donald emphasizes that it is essential to “create that compelling case for people to bet on you with their time and energy.”

By consistently building and refining your vision, you’ll be able to confidently navigate the path to success.

7. Be The Change You Want To See

“I’ve seen through experience how being the change you want to see in the world makes a real difference,” says Ronell Smith (@RonellSmith), CEO and founder of RS Strategic Solutions, and digital marketing strategist for over a decade.

Throughout his time spent in the business, Ronell has identified the significant disparity in Black-owned and spearheaded networking spaces, mentoring opportunities, information sharing platforms, and overall support.

His best piece of advice for tackling this revolves around creating your own representation, especially through your own business. “The simplest and easiest way to remedy this is to be the change you want to see.Each week, I devote at least six to hours to meeting with and mentoring young minority entrepreneurs and soon-to-be entrepreneurs.”

By fostering these relationships, you are also cultivating a supportive, sustainable ecosystem for minority-owned businesses.

8. Ask Big, Bold & Expansive Questions

Tony Robbins once said, “The quality of your questions determine the quality of your life and business.” This quote rings true for Felecia Hatcher (@FeleciaHatcher), co-founder of the Center for Black Innovation, a research think tank building equitable pathways to rid Black communities of innovation deserts.

Hatcher is no stranger to both asking and receiving big, bold questions. This is why she encourages Black business leaders to get into the habit of doing the same with their team — and themselves.

“We must ask big, bold and expansive questions to ourselves and the people around us.” From these questions can emerge “insights [that] will help inform your best next moves.”

You may be the leader, but you don’t have all the answers. By asking “big, bold, and expansive questions”, you can find the possibilities with your team.

Leadership starts with taking care of yourself, your team, and the business as a whole. The lessons in leadership these Black-owned business leaders have shared is just the tip of the iceberg and a great starting point for others to apply right now. Practicing these tips now can improve your leadership for the long run.

Post Content

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same.

The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content.

To help you accomplish this, we’ve created a list that features the best (free and paid) video editing tools on the market. All of these tools make it possible for you to create engaging, standout content for one of the top social platforms globally.

Skip to:

Free Video Editing Software
Paid Video Editing Software

1. Shotcut

Shotcut, a free open source video editor that is available for Windows, Mac, and Linux, offers a variety of impressive features comparable to Windows Movie Maker. For instance, the tool allows you to cut video footage to a certain length before converting it, and offers filters and effects to make your video look sleeker. Shotcut can handle streaming in a variety of formats, ranging from HTTP to RTSP and UDP.

While the interface is minimalist, the tool is actually very comprehensive, and all of its video and audio filters are fully customizable. Best of all, you can add, remove, or alter your changes at any time, since editing on Shotcut is non-linear; or able to be edited out of chronological order.

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Price: Free

Available for: Windows, Mac, and Linux

2. VSDC Free Video Editor

VSDC allows you to either import existing clips or record directly from your webcam, making it an excellent option for YouTube vloggers. The interface is simple, and the tool provides options to apply “Instagram-like filters”, voiceovers, titles, shapes, and other impressive visual and audio effects. Additionally, VSDC lets you export straight to YouTube or another social network.

It‘s important to note, if you want to export your videos from the free version, you’ll select the cog icon in the top right, click “Acceleration options” and then uncheck the box marked, “Use hardware acceleration for encoding video”.

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Price: Free, or $19.99 for Pro Version

Available for: Windows

3. DaVinci Resolve 18

Matti Haapoja, a YouTuber with a channel that focuses on the filmmaking process, reviewed this tool and compared it in quality to Final Cut Pro and Premiere Pro (unlike those programs, DaVinci Resolve 18 is completely free). DaVinci Resolve provides tools for both offline and online editing, color correction, post-production audio effects, and visual effects. Additionally, the software lets you collaborate with others during the editing process, which could be particularly helpful if you have multiple video editors on your team.

The software‘s latest iteration comes with new AI tools to help sort and analyze audio clips based on classification. Best of all, DaVinci Resolve offers impressive features to help your video rank for SEO — for instance, you can use Smart Bins to automatically sort and display footage based on metadata criteria (you can also sort manually). Additionally, you’re able to enter custom keywords and tags.

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Price: Free for DaVinci Resolve 18, or $295 for DaVinci Resolve Studio

Available for: Windows, Linux, Mac

4. LightWorks

If you’re looking for an extensively customizable, professional software, then look no further than LightWorks. While it’s available for free trial, investing in this software will offer a much more extensive user experience. LightWorks offers media production features that you can use to edit film nonlinearly, with over 100 special effects. Not only that, it has support for up to 4K resolution and is compatible with both HD and SD formats. Users can also enjoy a range of royalty-free audio and video content suitable for YouTube’s copyright guidelines. The software features new social media templates for smooth transitions, thumbnails, and more that can prove beneficial for uploading to many different channels.

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Price: Free, $9.99 monthly for Create or $23.99 monthly for Pro

Available for: Mac, Linux, Windows

5. FlexClip

FlexClip is easy to use and has a free plan that allows you to create up to 10-minute videos. This makes it a great option for YouTubers who are just starting or who are tight on budget. Even if you have no experience with video editing, you can easily create professional-looking videos with FlexClip since it offers a library of video templates in different categories that can be used to create videos quickly and easily. These templates include a variety of styles, from slideshows to product reviews to explainer videos.

Additionally, FlexClip just released three cutting-edge AI functions, including AI video script, text-to-speech, and AI image generator, which are set to revolutionize the video creation process. You can also easily add voiceovers or narration to your YouTube videos without the need for external voice recording with the text-to-speech feature.

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Price: Free, $9.99 monthly for Plus, or $19.99 monthly for Business

Available for: Mac, Linux, Windows

6. InVideo

If you’re new to creating video content, InVideo will help you tackle the learning curve of editing. Using AI tools, this software allows users to upload video and quickly find a template that works for them.

Generate scripts with AI, or use it to quickly convert blog articles to video content with InVideo‘s text-to-video feature. Users also have the option to build videos from scratch using the tool’s library of 8 million stock media options.

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Price: Free, $15 monthly Business plan, $30 monthly Unlimited plan

Available for: Windows, Mac

1. Wondershare Filmora 12

Referred to as “a video editor for all creators”, this tool is incredibly easy to use whether you‘re a novice video editor or a professional. With Filmora, you’re able to use filters, overlays, transitions, and custom titles to spruce up your content for YouTube and engage your audience.

Additionally, the tool offers audio features for key-framing and background noise removal, as well as an audio equalizer. If you have multiple clips you’re hoping to combine into one cohesive video, this is a good tool for you — it allows you to import up to 100 layers of media and offers features so you can layer your clips.

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Price: Free trial, $49.99 Annual Plan, $59.99/year Cross Platform Plan, or $44.99 annually, $79.99 one-time payment for Perpetual Plan

Available for: Windows, Mac, or app version for iOS or Android

2. Vimeo

Vimeo’s editing tool (formerly Magisto) is a software that simplifies video editing for those intimidated by more technical processes. Designed for novice and beginner video editors, this interface uses AI to create video content in minutes. Users only have to upload footage and audio files and the software does most of the work based upon the style of video requested. Editors can use its professional auto-editing abilities that include facial recognition, filters, and more on a PC or smartphone. Magisto’s easy-to-use streamlined process is an efficient way to create videos for business at scale on iOS and Android devices.

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Price: $12.99/seat/year Starter, $20/seat/year Standard, $65/seat/year Advanced, contact for quote for Enterprise

Available for: iOS, Android

3. PlayPlay Video Editor

PlayPlay is a cutting-edge online video editor platform that empowers users to create professional-quality videos with ease. PlayPlay was designed for marketing and communication teams with a user-friendly interface and a wide range of customizable templates to help users craft engaging video content that resonates with their target audience.

Making video creation even easier, PlayPlay has introduced an AI Assistant feature to help you create videos faster. The royalty-free Getty image and music libraries will help you to create the best-quality content with less cost. You can also choose from thousands of categorized media and audio files for your project.

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Price: Free trial, contact for enterprise pricing

Available for: Windows

4. Movavi Video Editor

Movavi Video Editor enables you to create stunning videos with the help of special effects, transitions, and customizable color profiles. It‘s easy to use, and you can even add voice-overs and background music from Movavi’s library or your own audio files. This video-editing software makes all difficult tasks easy including background removal, split-screen, and even motion tracking, so you won’t need any special previous experience to start using it. Above all, you can enhance the audio quality by normalizing the volume and removing background noises.

You can save projects in 4K resolution if you’re looking for ultra-high quality video footage and export the results in any format. Moreover, you can upload your finished videos directly to YouTube, Google Drive, Vimeo, and TikTok to get your content out as quickly as possible.

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Price: $94.96 Video Suite 1-year subscription, $104.95 Video Suite + Photo Editor 1-year subscription, $155.95 Unlimited 1-year subscription

Available for: Mac, Windows

5. Premiere Pro

Premiere Pro is one of the highest-quality video editor tools you’ll find. Used by Hollywood filmmakers, TV editors, and YouTubers, the software offers all the creative features you need to craft polished videos. Premiere Pro provides features for color grading, data visualization, and audio tools to remove background noise. Additionally, Premiere Pro now comes with Premiere Rush CC, which is an app you can use to edit footage on your phone, then share directly to your social networks, including YouTube.

Leticia De Bortoli, a HubSpot Senior Video Editor, shares what takes her videos to the next level. She uses Premiere when editing her team’s videos, as well as Audition for sound, and DaVinci for color correction. Bortoli cites this software, great lighting, and audio tools as the secrets to her sharp videos.

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Price: As a standalone app, Premiere Pro is $239.88 per year

Available for: Mac, Windows

6. VideoStudio

VideoStudio is an excellent video editing software that is intuitive even for the beginner editor. This software has all the standard features to storyboard and sound editing for footage up to 4K. Users can benefit from VideoStudio as it has individual auto movie creator features like Highlight Reel creator to assist in simplifying the editing process. Starting your YouTube channel with the help of VideoStudio would be a smart way to build your content.

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Price: One-time payment of $59.99 to $79.99 depending on package

Available for: Mac, Windows

7. Pinnacle Studio 26

Pinnacle Studio 26 is an editing software that is made for video enthusiasts looking to build unique and eye catching content. Not only does this software offer high end features like fast rendering performance, motion tracking, and color correction, but it can support 360 camera and VR footage in its Studio Ultimate package. Pinnacle’s range of effects goes beyond previously mentioned softwares by letting users create frame by frame edits for enhanced masking or warping of footage for astonishing visual effects. Dynamic features aside, it can also simplify screen recording or multi-camera editing perfect for a variety of YouTube series formats.

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Price: One time payment of $59.95 to $129.95 depending on package

Available for: Windows

8. CyberLink PowerDirector 365

Users who subscribe to PowerDirector can enjoy video and audio software with new effects, music samples, and general improvements added monthly. The difference between this software and others is that this editing software offers you features similar to Photoshop, for your recordings. You can enjoy creating vector shape designs in the same interface used for desirable YouTube titles and transitions in the same interface as where you edit frames of footage. While there is a learning curve with CyberLink PowerDirector, the possibilities are endless when you begin.

Additionally, David Guerrera, a HubSpot Senior Video Creator and Animator, mentioned the YouTube channel Film Riot for further inspiration when making unique videos with powerful software. “Film Riot is a great resource for filmmakers of all skill levels who are looking to learn new techniques to use on their next low budget or big budget video project.”

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Price: $51.99 annually base plan, $96.99 annually Director Suite plan, or $139.99 annually for Ultimate plan monthly and $69.99 annually

Available for: Mac, Windows

Choosing the Right Editing Software

Ultimately, you‘ll need to choose software that works for your team and your budget, but creating high-quality YouTube videos doesn’t have to break the bank. In fact, you can find plenty of tools that are either free or fall under $100.

The hardest part about starting a YouTube channel is, starting. There’s a lot of competition on the platform, but there are ways to break through the noise. Building a channel with videos featuring smooth video editing, high-resolution picture and clear audio recording will set the standard for your channel’s success.

Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.

You know the expression, “What you see is what you get”?

Well, when it comes to email marketing campaigns, that might not always be the case.

In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can use to make sure your emails are ready for the eyes of your leads and customers.

What is an email previewer?

An email previewer is a tool that helps you preview your messages before sending them to your list. Previewing your messages ensures your emails are professional, error-free, easy to read, and ready for your leads and customers.

Why use an email previewer?

Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.

Sometimes images are blocked, alt text is missing, or fonts won‘t render. If this happens, you could damage your credibility and lose subscribers. That’s why it’s essential to test your emails before you send them.

Now let’s take a moment to review HTML versus plain text emails and previews.

No matter which email type you choose, you should preview your emails to make sure they’re ready for your audience.

This is especially important if you go with an HTML email since it inherently includes multimedia elements, colors, fonts, branded elements, images, and more.

HTML Email Preview

As your HTML emails become more sophisticated, it’s important to preview and test your emails before sending them to recipients. An HTML preview allows you to adjust anything necessary before the final version is sent to your audience.

That way, you can send your messages to the people who matter most — your customers — with complete confidence.

From HubSpot to GlockApps, here’s how to choose the right email previewer for your needs and budget. Aside from previewing emails, many suggested tools also include other email marketing features, like advanced testing.

1. HubSpot Email Marketing Tool

Price: $18 per month to $800 per month.

We’ve baked HubSpot’s Email Marketing Tools into your CRM plan. You can use authentic and accurate customer data to power your email marketing efforts.

Because the CRM platform scales with your business, HubSpot’s Email Marketing Tools are ideal for growing companies.

You can easily customize lists as your subscriber count grows. The drag-and-drop email editor also makes previewing emails for different devices and platforms easy.

2. SendX

Price: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.

SendX is an email marketing software for experienced email marketers. There’s only one plan (Business Plan), and the price varies based on your volume of subscribers. The Business Plan includes all software features and unlimited emails per month.

SendX caters to “unfairly banned” niches, including “cryptocurrency” and “affiliate marketing.”

Their product offers a heatmap report featuring an overview of call-to-action (CTA) success across campaigns. You can use the feature to see which visuals inspire readers to take action.

3. Campaign Monitor

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Price: $9 monthly for a basic plan; $29 monthly for an unlimited plan; and $149 monthly for a premier plan

Campaign Monitor’s Inbox Preview tool shows what your email will look like when sent to all major email providers and when viewed on various devices.

You simply have to click the view you’d like from the options listed on the left. It’s even possible to view your email without images.

In addition, this tool can check to see if your email will pass popular spam filters to ensure it lands in your audience’s inboxes.

4. Mailosaur

Price: $9 a user per month for a starter plan; $16 a user per month for a business plan; $20 a user per month for a professional plan; and custom pricing for enterprises

Mailosaur allows you to instantly see how your email will appear on all popular email clients, allowing you to catch any mistakes and to feel confident that your email will look great in any inbox.

It further allows you to view your email on different devices and different browsers. You’ll be sure to correct any errors before sending out your emails.

5. GlockApps

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Price: $59 monthly for a basic bundle; $99 monthly for a business bundle; $199 monthly for a custom bundle

GlockApps is a deliverability tool that helps marketers in the tech space preview and test their emails. Aside from testing for spam scores, you can preview and analyze email content.

Once you run the tests, GlockApps will provide you with action steps to improve your emails before pressing send.

6. SendForensics

Price: $39 monthly for a brand plan; $63 monthly for a company plan; $159 monthly for an agency plan

SendForensics is an all-in-one email deliverability tool for in-house marketers and agencies. SendForensics’ tool is mainly for email testing, but the paid plans also offer a previewing feature.

Because the previewer doesn’t use an emulator, you’ll see your email exactly how it’ll look on a device or browser.

It’s important to note that the following free email preview tools are also free email testing tools. Meaning, they have the ability to assist with email previews and email testing.

1. HubSpot Email Marketing Tool

Get Started with HubSpot’s Email Marketing Software for Free

With HubSpot’s Email Marketing Tools, you can create, personalize, and optimize your marketing emails without the need for any code or help from designers.

Since this tool is part of the HubSpot CRM platform, you‘ll know the data you’re using to customize your emails is accurate. For instance, personalize emails by referring to the recipient’s lifecycle stage or membership status — then schedule your campaign so your customized emails are sent automatically.

Pre-made, customizable email templates and the tool’s drag-and-drop editor allow you to quickly create beautiful emails to your recipient list.

Lastly, A/B test different elements of your emails — such as subject lines or the time that you send your emails — to determine what works best for your audience.

2. SubjectLine.com

Testing the visual design of your emails is important. However, don’t forget to preview your actual content as well.

With SubjectLine.com, you can test your subject lines and receive a free rating out of 100. The tool considers the total length, word length, urgency, and more.

Word choice matters in your subject lines, and this tool will help you develop more clickable subjects so your readers are more likely to open.

3. MailNinja Email Previewer

MailNinja is a free, easy-to-use, uncluttered email preview tool. With this tool, you can see instant previews of your HTML emails. Additionally, you can double-check your alt text, send test emails, and see how your email will look on different devices.

This is a simple, free option if you don’t trust or want to use a different preview tool than your email marketing software.

4. Inbox Analyzer

Inbox Analyzer, another free email preview tool, helps take the pain out of inbox and spam testing your emails.

Send your emails to the most popular inbox providers to see how they appear and if they deliver — this tool will let you know if your email hits the inbox, spam folder, or is undelivered.

Additionally, you‘ll receive instant reports on your sender scores, reputation alerts, and even blocklists. With this tool, you’ll be able to find issues and learn how to resolve them.

5. PutsMail

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PutsMail is a free email testing tool by Litmus. Plus, PutsMail lets you see how your email will look across 50+ platforms and devices. This is a great tool if you’re just looking for a quick and easy way to preview your emails.

1. Get Response

Price: $19 monthly for email marketing; $59 monthly for marketing automation; $119 monthly for ecommerce marketing

Get Response is an email marketing software that can help you create content, boost sales, and increase traffic to your site. Preview your emails in over 25 popular email clients, and determine if and when multimedia elements like images are blocked.

2. Litmus

Price: $99 monthly for Litmus Basic; $199 monthly for Litmus Plus

Litmus is a tool for testing and developing email campaigns. With a paid account, you’ll gain access to an email preview testing tool that allows you to see screenshots of your emails across 90+ different apps and devices.

Litmus allows you to personalize messages at scale. It’s suitable for established companies with large email lists. Every paid plan comes with email previewing and offers unlimited read-only users. There’s a range of templates that are easy to implement.

Better yet, if you have a Litmus account, you can add a Chrome extension to your browser and test your emails without ever leaving your email service provider.

With the extension, you can validate your links, images, and tracking. Plus, the extension will instantly run a new checklist with every edit.

3. Stripo

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Price: $15 monthly for a basic plan; $45 monthly for a medium plan; $95 monthly for a pro plan

Stripo is an intuitive email builder with email testing and a variety of available email service provider (ESP) integrations (including HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of custom modules, so you can use them across various campaigns.

All of the emails you design with Stripo’s HTML editor are responsive, so you’ll never have to worry about how they render for recipients across different devices. Additionally, after building dynamic AMP emails with Stripo, the tool’s code validator checks the email for errors for you.

Stripo will be releasing a “Real-time co-editing & commenting” feature for the Medium and above plans in the future. Stripo works for in-house marketers — there’s also a use case for HR managers who send out internal newsletters.

4. Email Preview Services

Price: $25 monthly for a standard plan; $45 monthly for a business plan; $160 monthly for a professional plan; $399 monthly for an enterprise plan

Email Preview Services (formerly Preview My Email) is another email testing solution that can help you improve your performance.

With it, you’ll get real screenshots of your email across all the popular email providers in one click. This tool also offers email analytics that can help you better understand your email audience.

It’s a great email enhancement solution for marketers, designers, and developers. Every plan has unlimited email previews to access via a dedicated inbox.

Email Preview Services gives you four ways to preview emails before sending — copy-paste, API integration, HTML-upload, and send as email.

5. Email on Acid

Price: $74 monthly for The Basics; $134 monthly for Premium; $449 monthly for Professional)

Email on Acid is an email preview tool designed to help you display emails properly across all clients. The email previews are live clients, so you’ll see exactly what your subscribers see.

This tool gives you screenshots, so you have no questions about what your email will look like on 90 clients and devices. It also tests for poor formatting, broken links, and code problems.

Email on Acid also offers the ability to comment, edit, and review email previews directly in the software for a faster and more efficient testing process.

Start Previewing, Testing, and Rendering Your Emails

Previewing your emails is an important part of email marketing. If people can‘t see your emails or your credibility is ruined, those emails haven’t done their job.

Use an email previewing and testing tool to ensure they’re perfect for recipients.

Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.