Posts in category: Uncategorized

If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?

To answer that question, you will need to complete the following steps: 

determine how many visitors are typical to websites in your industry
determine how many visitors are “good” for websites in your industry
establish a goal based on variables like industry, size, and user experience and create an action plan to achieve it

In this post, we’ll walk through how to complete each of these steps. Feel free to jump on one of the links above to skip to that step. Otherwise, let’s get started. 

How many visitors does a website typically get?

It depends. With over 1.9 billion websites on the internet today, it is impossible to provide one number, or even a range, to accurately answer this question. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry.

Going off of pure numbers can be a good start to understanding customer behavior. HubSpot’s recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. 

However, it’s easy to get lost in the data, so it’s good to see what the experts have to say. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages.

The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. Thanks to this survey, we can provide some answers for how many visitors a website typically gets and where these visitors come from. 

When asked how many total visitors the website they tracked analytics for got per month, the majority answered between 1,001 and 15K. Here’s the breakdown:

1,001-15K (46%)
15,001-50K (19.3%)
50,001-250K  (23.2%)
250,001-10M (11%)
10M+ (0.5%)

These percentages change when you consider other factors, like the size and age of the website. Let’s look at those breakdowns below. 

Visitors by Website Size

Since website size might refer to the company size (ie. the number of employees) or to the amount of content on the website, we looked at both factors and how that affected total monthly visitors. 

According to the HubSpot survey of over 400 web traffic analysts, the number of employees correlates to the number of monthly visitors — but more employees doesn’t always mean more visitors. Sites with over 1000 employees did make up the majority that get between 50,001-250K and 250,001-10M total monthly visitors. They were also the only sites that get over 10 million total monthly visitors.

However, approximately 8% of companies with fewer than 10 employees get between 250,001-10M total monthly visitors whereas 0% of companies with 11 to 200 employees do. Also, approximately 31% of companies with 201 to 500 employees get between 50,001-250K and 250,001-10M total monthly visitors, which is higher than the percentages of companies with 5001 to 1000 employees and companies with more than 1000.

According to the data, the less frequently you publish, the less visitors you get per month and vice versa. For example, 36% of sites that publish multiple times a day get between 1,000 and 15K monthly visitors whereas 100% of websites that publish once a quarter or less do. Also, only sites that publish multiple times a day get over 10 million total monthly visitors.

Visitors by Website Age

According to HubSpot data, the age of a website correlates to the number of monthly visitors. Sites that have existed for over 10 years did make up the majority that get between 250,001-10M and over 10 million total monthly visitors, and the minority that get between 1,001-15K.

However, older doesn’t always mean more visitors. For example, approximately 34% of sites that have existed for 7-9 years get between 50,001-250K total monthly visitors whereas only 29% of websites that have existed for over 10 years do.

Where do visitors come from?

Knowing how many total monthly visitors websites get on average is important — but it’s also important to know where these visitors are coming from. It can help you determine whether you should invest more in email or social media, for example, or in ensuring your site is mobile-friendly. Let’s take a look at the results of the HubSpot survey below. 

Visitors from Traffic Sources

According to HubSpot data, the distribution of website traffic by source is:

Direct (22%)
Organic Search (17%)
Social (16%)
Email (14%)
Display ads (12%)
Referral (9%)
Paid Search (9%)
Other (1%)

As you analyze other companies and industries, you can assume that direct traffic, organic search, and social are the top web traffic sources.

Visitors from Device Types

According to this HubSpot data, the distribution of website traffic by device type is:

Mobile (41%)
Desktop (38%)
Tablet (19%)
Other (2%)

Other data suggests that mobile makes up an even greater percentage of website traffic worldwide. In fact, mobile has accounted for approximately half of web traffic worldwide since 2017 according to data from Statista.

How do you scale this information to your business? There are a series of factors to consider when determining how many visitors your site should get and setting a “good” number — or benchmark — as your goal. Let’s take a look.

How many unique visitors per month is good?

The answer to this question depends on a few factors. First, are you evaluating a B2B, B2C, or hybrid company? B2B companies have a target audience of other businesses and organizations. B2C companies target direct consumers.

One can infer that the potential for more unique monthly visitors for B2C companies is greater than that of B2B companies simply because their target audience is exponentially larger. B2B companies use niche marketing to sell particular products or services to a specific group of businesses while B2C companies focus their strategy on the needs, interests, and challenges of people in their everyday lives.

Data from the HubSpot survey of over 400 web traffic analysts provides mixed results however. While 22.5% of B2C sites get between 40,001-100K unique monthly visitors, only 16.7% of B2B websites get that amount. However, 16.7% of B2B sites get over 100K unique monthly visitors and only 14.7% of B2C sites do. 

In the table below, you’ll see a breakdown of how many unique visitors that all websites included in the survey get, and a breakdown by B2B and B2C sites. 

Unique Monthly Visitors

Total

B2B

B2C

1-10K

39.6%

41.2%

39.1%

10,001-40K

24.2%

25.5%

23.8%

40,001-100K

21.0%

16.7%

22.5%

100,001-2M

13.9%

14.7%

13.7%

2M+

1.2%

2.0%

1.0%

Taking note of the data above, determining how many monthly unique visitors is “good” for your company depends on your answers to the following questions.

What is the standard in your industry?

To make an accurate guess of where your company should be, determine the industry standard. To do this, evaluate your competition. Using tools like the previously mentioned SimilarWeb and SEMRush, you can create a general overview of your competitors and use these statistics to establish an average for your industry.

For example, in 2023, leisure & hospitality saw a 30.49% increase in website traffic. This is likely because people are looking to travel more and invest in home improvements post-pandemic.

How much content do you produce?

The more content you have available on your site, the more opportunities you create for visitors to find it. How much new content are you producing? One? Three? Five or more? The size of your team will affect the amount of content you’re able to create. If you find that you’re unable to produce new content, consider expanding the size of your team to meet your needs.

How well is your content strategy working?

To fix something, you need to know if it’s broken. Evaluate whether your content strategy is working. Are you ranking for your keywords? Have you seen an increase in views over the last few months? Where is the bulk of your traffic coming from? Once you can determine how your site is currently performing, you can take active steps to create an effective content strategy.

What is the search volume for your targeted topics?

Search volume for your targeted topics is directly related to the demand for that information, product, or service. High search volume can mean more visitors; however, this is directly affected by the competitiveness of your keywords.

How competitive are your target keywords?

A combination of these factors affects your website’s unique visitors per month, but it boils down to competition. The more competitive your target keywords, the harder it is to rank on the first page of a SERP. The more competitive the industry, the greater the chances of having potential website visitors split among the competition.

For example, in the HubSpot survey, 29.4% of B2C websites described the competitiveness of their target keywords as above average, or highly competitive, whereas only 25.4% of B2B sites did.

Is your website secure?

Establishing a safe and secure website with an SSL certificate can boost your reputation and relationship with future consumers. Not only does it mean less time worrying about potential security incidents, but it allows your visitors to insert their information into your systems with confidence.

Is your website accessible?

Fifteen percent of the world’s population are persons with disabilities. Many still use the web, and businesses must ensure that their content is accessible. Accessibility is not a feature, and making your website convenient to all visitors is not a bonus but a necessity.

Is your website mobile-friendly?

If your site isn’t mobile-friendly for cell phone users, you’re cutting off a large portion of potential visitors. According to data from Statista, the number of unique mobile internet users stood at 4.66 billion in 2021, indicating that over 92 percent of the global internet population use a mobile device to go online.

Optimizing your website for mobile is therefore essential. Over 50% of the web traffic analysts surveyed by HubSpot said that it was one of the SEO strategies they leverage. 

Is your website optimized for the user experience?

Click-through rate and bounce rate are metrics that help determine the user experience on your website. You should evaluate them together. 

Click-through rate is the percentage of people who visit your page after it comes up in a search. Bounce rate is the percentage of people who arrive and leave your web page quickly after landing on it. While a high click-through rate is positive, a high bounce rate is negative. A high bounce rate sends search engines a signal that your content isn’t relevant to the users and negatively affects your rank.

In the HubSpot survey of over 400 web traffic analysts, the average click-through rate and bounce rate ranged widely. However, most of the websites (67%) had a click-through rate between 10-39%, while the majority (43.8%) had a bounce rate between 21-40%. These are good benchmarks to use for your site. 

Once you can evaluate your industry, website, and content strategy, the next step is to set goals and execute them.

Setting Reasonable Goals For Website Traffic

Focus on the word “reasonable.” A goal to reach 10,000 monthly visitors next month might not be a stretch if you garnered 9,000 visitors this month. However, if your website receives an average of 2,500 monthly visitors, this goal is less probable. Setting a realistic and attainable goal is the key to creating the proper marketing strategy for your business.

Step 1: Define your goal.

First, define your goal. To do so, analyze your current metrics and that of your competitors.

Platforms such as Google Analytics, HubSpot,  SimilarWeb, SEMRush, and Ahrefs will enable you to analyze the traffic of websites in your industry. Using a combination of these tools is common. For example, in the HubSpot survey, about 82% of the web traffic analysts used Google Analytics and 25% used HubSpot’s web analytics. The next three most popular tools were Mint, Spring Metrics, and SimilarWeb.

Let’s use HelloFresh and other meal kit delivery services as an example. The company’s direct competitors include Every Plate, Home Chef, and Blue Apron. The ranking for their monthly total visitors, according to SimilarWeb and Sitechecker, is as follows for February 2022:

HelloFresh: 12M
Every Plate: 2.9M
Home Chef: 2.7M
Blue Apron: 1.9M

Note that the same website may differ in traffic estimates provided by different tools. While you can’t assume which platform is more accurate than the other, you can use a combination of information from different sources to find an average. This will provide a snapshot of how many visitors a website typically gets. 

For example, if you’re a new meal kit delivery service looking at the total monthly visitors for these companies, you’d get an average of 4.9 million monthly views. Now, this can be a goal for future growth, with incremental benchmarks. 

A monthly goal for a small business receiving 5,000 total monthly visitors could be 10% or 500 visitors, for example. Set goals with a content plan in mind. With this goal in place, you can use it to determine the success of your content strategy.

Step 2: Build a content plan around MSV.

Monthly search volume (MSV) is the number of times a specific keyword is entered into a search engine each month. MSV allows you to anticipate the amount of traffic available for a particular keyword term. Armed with this knowledge, you’ll be able to gauge which keywords are worth targeting for your content strategy. You’ll also be able to assess the needs of potential clients and customers and cater your content to them.

An effective content plan won’t only target keywords with the highest MSV. In the HubSpot survey, only 15% of the web traffic analysts described the MSV for their target keywords as “very high.” The majority (60%) described it as “somewhat high.”

Some free online keyword tools that help calculate MSV include Google Keyword Planner, Ahrefs Keyword Generator, and Answer the Public.

Step 3: Determine a publishing cadence.

In conjunction with creating your content strategy, lay out a schedule. How often you update your website is key to attracting more visitors because you increase the number of opportunities to land on your page. According to the data from the HubSpot survey shared above, you want to post new content to your website multiple times a month at least. Ideally, you should post new content once a day. Websites that post daily are more likely to get between 15,001 and 250K visitors per month, and less likely to get between 1,0001 and 15K visitors than websites that post monthly.

The amount of content is, of course, dependent on the size of your team and audience. The more resources you have, the more content you can create. The larger your audience, the more content you should create.

While determining a publishing cadence is necessary, it is equally important to stick to it and remain consistent.

Step 4: Assess your performance.

The first step to assessing your goals is having a data reporting software set up. Once you do, it’s time to look at a range of metrics. Of the web traffic analysts surveyed, total monthly visitors, unique monthly visitors, and bounce rate were the most common metrics used to assess website performance. Others included search traffic and industry-wide trends.

To start, check if your unique monthly visitors increased. Whether or not you met your goal, ask yourself the following questions to review your progress:

Did your unique monthly visitors increase or decrease? By what percent?
Are you ranking for targeted keywords?
Was there a trend (increase or decrease) in visitors across your industry?

An increase or decrease in your unique monthly visitors isn’t enough to gauge the complete success of your goal or content strategy. Are you ranking for your targeted keywords? If yes, your content strategy is working, and your location in SERPs can lead to further increases in the future. If not, reassess and adopt new SEO methods for growth.

When assessing your performance, it might also be necessary to measure factors out of your control, for example, industry trends. Was there a mutual dip in unique monthly views among you and your competitors? It is possible that your keyword MSV wasn’t as high as in previous months. A decrease in MSV for your keywords is out of your control. However, it is your responsibility to pivot and discover what your target audience is searching for.

How many visitors should your site get?

In content strategy and marketing, consistency is key. How many visitors should your site get? Ultimately, it comes down to how consistent you are in the tips featured above. Do you keep up with industry best practices to guide your knowledge on MSV? Do you periodically evaluate your content to boost your SEO? Are you updating your information to guide your goals?

There is no magic number when it comes to monthly website visitors. Evaluate your website and use your current metrics to determine where you want to be in one, six, or 12 months from now. Changes rarely happen overnight. Set reasonable goals with realistic timelines, and you’ll eventually see growth.

Editor’s note: This post was originally published in September 2009 and has been updated for comprehensiveness.

At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023.

If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today’s AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price.

In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai and ChatGPT, delving into specific features of each.

Jasper.ai Alternatives

HubSpot Content Assistant

Get started with Content Assistant.

HubSpot Content Assistant goes beyond helping you write copy. It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. 

Integrations with HubSpot’s content marketing tools means you don’t need to move between different platforms for your generative AI content needs

Key features:

Generate blog titles, headers, meta descriptions, and email subject lines.
Get tone suggestions.
Built-in integration with HubSpot’s content marketing tools.

Price: Content Assistant is currently in beta but will be free, with additional features for premium customers, when it’s publicly released. Learn more or sign up for our waitlist here.

GrammarlyGO

You may know Grammarly as a cloud-based typing assistant that reviews spelling and grammar. But it’s since expanded to include GrammarlyGO, an AI writing assistant. 

GrammarlyGO can help you produce topic ideas and outlines. You can also personalize the app to your own voice with options for tone, formality, and professional relevance. 

Key features: 

Generate topic ideas and outlines.
Customize voice, tone, and formality options.
Automate email responses based on context-specific prompts.

Price: Free, Premium, and Business plans are available.

Conversion AI Alternatives

Smart Copy

Source

Smart Copy, formerly known as Snazzy AI, can create landing pages, Google Ads, taglines, product descriptions, meta descriptions, and more. Some of the standout features of the tool are its 45+ available content templates available, as well as the ability to create a profile for target audiences that copy can be generated for. 

Writers can best use Smart Copy for landing pages and websites, digital ads, emails, e-commerce, and branding.

Key features: 

45+ templates.
Editing features for paid versions.
Target audience profiles.

Price: Starter for Free and Growth at $49/month.

Copy.ai

Source

Copy.ai is a writing tool that helps you generate copy for blogs, ads, e-commerce, sales, social media, and websites. You will be able to input your writing project and main points you’d like to cover, and choose a tone that suits your objectives.

Unlike Jasper.ai, Copy.ai doesn’t have word limits. Furthermore, Copy.ai leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions.

If you’re interested in generating search traffic, the software also offers programmatic SEO, where you can submit a keyword and generate an outline based on SEO research.

Key features: 

No word limits.
Programmatic SEO: take a keyword and generate an outline based on SEO research.
A/B testing copy.

Price: Free version, Pro at $36/month, and pricing upon request for Enterprise

Writer

Source

The name “Writer” might be simple, but the platform is quite versatile. Writer contains features like LLM “clay” which combines writing, business context, your own content, and your company facts. It also fact-checks your content for accuracy and can generate copy that’s consistent with your brand voice.

Writer can be used for a wide range of purposes, including content marketing, product marketing, and demand generation.

Key features: 

Trained to learn your brand voice for consistent copywriting.
Custom templates tailored to content requirements like word count. 
Knowledge graph connects Writer with data sources like company wikis, databases, cloud storage platforms, and chat channels. 

Price: Team at $18 per user/month and custom pricing upon request for Enterprise.

ChatGPT Alternatives

Writesonic

Source

Writesonic’s AI Writer creates long-form blogs while its Sonic Editor writes sales emails, essays, reports, and ebooks. 

The platform offers editing tools – like Paraphraser, Expander, and Shortener – that help you polish your copy, as well as e-commerce features that generate SEO-optimized titles, product descriptions, and bulleted product feature lists.

Key features: 

Support for long-form content.
Content editor.
E-commerce tools.

Price: Free trial available. Pro at $12.67/month and custom pricing upon request for Enterprise

Text Cortex

Source

Text Cortex’s AI assistant, called Zeno, generates blog posts and essays based on your inputs. It can also summarize lengthy texts, paraphrase sentences, expand your content by adding additional sentences strategically, and translate in 25+ languages.

Key features: 

Translate 25+ languages.
Templates like YouTube description generator.
Chrome browser extension.

Price: Free with upgrades available.

Conversion AI Alternatives

Anyword

Source

Like ClosersCopy, Anyword prioritizes copy that drives sales and conversions. With Anyword, you’ll be able to create landing pages, blogs, email subject lines, and more.

The platform can also connect to your website, social, email, and ad channels so you can analyze performance and assess strategies. This data-driven approach can also be seen with Anyword’s feature that generates, scores, and ranks copy variations by predicted performance.

Key features: 

Define brand voice
Website, social, email, and ad channel performance analysis
Generate data-driven copy

Price: Starter at $39/$49 per month, Data-Driven teams at $79/99 per month, and custom pricing for Business.

ClosersCopy

Source

ClosersCopy aims to help you write marketing copy designed specifically to convert. 

It’s best used for sale pages, ad, and email campaign copy. And, if you need more guidance than usual generative AI tools provide, you’ll also be able to access templates for headlines, CTAs, and more, along with features that can help you gain insights from top ranking web pages

Despite its marketing and sales focus, ClosersCopy aims to differentiate its generated content by drawing from three AI models that zone in on SalesAI, BlogAI, and StoryAI.

Key features:

“Compete” helps you research top-ranking pages for keywords.
“Frameworks” add different components like titles, introduction, conclusion, and bullet points.
“Wizard” stores copy templates for emails, follow ups, FAQs, and product updates.

Price: Power at $49.99/month, Superpower at $79.99/month, and Superpower Squad at $99.99/month

Frase

Source

What differentiates Frase from many on this list is its focus on SEO. The app aims to help you create content that ranks on Google with its SEO research feature that analyzes search competitors to help you create outlines. 

Frase’s SEO analysis includes data visualizations of SERP metrics like word count, domain rating, and heading count. You’ll also be able to generate full-length content briefs based on that analysis in seconds.

From there, you can produce SEO-optimized copy, from intros to headings to FAQs.

Key features: 

SEO research analyzing search competitors.
Generate outline based on SEO analysis.
Produce SEO-optimized copy.

Price: Solo at $14.99/month, Basic at $44.99/month, and Team at $114.99/month

Leveraging AI Writing Tools

AI writers are not perfect. Even top-of-the-line platforms make mistakes. 

But AI tools can serve as assistants in your content creation process, streamlining research and tasks. There are also tips and tricks you can employ to make your AI writer more effective, like making your instructions crystal clear.

HubSpot’s Content Assistant is a prime example of an AI writer that can be a valuable tool in your marketing and product arsenal. Get started today.

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

Pictory 

Synthesia 

HeyGen

Deepbrain AI

Synthesys 

InVideo

Veed.io

Elai.io

Colossyan 

FlexClip

Wave Video

Best AI Video Generators

Below are some of the best AI video-generating platforms for marketers and creators at all levels.

1. Pictory

Image Source

Pictory is an excellent AI video generator for creators and marketers who don’t have experience creating videos. All you have to do is provide a script or article to guide your video content.

For example, you can submit a blog post, and Pictory will create a video based on the post that can be used for social media or your website. Furthermore, you can edit videos in minutes by using text. Pictory also includes a feature that creates shareable video highlight reels that can be used as a trailer or a short-form video for social media such as a Reel.

Even better, Pictory can automatically caption and summarize your videos. Prices for Pictory start at $19 per month.

Best for: Marketers and creators with limited video editing experience who want to convert content like blog posts or webinars into shareable video content.

2. Synthesia

Image Source

Synthesia is an AI video creation platform that can generate videos in more than 120 languages, accents, and voice tones. Users can create custom AI avatars to represent their brand in videos or choose from more than 150 diverse stock AI avatars.

Other interesting features include text-to-speech, which allows users to type in their texts to be converted into professional voiceovers. Users can also close their own voice and pair it with their avatar.

Brands like Nikes and Google leverage Synthesia in their videos.

Prices for Synthesia start at $22.50/month.

Best for: Brands looking to create videos that feature a host or stand-in for on-air talent.

3. HeyGen

Image Source

HeyGen provides a variety of helpful tools and features for users to generate videos in minutes. Users can choose from 300+ voices available in 40+ languages. They can also create a custom avatar that uses their own voice via uploaded recordings.

Users can also personalize their avatar by using its face swap feature. HeyGen is free to use for 1 minute daily. For longer use, prices start at $48 per month.

What We Like: HeyGen provides easy-to-follow video tutorials to explain its features further and answer common questions.

4. Deepbrain AI

Image Source

With Deepbrain AI, users can create videos by uploading their script and using the text-to-speech feature. The platform will then generate a video in five minutes or less. You can manually type in the script or copy and paste it into the platform.

From there, you just need to select the appropriate language and AI model and finish editing. Deepbrain allows users to select a custom-made avatar that suits their brand. Prices for Deepbrain start at $30 per month.

What We Like: The platform’s Intuitive feature is excellent for beginners with limited or no video creation experience.

5. Synthesys

Image Source

A popular choice for brands looking to create videos for commercial use, Synthesys is an AI video generator that aims to enhance your content.

The platform uses its Synthesys Text-to-Video technology to turn scripts into engaging media.

With Synthesys, you can create video content without a camera or crew. Just choose an avatar and type in your script in one of 140+ available languages.

From there, the generator will create a high-quality video to be shared across multiple platforms.

Prices for Synthesys start at $35 per month depending on the features you wish to use.

Best for: Explainer videos, eLearning, product descriptions, and social media content.

6. InVideo

Image Source

You don’t need a background in video editing or creation to use InVideo. Like many AI video generators on this list, InVideo creates video from input text.

Moreover, the platform has various professionally designed and animated templates users can choose from.

To create your video, input your text, select or customize a template, and download the finished video. From there, you can share it directly to platforms like Facebook, Instagram, and YouTube.

InVideo is free to use and has plans starting at 15 per month if you’re a small business or creator looking to create watermark-free content.

Best for: Quickly creating and sharing social media videos.

7. Veed.io

Image Source

With Veed.io, you can use custom text, colors, font, and music to create a unique video for your brand. One of its standout features is Auto Transcribe.

You can upload your video, hit the Auto Transcribe button, and immediately download the script.

Even better, there is no software to download, and the platform is easy for those without video editing experience. Veed.io is free to use for videos under 10 minutes. To access more features, prices start at $18 per month.

Best for: Quickly transcribing videos and creating one-of-a-kind branded content.

8. Elai.io

Image Source

Elai is simple and requires no video editing skills. To use Elai, copy and paste a blog post URL or HTML text, choose a template from its library, and let the generator do the rest.

Once the video is complete, review it to make any changes before rendering and downloading it.

Elai has over 60 languages and 25 avatars to choose from. You can use Elai for free with a 1-minute credit. For more features, Elai’s plans start at $23 per month.

Best for: Generating videos at scale and creating training videos and product videos.

9. Colossyan

Image Source

Colossyan provides a diverse range of avatars who can recite your script in a variety of accents and languages. You can also customize your avatar’s outfit. Colossyan’s key features are auto translations, subtitles, and the ability to enhance messages via screen recording.

Prices start at $28 per month.

Best for: Creating training videos and explainers for workplace learning.

10. FlexClip

Image Source

The AI video generator features hundreds of video templates, AI-generated subtitles, background remover, and a text-to-speech engine. And its intuitive interface makes it simple for creators at any skill level.

Best for: creating videos for internal communication and product promos.

11. Wave Video

Image source 

Wave Video is a popular choice among content creators, thanks to its many tools, which include image and video assets, text overlay effects, audio, and captions.

The platform also provides a variety of video formats for Facebook, YouTube, TikTok, Instagram, and website-based applications.

Other key features are:

Text-to-video AI
Video hosting
Voiceovers
Text-to-speech
Millions of stock assets

Wave Video is free with monthly plans starting at $16.

Now that you know what AI video generators are available, you’re ready to find the right one to leverage for your next video.

Post Content

To a prospect seeking out a new service provider, the process can be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors?

Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business an accessible face.

This also gives prospects an idea of who exactly they’ll be working with and shows potential employees that you’re proud of the people on your team.

For inspiration, see how these companies introduce visitors to their most important creative assets: their people.

1. Yokel Local

Yokel Local is a HubSpot Agency Partner that positions itself as an extension of its clients’ marketing teams. For that reason, this agency showcases its staff to highlight the humans behind the brand.

What’s pleasing about this particular page is the simplicity: The grid design provides a modern feel, and clicking on a face opens a box with more information about the team member, including their bio, credentials, and social profiles.

Why this works: Yokel Local doesn’t go overboard with its “Meet the Team” page, and it doesn’t need to. Everything potential clients need to know is presented in a clean grid format. This way, it’s clear who’s behind the agency.

2. Philly Reps

In contrast to more elaborate designs, Philly Reps is another agency that takes a cleaner, minimal approach to its team page.

Members are presented in grayscale images that take up the majority of screen space for a nice consistent look and feel.

Below images are brief descriptions of each member. Notice how Philly Reps has made each description roughly the same length to maintain balance and alignment between grid elements.

Most won’t notice this detail, but it results in a page with maximum readability.

Why this works: Large grayscale headshots of team members bring character and personality to the brand while maintaining visual consistency.

3. Digital Marmalade

Since most employee bios read a lot like a list of stats (“10 years in the industry … 4 years at the company … Managed 80 website redesign projects … “) the folks at Digital Marmalade decided to have a little fun with the format.

Each employee at the London-based marketing agency has a trading card-style profile detailing their actual marketing accomplishments and personal facts.

It’s a quirky twist that gives visitors a snapshot of the agency’s team, highlighting both their impressive experience and friendly culture.

Why this works: Digital Marmalade balances its show of technical proficiency and fun with employee stats. Additionally, headshots are all similar in composition and background.

4. CloudHorizon

CloudHorizon is a mobile product development company. Its about page says, “Some of the more rewarding projects we have had the honour to be involved in, started with simple ideas and grew profitable businesses from the ground up.”

With this in mind, CloudHorizon’s “Meet our team” section is a great way to illustrate that idea.

When you hover over an image of a team member, their thumbnail flips to reveal a photo from their childhood with a small caption of what they wanted to be when they grew up.

Why this works: This clever idea highlights both the diversity of backgrounds that the CloudHorizon team brings, as well as the uniqueness of each member. It also provides a sense of friendly nostalgia to new visitors.

5. Bolden

Bolden’s team bios are more conventional than others on this list, but they make up for it in style.

Hovering over each team member’s picture produces a darker alternative, almost like an image negative, revealing the employee’s name and outfit change. This is a great example of a minimal, accessible “Meet the Team” page that looks cool and introduces the faces behind the agency without going over the top.

Why this works: Bolden implements a subtle but unique and effective hover effect for its team member cards for extra visual flair. As a digital design agency, these small moments show capability.

6. Rock Kitchen Harris

Rock Kitchen Harris, a full-service agency, decided to skip the photos altogether and showcase the cartoon versions of their employees instead.

Each employee at the English agency had a custom caricature drawn up, and everyone has a different personality.

While some employees opted for representations reminiscent of LinkedIn profile pictures, others got a little creative, dressing their cartoon selves up as Ewoks and other characters.

Employees can also be easily filtered by specialty.

Why this works: The choice to make renderings of each employee brings a lot of character and personality to this agency’s website. Plus, it gives employees the chance to have some extra fun as well.

7. FCINQ

FCINQ, a creative studio, introduces us to their team with a collage of colorful bubbles.

Hovering over an employee’s circle produces a zoomed-in effect, and clicking expands their headshot with their name and social profiles. The splashy setup is a stylish alternative to the expected rows of team photos and names.

Why this works: FCINQ’s team section is a nice departure from the standard grid layout while staying intuitive and informative.

8. Zulu Alpha Kilo

This Canadian agency presents its founding team with refreshing comedic flair. While many agency leaders choose to represent themselves with stoic business portraits, the three leaders of Zulu Alpha Kilo opted for playful photos and cheeky bios.

Here’s an excerpt from the bio of Marcus Alpha — the agency’s “Ultra Chief Creative Director Officer”:

Marcus has a reputation for pushing his creative teams further than any other creative director. He makes them work late nights, weekends, and through holidays in pursuit of that one truly breakthrough creative idea.

And when they’ve finally cracked it after weeks of grueling and thankless work, Marcus will triumphantly stand in front of the client and present it as an idea he had in the shower that morning instead.

Why this works: Zulu Alpha Kilo leverages humor with its portraits and text content to draw potential clients in search of a partner on the quirky side.

9. Stink Studios

We love this expertly laid out slideshow of team members from Stink Studios.

This creative agency has offices in five major cities around the world — including New York, Paris, and Berlin — but having a personable “Meet the Team” section helps give their business an accessible edge.

They don’t call themselves “a global company with a local feel” for nothing.

Why this works: The broken grid layout of this website’s team page is inviting, clean, and a touch playful as well.

10. Canela Vegan Bakery & Café

Canela knows that its people and story are just as important as thits delicious menu offeringsTheir meet the team page includes each person’s name, pronouns, and a short bio.

Team members’ photos often include a baked good or cup of coffee, keeping with the bakery’s theme. They also share their favorite desserts, tying back to the sweet treats the bakery offers.

What we love: Each bio also includes the employee’s favorite song and astrological sign. This creates a personal, lighthearted touch.

11. Drexler

As one of the more artsy entries in this list, Drexler proves that you don’t need a whole page devoted to introducing your employees — just a section can do the trick.

This simple but polished team member marquee appears down the homepage and plays with scrolling to reveal each team member’s portrait. The “hands-on” portrait aesthetic is also unique, creating a homepage that only this group could think up.

Why this works: Drexler utilizes scrolling to present team photos in a scanning pattern, complete with peculiar but captivating portraits.

12. Matchstic

As a branding agency, Matchstic knows the importance of identity, creativity, and individuality. Not only does its “Who We Are” section provide that identity by highlighting the human element of the brand, but it also shows its creative side.

When you hover over each thumbnail, a goofy illustration is overlaid onto the photo.

In addition, the custom cursor, which only shows up on the About page, is a strong callback to the Matchstic brand, implying kinetic energy that starts with the lighting of a match.

Why this works: Matchstic applies a cartoon-style hover effect to its employee portraits, implying fun, imagination, and creativity behind the otherwise straightforward profiles. The custom cursor is an extra, delightful touch.

13. Atlassian

Atlassian, a company behind many software solutions used in businesses worldwide, highlights photos of their team on their “people” page, interacting at the office and hard at work.

Below, they showcase their leadership team with colorful headshots that break out of colorful background boxes, similar to Matchstic. When you hover over each image, vector graphics relating to the individual’s unique role appear.

In addition, a popup appears on click with social icons and a bio. What’s particularly interesting is the option to download their headshot, which has some extra utility for media professionals.

Why this works: Atlassian’s people page is professional and quirky, with useful features like bios, social media links, and an option to download headshots.

14. Kota

Heart Creative presents its team members on its “about us” page. Clicking on portraits reveals more information about each employee.

There’s also another double-vision style portrait showing a close-up and the employee’s profile picture overlapped.

Why this works: The creative, consistent color scheme lends a touch of fun to its “Meet the Team” section by displaying alternative portraits on mouseover.

15. LiveChat

LiveChat, an AI customer service and chatbot solution, approached its team page completely differently.

Instead of just listing out each team member’s roles and experience, they created a photo for each team member that illustrates who they are in a conceptual, fun, and symbolic way. Given the size of the company, this was quite the endeavor.

LiveChat’s approach is extremely effective for showcasing the uniqueness of their team, and it compels the website visitor to take the time to look at each picture and read each bio.

This results in longer time on page, an important engagement metric.

Why this works: The LiveChat team page emphasizes each member’s personality and interests. Clearly, LiveChat values everyone and knows the real strength of any business is the people.

16. Etsy

Many large companies forgo the traditional “Meet the Team” page because there are so many team members that it doesn’t make sense to display them all.

At Etsy, though, they acknowledge all the people that make the popular online marketplace possible with a tiled “people board” that scrolls for days.

Why this works: While impractical to provide bios of every team member, Etsy compromises with a collage of team portraits as a testament to the strength behind the company.

17. UWG

Digital content specialists UWG have created a stunning team page that’s as much about personality as it is about personnel. Team members are shown in lively portraits against solid backgrounds.

Most images are squares, but the page occasionally breaks this pattern for some visual variety. You can click a portrait to open a modal for more information about a team member.

Why this works: This team page is simple, yet bold and effective. Each portrait is packed with personality, and together the images form a vibrant collage. It’s the kind of “Meet the Team” page that makes you actually want to meet the team.

18. The Correspondent

The Correspondent is an organization that offers news without fear-mongering or financial gain. In true journalistic style, the site features each team member in a beautifully rendered cartoon style, providing an artistic feel to the page.

Clicking on each thumbnail leads the website visitor to a place where they can subscribe to that particular writer and view a feed of their pieces. The individual’s mission is displayed across the top, and contact information is in the sidebar.

Why this works: Sketch renderings of every team member lend to the publication aesthetic of The Correspondent. Readers can easily find a particular writer’s stories as well by clicking a card.

19. Bluleadz

What better way to convey the personality of your team than to display their favorite gifs on mouse hover? That’s what digital marketing agency Bluleadz does. You can almost imagine these folks in the scenarios their gifs represent.

Another useful feature of this “Meet the Crew” page is the ability to filter Bluleadz employees by function. Each button at the bottom corresponds to a team and brings up the individuals who “make the magic happen” in that business area.

Why this works: Yet another way to add personality to a team page, Blueleadz includes a favorite gif for each team member. It’s fun, entertaining, and potentially converting.

20. Media Junction

Bold blocky pops of color? Yes, please. HubSpot Elite Agency Partner Media Junction displays their team thumbnails on solid backgrounds with vector shadows.

Each photo is a little silly, and many of them bring their furry friends into the picture with them.

In addition, their leadership team’s thumbnails are clickable so that you can read more about them and even send them a message for more information.

Why this works: Media Junction is not afraid to show its playful side on the team page — images are colorful, inviting, and animated for a dash of style that keeps users on the page.

21. Humaan

Humaan is all about mixing play and business with curiosity and experimentation. That’s why their “Meet the Team” page is crafted to showcase what they do best — design digital products for forward-thinking brands.

The Humaan “Meet the Team” group photo highlights their fun, collaborative side. But, when you scroll down the page, you’ll find personalized gifs of each team member and a short (but not boring!) bio.

Why this works: The vibrant group photo screams, “We are creative.” But not only does the group photo catch the eye, each photo (or gif) of the Humaan team showcases a bit of their personality to create a more, well, human experience.

22. Salted Stone

Salted Stone, an end-to-end digital solutions and consulting agency, is proud not to be bound to just one hemisphere — and they want you to know it.

The individual photos of each team member are professional photos with the same background and lighting. The darker background helps draw attention to the map on the side of each individual’s photo.

Why this works: Salted Stone’s “Meet the Team” page focuses on individual employees, while perfectly highlighting their location. Customers know they’ll be working with global-minded leaders.

23. Oak + Rumble

If you’re a company that produces video, wouldn’t having high-quality video content on your “Meet the Team” page make sense? Oak + Rumble thought so, and their intro video perfectly nails what they can offer clients.

Your bio page doesn’t have to be just headshots and short employee bios. Instead, be creative and take a page from Oak + Rumbles playbook. Add video to really make your story jump off the page.

Why this works: The Oak + Rumble intro video brings their work to life. Visitors to their team page know exactly what Oak + Rumble is good at doing, and they know what kind of quality work to expect if they work with them.

24. Fishfinger

Fishfinger, a creative agency, decided to go against the grain with its “Meet the Team” page.

Instead of displaying employee photos, Fishfinger took the pain out of picture day and created personal animations for each employee based on their position, likes, and preferences.

Fishfinger also ditched the boring bios and created short, quirky bios for each team member.

Navigating to the next team member’s page is a snap with the “Meet Dave” link at the bottom of the page.

Why this works: Fishfinger’s “Meet the Team” page perfectly captures readers’ attention, showcasing the company’s and employees’ personalities.

“Meet the Team” Page Best Practices

So, what can we learn from these exceptional examples? Here are some tips and design best practices that you can take away and apply to your own team page.

Use high-quality images.

Most visitors will expect your team page to feature photos of your employees. Make sure these photos are high-quality and visually consistent (including dimensions). From there, you can add as much personality as you want. Or, as we saw in some examples above, you could try an illustrated alternative.

Write compelling employee descriptions.

At the very least, each member’s profile should include a photo, name, and job title. For more details, add a short bio of each employee that outlines their role, experience, accomplishments, and interests.

This is especially fitting for agencies that collaborate extensively and in person with clients — you’ll want to build trust, and bios are a great way to get there.

Include social links.

In addition to your employees’ names, titles, and bios, you might also link to their social media profiles. While unnecessary, this can help potential clients reach out to members through another preferred channel.

A LinkedIn profile link is likely enough, as you can be confident that employees will keep their posts professional on the site. However, link to other profiles (e.g., Twitter, Instagram) cautiously, as you can’t be sure their conduct on these sites is company-appropriate.

Showcase personality.

Yes, simply saying “personality” may seem like a cop-out answer. We’re being intentionally vague here because each company will have its own approach to adding extra character to its “Meet the Team” page. Depending on your brand, this might include fun portraits, humorous descriptions, or eye-catching effects.

As we’ve seen, the best team pages inject personality in a way that aligns with their branding. Some pages lean formal but sneak in some fun elements, some clearly aim for humor, and others play it more seriously. In all cases, the pages maintain a professional feel, even those that are funny.

You don’t need to go overboard here, but adding something extra can show your company is willing to go above and beyond for the best customer experience. It also helps your business stand out in users’ minds who might be wading through dozens of competing sites.

Show Off Your Team in Style

“Meet the Team” pages resonate because people like to buy from real people. The best practice is to determine what your brand stands for, then create “Meet the Team” and “About” pages that convey that in the strongest possible way.

Whether that’s going for an elaborate, eye-catching page or a simpler grid display, visitors will appreciate being able to put a face to your brand.

Editor’s note: This post was originally published in December 2016 and has been updated for comprehensiveness.