To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
PowerPoint can be a marketer’s best friend when it comes to visual content creation, including infographic design.
But it can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer, but that can get pricey fast.
So you may be thinking, where do I start? We’ll guide you through how to create your own infographics and even give you examples of different types you can work with using our 15 fabulous infographic templates for free within PowerPoint.
Use Cases for PowerPoint Infographics
PowerPoint infographics are a powerful tool to present data-heavy information in an accessible, digestible format — no matter if you plan to disseminate the infographic digitally or in person. You can also simply use PowerPoint as an infographic maker if it’s your preferred design software.
Here are some of the ways you can use PPT infographics:
1. Presenting a Case Study
Designing a beautiful, readable case study is no easy task. You can create a PowerPoint infographic that showcases the key facts of your case study, such as the problem your customer experienced, the solution you served, and the outcome. You can include beautiful graphics, as well as dynamic typography — something you may not be able to include in a traditional, one-page case study.
2. Presenting Research
PowerPoint infographics are an excellent medium to present data, trends, and research. You can use all the data visualization options PowerPoint offers to present your data in a digestible way.
Since the infographic will be larger than a typical slide, you can be as descriptive as you’d like. But if you’d like to reuse the same information, you only need to copy it into a new PPT presentation.
3. Presenting a Pitch
You can PowerPoint infographics to present a pitch to stakeholders or potential buyers. You can include data points, testimonials, expected results, and even descriptions of the prospect’s problem to emphasize the importance of purchasing your solution.
Images and graphics can be more effective than just words, and since you’re in PowerPoint, you can create an infographic of any size, including the horizontal 16:9 dimensions.
4. Presenting a Multi-Step Process
Whether you’re onboarding a new team or informing stakeholders on a new process, a PowerPoint infographic is an effective medium to communicate your message. PowerPoint comes packed with plenty of “process” graphics, such as text-filled arrows, cascading charts, and grids.
5. Presenting an Announcement
A complicated company announcement — with many moving parts or components — merits an infographic to make it easier for stakeholders to read and understand. You can create one right in your PowerPoint presentation and include all pertinent information in one convenient slide.
Alternatively, you can use PPT as a design tool and simply download your infographic for easy saving and sharing.
Infographics are an oft-used type of content marketing. And it’s plain to see why. Marketers who align the topic, content, and style of their infographics with the needs and preferences of their target audiences find success among their audience.
Now, let’s walk through how to make a simple timeline infographic in PowerPoint so you can reap these benefits.
1. Download HubSpot’s free infographic templates.
Download This Free Template (and 10+ More) Here
If you’d like to skip some of the steps below, download a kit of free, premade infographic templates you can edit right in PowerPoint. Choose from data infographics to image-heavy templates to timelines, then customize the colors and fonts to reflect your brand.
Plus, the kit includes Adobe Illustrator versions in case you prefer editing your infographic in Illustrator instead.
2. Identify the purpose of your PowerPoint infographic.
Prior to sitting down and designing the infographic, think about what your audience should take away from it first. Do you aim to share research, deliver a pitch, or explain a concept? Will it be included in a presentation, or will you want users to download it?
Depending on your goals, you’ll choose different designs and typographic elements that will best convey your message. For instance, if you plan to present the infographic in person, you should aim to use a larger font for easy reading. If you aim to include data, you should first gather all the numbers and create the charts in a more sophisticated tool such as Excel.
Now, let’s get into the tutorial.
3. Create a new PowerPoint file.
First, open up PowerPoint, tap Blank Presentation in the Home or +New screen, and click Create.
If PowerPoint is already open, tap File in the top menu bar, then click New Presentation.
4. Change the Slide size to your preferred dimensions.
To begin making an infographic from scratch, you have to readjust the size of the PowerPoint Slide to give you more space to work with.
Begin by opening a new PowerPoint, in the top navigation bar, click on Design and select Slide Size.
Then in the drop-down menu, select either one of the predetermined sizes or click Page Setup.
Input your preferred width and height dimensions and click OK.
5. Browse SmartArt options from PowerPoint’s library.
To make a timeline graphic in PowerPoint, suitable for any infographic, open PowerPoint and click Insert from the top navigation bar, then select the SmartArt icon beneath the navigation bar, where you’ll find several categories of graphics to choose from.
6. Choose the right SmartArt graphic that fits your data or message.
There are two categories of graphics that make effective timelines. The first is the Process category. Click this option to expand the graphics menu shown below.
Creating Graphics for Timelines
If you’re working to create a timeline infographic, we’ve highlighted in red a few of the most fitting timeline-related graphics.
Aside from the Process menu of graphics, you’ll also find a viable timeline graphic in the Picture category. Select this category and you’ll find the Alternating Picture Circles option near the center of the graphics menu. We’ve highlighted it in red, below.
7. Add or remove elements from the SmartArt graphic.
We’ll use the Alternating Picture Circles graphic from the Picture menu. Once you’ve inserted this graphic into your first PowerPoint slide, you can add or remove circular icons to match the types of data and inputs you’re presenting.
8. Insert your data points and edit the text.
At this point, the size of your timeline graphic should match the amount of data you have. Begin to fill your timeline with the information you plan to report on using this timeline and explore PowerPoint’s excellent drag and drop features to help arrange graphics as necessary.
As with the other graphics available in PowerPoint’s SmartArt, you can edit the text and the images associated with your timeline to your liking. As you can see below, we’ve edited the years and the images to better represent what happened at each point in time.
To insert images into your timeline graphic, right-click the square landscape icon, select a graphic From File and upload an image from your computer onto your PowerPoint slide.
To tell your story, you can update the time periods in the center circles, replace the placeholder text, and adjust the visuals and colors to your liking. For those latter adjustments, you can choose Insert > Shape in PowerPoint to add in different visuals and use the paint bucket (a.k.a. Color Fill) icon to change the colors of different elements.
9. Add your logo, desired images, and background colors.
You now have the perfect bare-bones infographic, but to truly make it pop, you’ll need to add more imagery and background colors. Doing this from scratch can seem daunting, but even changing the slide color from white to a light yellow can immediately make your design look more polished and cohesive.
Prior to taking this step, review color theory to choose the right palette. You should also add your logo, so that if people download the infographic alone, they will know where it comes from. (If you’re presenting it in person, you should still do this in case your audience takes pictures.)
10. Download your infographic or create a slide-friendly version.
Now that you have your infographic on hand, it’s time to save it to your laptop. To do so, tap File in the top menu, then click Save As. Ensure you save only the infographic slide, and not the entire presentation.
Alternatively, in this step, you may choose to create a 16:9 version of your infographic that you can easily integrate into any presentation. You may even divide the different parts of the infographic into several slides. This would be useful if you want to “zoom in” to different sections as you present.
If you’re looking for something more convenient, you can download our infographic templates that open directly in PowerPoint so you can get to creating faster.
PowerPoint Infographic Examples
1. Data-Centric Infographic Example
Infographics and data visualization are the peanut butter and jelly of the visual content world.
When you have new data to reveal to the world, you can use an infographic to display that data as part of a cohesive, visual narrative. And that’s exactly what the Data Geek template is for.
We’ve loaded this template with a variety of different charts and graphs, which you can easily update with your own data. (Just right-click on a graph, choose Edit Data, and you’ll be able to customize the values in an Excel spreadsheet.)
What to Add to a Data-Centric Infographic
Column chart: Use for comparing different categories or for showing changes over time (from left to right).
Pie chart: Use for making part-to-whole comparisons. (Note: They work best with small data sets.)
Line graph: Use for showing data that changes continuously over time. Ideal for displaying volatility, trends, acceleration, or deceleration.
Doughnut chart: Use a pie chart. This stylistic variation allows you to put a number, graphic, or other visual in the center of the chart.
Bar chart: Use a column chart. (The horizontal bars make it easier to display long category names.)
2. Timeline Infographic
Telling the history of a particular industry, product, brand, trend, or tactic can be a great topic for an infographic. And while there are a variety of different ways that you can visualize time — including in a circle, which is what we did with our Google algorithm updates infographic — the timeline is by far the most common and easiest design method to use.
Timeline Infographic Best Practices
Research. Research. Research. The best timeline infographics aren’t just beautifully designed — they also tell a great story based on extensive research. So before you start the design phase of your infographic, put in the time to surface the best information possible.
Narrow the scope: Timelines that cover hundreds or thousands of years can certainly be interesting, but they can also require weeks or months of research. To keep your sanity, stick with shorter time periods.
Keep your copy concise: Infographics are supposed to be visual. If you find yourself writing 100+ words for each date on your timeline, a blog post may be the better content format.
3. Modern Design Infographic
For this infographic template, we wanted to do something that reflected modern design trends, including using banners and arrows.
In terms of content, we provided plenty of space for both stats and copy. There’s also a column chart at the bottom. But remember, you can always add different charts and graphs to the template wherever you see fit. Just select Insert > Chart … and you’ll have several options to choose from.
Modern Design Infographic Best Practices
Experiment with new color palettes. There are tons of free color palettes online. Don’t believe me? Do a Google image search of “Color Palette”. When you find a palette you like, drag the image directly into your PowerPoint presentation. Next, select the Color Fill bucket, choose More Colors … and click on the eyedropper icon. With the eyedropper tool, you can select colors from your palette and use them for elements in your infographic.
Take the time to manipulate shapes. PowerPoint has an extensive library of shapes — including banners, ribbons, and arrows — that you can use in your infographic design. By clicking and dragging on the little yellow diamonds that appear on these shapes, you can customize them. For example, you can make the pointy ends of a ribbon longer or shorter, or make the body of an arrow thinner or thicker.
4. Flowchart Infographic
While on the surface a flowchart infographic may appear simple and fun, a lot of thought and planning needs to go into making sure the different sections logically flow into each other.
In our flowchart PowerPoint template, we created a basic flowchart structure, with positive responses guiding viewers to a conclusion at the bottom left of the infographic and negative responses guiding viewers to a separate conclusion at the bottom right of the infographic.
Flowchart Infographic Best Practices
Draw out the branches beforehand. Before you dive into PowerPoint, get out a pen and paper and do a rough outline of your flowchart. Test for weaknesses in your logic by answering questions in every possible combination and seeing where you end up. For best results, have a friend or coworker run through the flowchart, too.
The smaller the scope, the easier the execution. The more questions or stages you add to your flowchart, the more difficult it will be to create (and the harder it will likely be for viewers to understand). So try to narrow the focus of your flowchart.
5. Image-Heavy Infographic
So far, the infographic templates we’ve looked at have relied primarily on illustrations that you can create within PowerPoint. But of course, there’s no reason why you can’t bring external photos and other images into your infographic design.
We’ve created this image-heavy infographic template for that exact purpose. It’s great for comparing different categories, ideas, or results, and since you don’t need to create or customize a lot of shapes, it’s a lot less work.
Image-Heavy Infographic Best Practices
Use high-quality images. It’s better to scale down a big image (e.g. 2,000 pixels by 2,000 pixels) than to scale up a small image (e.g. 20 pixels by 20 pixels) to fit a particular space. The latter approach will result in images appearing pixelated and grainy.
Use borders. Adding borders to your images will help make them feel like their part of a cohesive design. In PowerPoint, you can control the size, style, and color of borders under the Format Picture tab.
Save your infographic as a PNG file. This is a best practice for all infographics but is particularly relevant when publishing an infographic that contains photographs. The PNG extension offers better quality than other options. To save your finished infographic as a PNG file, you simply need to choose File > Save As … and select PNG from the dropdown.
Make an Eye-Catching Infographic Today
The possibilities are endless when you discover how to start creating infographics. You’ll be able to expand your skills as a marketer and create more elaborate content that your audience will be intrigued by and engage with. We hope you found this article useful and that you’ll take the initiative to build your own infographics in PowerPoint.
Editor’s note: This article was originally published in October 2020 and has been updated for comprehensiveness.
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